SEO secrets, multilingual email marketing, MBAs' take on emerging technologies, the state of marketing data, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with digital asset management company [Canto]( Thursday, November 30, 2023 📋 Table of Contents 1. [How to Get Started With Multilingual Email Marketing]( 2. [The State of Digital Content in 2024](X/SThxNkY4bGFQZmhXRlB0QTZTcEloUXE3NjlaWjYxTTJjb0VKU2Qza29NTFBud0hIeW8vaVdHblBsQlRhV2haSk1iL3p1TlVwbUswSy9WNHE4OG5oK0poT0ZaSWowU0FTMUFXdGw4YXRhaVpxQkptYlF0a01GQT09S0/) sponsored 3. [Unraveling SEO Secrets for B2B Marketers](jVLS9AxEbTG-/SThxNkY4bGFQZmhXRlB0QTZTcEloUXE3NjlaWjYxTTJjb0VKU2Qza29NTFBud0hIeW8vaVdHblBsQlRhV2haSk1iL3p1TlVwbUswSy9WNHE4OG5oK0poT0ZaSWowU0FTMUFXdGw4YXRhaVpxQkptYlF0a01GQT09S0/VXcxdWFYUHBvTnkySVdYS2lIZUZuaTBXRHVSNkFUbjJZTjI4VmVRSm1zcGRaaGtoYjRtYXJhNnFEYWRnOU1pNHNKZGljK2tKNWlpdXp4WHhMcHZyWXc9PQS2) 4. [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar 5. [Are MBAs Prepared for Emerging Technologies?]( 6. [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide 7. [Know a Good Designer?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Get Started With Multilingual Email Marketing]( article [How to Get Started With Multilingual Email Marketing]( A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down [what you need to consider. »]( [The State of Digital Content in 2024]( sponsored [The State of Digital Content in 2024]( Content's importance will rise in 2024 as teams focus on enhancing CX and building brand awareness. In this report, experts weigh in on how organizations will tackle challenges in content creation, management, and distribution. [Download the free report now. »]( [Unraveling SEO Secrets for B2B Marketers]( podcast [Unraveling SEO Secrets for B2B Marketers]( If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. [Read more and listen in. »]( [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar [Programmatic and ABM: A B2B Match Made in Heaven]( It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at [each stage of the sales cycle. »]( [Are MBAs Prepared for Emerging Technologies?]( infographic [Are MBAs Prepared for Emerging Technologies?]( Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey. [Check out the infographic. »]( [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide [Why Marketing Data Standards Are More Vital Than Ever]( From mitigating privacy risks to boosting ROI on ad creative and audience data, the benefits of implementing data standards are undeniable. In this report, discover the seven steps to [raising ROI with standardized data. »](ZKJPd2LqsRd/SThxNkY4bGFQZmhXRlB0QTZTcEloUXE3NjlaWjYxTTJjb0VKU2Qza29NTFBud0hIeW8vaVdHblBsQlRhV2haSk1iL3p1TlVwbUswSy9WNHE4OG5oK0poT0ZaSWowU0FTMUFXdGw4YXRhaVpxQkptYlF0a01GQT09S0/VXcxdWFYUHBvTnkySVdYS2lIZUZuaTBXRHVSNkFUbjJZTjI4VmVRSm1zcGRaaGtoYjRtYXJhNnFEYWRnOU1pNHNKZGljK2tKNWlpdXp4WHhMcHZyWXc9PQS2) [Know a Good Designer?]( MarketingProfs Master Class for PRO Members Your website makes your company's first impression. If it's not hitting the right notes, visitors won't stick around (sad trombone). As founder of Orbit Media Studios, Andy Crestodina has redesigned over 500 websites. He's discovered the SEO elements—big and small—that influence your audience and your site rankings. And he's sharing them in SEO for (Non-Techie) Marketers. Take notes, and then put your Web designer to work! [Get Andy's SEO secrets]( Profs Picks sponsored 2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's [State of Digital Content Report](-dZeMYe/SThxNkY4bGFQZmhXRlB0QTZTcEloUXE3NjlaWjYxTTJjb0VKU2Qza29NTFBud0hIeW8vaVdHblBsQlRhV2haSk1iL3p1TlVwbUswSy9WNHE4OG5oK0poT0ZaSWowU0FTMUFXdGw4YXRhaVpxQkptYlF0a01GQT09S0/) reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. [Check it out now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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