Demonstrate ROI | Loyalty Programs | Engagement Gap | Print for Marketing | Video Marketing

Today's dose of must-have knowledge | [View in browser]( advertisement [Advertisement]( [MarketingProfs: Marketing Resources for Marketing Professionals]( Aug 24, 2017 Vol. 16, No. 164 In this issue 1. How-To: [Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns]( 2. Quick Take: [Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)]( 3. PRO On-Demand Seminar: [Marketing to Today's Bionic Buyer]( 4. Survey Says: [The Most Important Attributes of Effective Online Influencers]( 5. Infographic: [Seven Reasons to Clean Up Your Dirty Lead Data]( [Forward to a friend]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. [Enroll today and save $200 with code CONTENT17](. How-To [How-To Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns]( By Ismael El-Qudsi As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in. [Read More]( FOR PRO Members [Today's PRO Item]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [On-Demand Seminar: Marketing to Today's Bionic Buyer]( Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. [Read More]( advertisement [Advertisement]( When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. [Save $200 when you use code CONTENT17]( Survey Says [Survey Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Most Important Attributes of Effective Online Influencers]( By Ayaz Nanji Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA. [Read More]( Quick Take [Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)]( By Lilach Bullock Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes. [Read More]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( AT-A-GLANCE [Podcast Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]]( By Laura Forer How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it. [Read More]( event calendar Aug 29 [FREE Seminar]( Webinar Benchmarks Report Sep 21 [Teach Me How]( Intelligence for Marketing: Getting Started [PRO] Oct 3-6 [B2B Marketing Forum]( sessions, four keynotes, creative networking, and more! advertisement [Advertisement]( [Home]( | [Marketing Articles]( | [Marketing Case Studies]( | [Online Marketing Seminars]( | [Newsletter Archives]( | [Know-How Exchange]( | [My Account]( | [Corporate Services]( | [About Us]( | [Advertise With Us]( | [Contact Us]( | [Affiliate Program]( | [Write For Us]( | [RSS/Syndication]( | [Privacy]( Questions? Comments? Suggestions? Leads? [Contact us]( Chief Content Officer: Ann Handley Director of Publications: [Vahe Habeshian](mailto:vahe@marketingprofs.com) Research Writer: [Ayaz Nanji](mailto:data@marketingprofs.com) Contributor: [Christian Neri](mailto:socialskim@marketingprofs.com) [Advertise with us]( Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines](. Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved [Terms]( under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. [Manage]( your mail preferences | [Forward]( this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625