The fate of email open rates, nurturing your marketing messages, B2B multichannel marketing trends, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with digital asset management company [Canto]( Tuesday, November 28, 2023 📋 Table of Contents 1. [Email Opens Are Not Dead: What's Changed and What Hasn't]( 2. [The State of Digital Content in 2024]( sponsored 3. [B2B Multichannel Marketing: Top Channels, Trends, and Challenges]( 4. [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar 5. [How to Nurture Your Marketing Message]( 6. [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide 7. [Spot the Difference!](jVLS9AdvWH8/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Email Opens Are Not Dead: What's Changed and What Hasn't]( article [Email Opens Are Not Dead: What's Changed and What Hasn't]( The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. [Learn how open rate can still be useful. »]( [The State of Digital Content in 2024]( sponsored [The State of Digital Content in 2024]( Content's importance will rise in 2024 as teams focus on enhancing CX and building brand awareness. In this report, experts weigh in on how organizations will tackle challenges in content creation, management, and distribution. [Download the free report now. »]( [B2B Multichannel Marketing: Top Channels, Trends, and Challenges]( research [B2B Multichannel Marketing: Top Channels, Trends, and Challenges]( B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research. [Check out the study findings. »](jVLS9AdvWHG8/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar [Programmatic and ABM: A B2B Match Made in Heaven](aHzR/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at [each stage of the sales cycle. »]( [How to Nurture Your Marketing Message](G_QrA/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) infographic [How to Nurture Your Marketing Message]( This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible. [Check out the infographic. »]( [Why Marketing Data Standards Are More Vital Than Ever](8/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) sponsored guide [Why Marketing Data Standards Are More Vital Than Ever]( From mitigating privacy risks to boosting ROI on ad creative and audience data, the benefits of implementing data standards are undeniable. In this report, discover the seven steps to [raising ROI with standardized data. »](-EyzfYy/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) [Spot the Difference!]( MarketingProfs Master Class for PRO Members How does your brand stand out from the competition? By finding—and playing up—what makes you different! Find your brand's unique positioning today with Marketing Strategy: Finding a Sustainable, Differential Advantage, a PRO-exclusive Master Class hosted by Allen Weiss. [Find your differential advantage]( Profs Picks sponsored 2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's [State of Digital Content Report]( reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. [Check it out now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](W/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Attention Economy: How Time Affects Your B2B Marketing Efforts »]( [PR and Its Importance in B2B Marketing: A Brief History »]( [How to Create a Social Media Content Calendar in Three Steps »]( [Seven Tactics Marketers Can Learn From IKEA [Infographic] »]( [The Importance of 'Dark' Social Media for Marketers »]( [The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry Artificialintelligencechat.io Introduces Conversational AI With Voice and Text Capabilities [MarTech Series]( CrowdStrike Launches on Amazon Business, Bringing AI-Native Cybersecurity to Small and Medium Businesses [Business Wire]( Crezco Raises $12M for B2B Invoicing Platform [Finextra](ZKJPdjKkfRb/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/) Suger Raises $3.5M to Help B2B Companies Sell on Cloud Marketplaces [Tech Funding News]( ICP Announces Acquisition of UK-Based Team 6ix [PR Newswire]( Upcoming Events NOV 30 [Programmatic and ABM: A Match Made in Heaven for B2B Marketers]( 60-minute webinar | sponsored by StackAdapt DEC 7 [AI-Powered Personalization: Crafting the Customer-Centric Future]( 60-minute webinar | sponsored by Drift DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events]( 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard JAN 10 [AI for Digital Marketers]( Session 1 of our all-new, 10-week online event Improve your digital programs with the power of AI [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here](aHR/aXZnK0krczVsbjZOakRoZFh0MUY4ekFCTzlVMktXZGc5eURrUnd1NzRtU29UNVUyWGEzeU5leWcyS2hEUDlTTXdDYVNrRXl1VGFrU3BMMTB2TklwMkFTYVMzcWFsSXFZV01SdXhxVjZlMFZsKzRGc1ZkWDN5QT09S0/T28zNFZBMUczWXI2cWk0NlFxTzl0bDVud1lHQlUvM0hsM00yemhZa0Z1dTQxUG5mYzBkUC9zVW4wQmFxODZ4Smw2VWxYN2lyeTBLMGtZQXFOV0VzNGc9PQS2) or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.