Aligning sales and marketing teams, navigating a cookieless world, how marketers are using data, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with digital asset management company [Canto](jVLS9AwyzfG-/R0lyNVZ1cVpBUHRyVlhwQ0hGTEhPOThOUmRydjl1cEJxOHV6UVRaMHNqRkVEakJHdVI1N3RueWppajQzTXl3Vm00bVJKeklPVnN3TVVRbzJzU3FkT1Q2d0ZIVlNsRFJZV3dpNlBRUkdqWSt2Rk9NeFV0NFhHQT09S0/) Wednesday, November 29, 2023 📋 Table of Contents 1. [Better Together: The Importance of Aligning Sales and Marketing Teams](-2bLfYe/R0lyNVZ1cVpBUHRyVlhwQ0hGTEhPOThOUmRydjl1cEJxOHV6UVRaMHNqRkVEakJHdVI1N3RueWppajQzTXl3Vm00bVJKeklPVnN3TVVRbzJzU3FkT1Q2d0ZIVlNsRFJZV3dpNlBRUkdqWSt2Rk9NeFV0NFhHQT09S0/Wi91NVBRTFN4ZFNxUnRlU3Z1R0hFc2RjUDRBVVl5NFNsZEFPejJScXFLS3dELytqRXpGaGJlejNnOHJEQVBFV1pQVGxWMks0TUF1bVRyOE1OUE41R2c9PQS2) 2. [The State of Digital Content in 2024]( sponsored 3. [How Marketers Can Navigate a World Minus Cookies]( 4. [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar 5. [The Data-Related Activities Marketers Spend the Most Time On]( 6. [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide 7. [Crush Your Branding in 2024]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Better Together: The Importance of Aligning Sales and Marketing Teams]( article [Better Together: The Importance of Aligning Sales and Marketing Teams]( The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. [Here's how. »]( [The State of Digital Content in 2024](YBKx/R0lyNVZ1cVpBUHRyVlhwQ0hGTEhPOThOUmRydjl1cEJxOHV6UVRaMHNqRkVEakJHdVI1N3RueWppajQzTXl3Vm00bVJKeklPVnN3TVVRbzJzU3FkT1Q2d0ZIVlNsRFJZV3dpNlBRUkdqWSt2Rk9NeFV0NFhHQT09S0/) sponsored [The State of Digital Content in 2024]( Content's importance will rise in 2024 as teams focus on enhancing CX and building brand awareness. In this report, experts weigh in on how organizations will tackle challenges in content creation, management, and distribution. [Download the free report now. »]( [How Marketers Can Navigate a World Minus Cookies]( video [How Marketers Can Navigate a World Minus Cookies]( This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future. [Tune in! »]( [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar [Programmatic and ABM: A B2B Match Made in Heaven]( It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at [each stage of the sales cycle. »]( [The Data-Related Activities Marketers Spend the Most Time On]( research [The Data-Related Activities Marketers Spend the Most Time On]( Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research. [Check out the study findings. »]( [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide [Why Marketing Data Standards Are More Vital Than Ever]( From mitigating privacy risks to boosting ROI on ad creative and audience data, the benefits of implementing data standards are undeniable. In this report, discover the seven steps to [raising ROI with standardized data. »]( [Crush Your Branding in 2024]( MarketingProfs Working Webinar for PRO Members Your digital marketing is only as strong as the strategy behind it. Before you activate a new brand in 2024, discover how to easily create engaging content, harness your team's expertise, and more—all without breaking the bank. Find out how in Digital Brand Activation, a four-part Working Webinar hosted by Nick Westergaard. Available to PRO members now! [Activate brilliant branding on a budget](jVLS9Awyzf-/R0lyNVZ1cVpBUHRyVlhwQ0hGTEhPOThOUmRydjl1cEJxOHV6UVRaMHNqRkVEakJHdVI1N3RueWppajQzTXl3Vm00bVJKeklPVnN3TVVRbzJzU3FkT1Q2d0ZIVlNsRFJZV3dpNlBRUkdqWSt2Rk9NeFV0NFhHQT09S0/Wi91NVBRTFN4ZFNxUnRlU3Z1R0hFc2RjUDRBVVl5NFNsZEFPejJScXFLS3dELytqRXpGaGJlejNnOHJEQVBFV1pQVGxWMks0TUF1bVRyOE1OUE41R2c9PQS2) Profs Picks sponsored 2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's [State of Digital Content Report](d/R0lyNVZ1cVpBUHRyVlhwQ0hGTEhPOThOUmRydjl1cEJxOHV6UVRaMHNqRkVEakJHdVI1N3RueWppajQzTXl3Vm00bVJKeklPVnN3TVVRbzJzU3FkT1Q2d0ZIVlNsRFJZV3dpNlBRUkdqWSt2Rk9NeFV0NFhHQT09S0/) reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. [Check it out now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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