Disruptive innovation, the benefits of traditional mail, marketing tactics for biotech companies, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, November 22, 2023 📋 Table of Contents 1. [Digital Marketing for Biotech Companies: From Clinical Trials to Clicks]( 2. [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar 3. [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company]( 4. [Boost B2B Sales With Digital Incentives](ksLK/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) sponsored guide 5. [Undivided Attention: A Key Benefit of Traditional Mail Marketing]( 6. [Can You Tell Your Buyer's Story?](-KX_f-/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Digital Marketing for Biotech Companies: From Clinical Trials to Clicks]( article [Digital Marketing for Biotech Companies: From Clinical Trials to Clicks]( The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for [prioritization of digital marketing efforts. »]( [Programmatic and ABM: A B2B Match Made in Heaven]( sponsored webinar [Programmatic and ABM: A B2B Match Made in Heaven]( It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at [each stage of the sales cycle. »](h~e/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company]( video [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company](/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation. [Tune in! »]( [Boost B2B Sales With Digital Incentives]( sponsored guide [Boost B2B Sales With Digital Incentives]( More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to [increase sales and reward loyalty. »]( [Undivided Attention: A Key Benefit of Traditional Mail Marketing]( research [Undivided Attention: A Key Benefit of Traditional Mail Marketing](tRW/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report. [Check out the study findings. »](MVk/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) [Can You Tell Your Buyer's Story?]( MarketingProfs Master Class for PRO members Your audience wants to be heard. Can you tell their story better than they can? Yes—when you have the right info at hand. Put their story in your marketing and become a thought leader with Michele Linn's PRO Master Class: Using Research for Content and Thought Leadership. [Start your thought leadership journey](QZd/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](ZKJPdZ0xt_/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](a/Nkh5S094NzNvRHVQeVpFN21vTmlKV2NVNE1uTlhqS0VjSzREWkZCZEFVQ0hFaDV4TVVHcStsUE5xZmVUR3lCVzJPSkpEL2ZCclJUR1JrWEhXQm1pRnkrWVJHaCtqY290UWJWdERQQlk4TFJCZ0JvNkFZLzBzdz09S0/UitXSjU4L3JoRnRsSkFGcFFXNW9PVk5QL05pUWd4L1BJaFJ1bFZNVGl1ODBHTk5RLzR0cmpJd0lORW11c2RUdU5YekNONVRlajJHdy8vTTh4VGxpSHc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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