PR's importance in B2B marketing, the attention economy, why you need a positioning statement, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Friday, November 17, 2023 📋 Table of Contents 1. [PR and Its Importance in B2B Marketing: A Brief History]( 2. [How to Reach Influential B2B Decision-Makers at Scale]( sponsored 3. [The Attention Economy: How Time Affects Your B2B Marketing Efforts]( 4. [Intent Data: The Who, What, When, and Why]( sponsored webinar 5. [The Positioning Statement: Why To Have One Before You Start Communicating]( 6. [Boost B2B Sales With Digital Incentives]( sponsored guide 7. [ROI Taking a Swan Dive?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [PR and Its Importance in B2B Marketing: A Brief History]( article [PR and Its Importance in B2B Marketing: A Brief History]( Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is [through effective PR. »]( [How to Reach Influential B2B Decision-Makers at Scale]( sponsored [How to Reach Influential B2B Decision-Makers at Scale]( Programmatic advertising allows B2B marketers to efficiently target stakeholders and decision-makers at scale. For a play-by-play of how to serve the right digital ads to the right B2B audiences, check out [StackAdapt's free on-demand webinar. »]( [The Attention Economy: How Time Affects Your B2B Marketing Efforts](y/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) video [The Attention Economy: How Time Affects Your B2B Marketing Efforts](CaD/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. [Tune in! »](R4Cyj/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) [Intent Data: The Who, What, When, and Why]( sponsored webinar [Intent Data: The Who, What, When, and Why]( Unlock ABM success with intent data! Answering the who, what, when, and why of your leads will give you the keys to reading buyer intent signals. In this webinar presented by Shira Abel, discover how to read those signals, capitalize on the moment, and [generate tangible results. »](jmJpx/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) [The Positioning Statement: Why To Have One Before You Start Communicating]( article from the archives [The Positioning Statement: Why To Have One Before You Start Communicating]( Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and [going nowhere fast. »]( [Boost B2B Sales With Digital Incentives](z/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) sponsored guide [Boost B2B Sales With Digital Incentives]( More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to [increase sales and reward loyalty. »](GxS6e/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) [ROI Taking a Swan Dive?](C0/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) MarketingProfs Master Class for PRO Members Swans gifted from Queen Elizabeth II nearly 70 years ago are undergoing their annual health check in Florida. How well do you know your marketing department's financial health? Discover how to keep your ROI healthy in A Marketer's Field Guide to Financial Goal Setting and Measurement. Host Samantha Stone covers financial goals, attribution, ROI, and more. Available on demand to birds of any type, and also our PRO community. [Improve your financial health for 2024](-Y4DCYA/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2) Profs Picks sponsored Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? [StackAdapt's latest free webinar]( can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. 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Discover more in the free [2023 State of B2B Marketing Training Report](CE0/RjhqYXlwTjl0djYxcGxPZnBGV3ppV2VTOEh6Q25mcU16MjZhWU5MRjZPV21LMVozSnRReWpHNGEzNEZpUVR4K0pEejhWaU9SZ20yZkZXeG1jenR2eG9SejdHRWgrb2o2SmhRNU5DNTVsb3NnRXE2VS85d1J0UT09S0/MGUzSFNCMEptR2h0Z0VKeXY3WmhreDA1RFVEYXFiWlR5Z2kxRXVhSEgvUzlmKy9OYmFzSDdTN1pCNGwyTnJMRDdhRFFSV0RTVTBRZWwrNU54U2J1Z2c9PQS2). Did You Miss Us? 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