Creating a social media calendar, inclusion strategies and second chances, IKEA marketing tactics, intent data, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Thursday, November 16, 2023 📋 Table of Contents 1. [How to Create a Social Media Content Calendar in Three Steps]( 2. [How to Reach Influential B2B Decision-Makers at Scale]( sponsored 3. [The Power of Second Chances in B2B Marketing]( 4. [Intent Data: The Who, What, When, and Why](ZKJPd-3RcRK/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/S25TdGxaK0R1V3puTWRNbmprZEFnUzJLN1JyUHJ2Y2lHZWxsQnd3L2JuUU1FL0lSU1FsSDRkZituT3RNbjduRTRMeStIK1BVWHRSN2Yyd1ZJcDlLR1E9PQS2) sponsored webinar 5. [Seven Tactics Marketers Can Learn From IKEA]( 6. [Miss Last Week's Sales Enablement Workshop?]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Create a Social Media Content Calendar in Three Steps]( article [How to Create a Social Media Content Calendar in Three Steps]( Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content [is a necessity. »]( [How to Reach Influential B2B Decision-Makers at Scale]( sponsored [How to Reach Influential B2B Decision-Makers at Scale]( Programmatic advertising allows B2B marketers to efficiently target stakeholders and decision-makers at scale. For a play-by-play of how to serve the right digital ads to the right B2B audiences, check out [StackAdapt's free on-demand webinar. »]( [The Power of Second Chances in B2B Marketing](jVLS9AgwYfN/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/S25TdGxaK0R1V3puTWRNbmprZEFnUzJLN1JyUHJ2Y2lHZWxsQnd3L2JuUU1FL0lSU1FsSDRkZituT3RNbjduRTRMeStIK1BVWHRSN2Yyd1ZJcDlLR1E9PQS2) podcast [The Power of Second Chances in B2B Marketing](ZKJPd-3RcK/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/S25TdGxaK0R1V3puTWRNbmprZEFnUzJLN1JyUHJ2Y2lHZWxsQnd3L2JuUU1FL0lSU1FsSDRkZituT3RNbjduRTRMeStIK1BVWHRSN2Yyd1ZJcDlLR1E9PQS2) Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion. [Read more and listen in. »]( [Intent Data: The Who, What, When, and Why]( sponsored webinar [Intent Data: The Who, What, When, and Why]( Unlock ABM success with intent data! Answering the who, what, when, and why of your leads will give you the keys to reading buyer intent signals. In this webinar presented by Shira Abel, discover how to read those signals, capitalize on the moment, and [generate tangible results. »](-w2gMYE/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/S25TdGxaK0R1V3puTWRNbmprZEFnUzJLN1JyUHJ2Y2lHZWxsQnd3L2JuUU1FL0lSU1FsSDRkZituT3RNbjduRTRMeStIK1BVWHRSN2Yyd1ZJcDlLR1E9PQS2) [Seven Tactics Marketers Can Learn From IKEA]( infographic [Seven Tactics Marketers Can Learn From IKEA]( Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy? [Check out the infographic. »]( [Miss Last Week's Sales Enablement Workshop?]( MarketingProfs Working Webinar for PRO Members Last week, Pam Didner hosted a LIVE workshop to help marketers align with their sales team. It was not recorded—but if you missed it, you can stream her four-part Working Webinar Series, Sales Enablement: Aligning Marketing and Sales. Discover how to writes Sales-supporting content your customers love, how to create a 3-part Sales enablement plan, and how to get management buy-in. On demand now, exclusive to PRO members. [Stream "Aligning Marketing and Sales" now]( Profs Picks sponsored Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? [StackAdapt's latest free webinar]( can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. Learn how to align campaign types with business objectives throughout the sales funnel, from awareness and interest to evaluation and conversion. The webinar will also help you understand how to analyze the effectiveness of media buys through post-campaign attribution reporting. [Register now and watch on-demand](-w2gME/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/)! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact »]( [How to Keep Your PR Email List Healthy to Get More Media Coverage »]( [Inclusive B2B Marketing Techniques You Can't Afford to Ignore »]( [The Perils of Relying on Self-Reported Survey Respondents [Infographic] »]( [Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast] »]( [Co-Op Marketing Is Recession-Proof Advertising »](aPcW/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/S25TdGxaK0R1V3puTWRNbmprZEFnUzJLN1JyUHJ2Y2lHZWxsQnd3L2JuUU1FL0lSU1FsSDRkZituT3RNbjduRTRMeStIK1BVWHRSN2Yyd1ZJcDlLR1E9PQS2) News You Can Use Updates from around the industry Acquia Introduces the Most Complete Digital Experience Optimization Solution [MarTech Series]( YOOBIC Appoints B2B Sales Veterans to Accelerate Global Expansion [PR Newswire]( Corporate Visions Forms Digital Sales Transformation Strategic Alliance With RevShoppe [PR Newswire](TNN/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/) PathFactory Launches AI-Powered Revenue Intelligence Tool for B2B Businesses [PRWeb]( AI Startup BlastPoint Exceeds $8M Seed Funding to Accelerate Expansion of Customer Insights Solution [MarTech Series]( Movable Ink Expands Universal Data Activation Partner Roster [PR Newswire](jVLS9AgwYfGN/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/) Adflex Automates B2B Payments and Virtual Card Reading With STP 3.0 [IBS Intelligence](g/WW53L0VmbWRCZ0FtbEpZRVZZWEZ2S3pwRWFqNU9uU1o4WHNMazhabHJvWHNWSXZsNDhqUnJ2T3p0Nit6Y090YzRDZjNVVDVJcHo3TzNiRkVaYUg4WDR5TlNReGs5S0dEaENBS1Q3dk1nUUlnSUVSWHFuSGJSQT09S0/) Upcoming Events NOV 16 [AI in Marketing: How to Cut Through the Hype and Harness AI's Potential]( 45-minute webinar | sponsored by SurveyMonkey NOV 21 [The Who, What, When, and Why of Intent Data]( 45-minute webinar | sponsored by ZoomInfo NOV 30 [Programmatic and ABM: A Match Made in Heaven for B2B Marketers]( 45-minute webinar | sponsored by StackAdapt DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew [MarketingProfs]( Comments? 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