How CMOs can use AI for strategic impact, what makes influencer programs successful, how to design good surveys, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt](z~mMw/Q3ZpU210RUpZdkdLMlMxNFUzcjMzVUdkNFpsQ3NmUXZ5QXVrQWF0b1o2dkVTaXpQS0dVVWRTT0lPUFZpdEV6Q1pybzBwQmhkZ2NKbG00Q09FVEhyVTJZV0Q5TWRpaTJkU0gzc3ZXSm1BYi9mZDFTQVRlRHM4UT09S0/) Tuesday, November 14, 2023 📋 Table of Contents 1. [How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact]( 2. [How to Reach Influential B2B Decision-Makers at Scale]( sponsored 3. [What Makes B2B Influencer Marketing Programs Successful]( 4. [Transform Your Production Using Creative Automation]( sponsored webinar 5. [How to Design Surveys to Make Better Business Decisions]( 6. [Marketers Using ChatGPT to Get Ahead]( MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact]( article [How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact]( AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. [Here's how. »]( [How to Reach Influential B2B Decision-Makers at Scale]( sponsored [How to Reach Influential B2B Decision-Makers at Scale]( Programmatic advertising allows B2B marketers to efficiently target stakeholders and decision-makers at scale. For a play-by-play of how to serve the right digital ads to the right B2B audiences, check out [StackAdapt's free on-demand webinar. »]( [What Makes B2B Influencer Marketing Programs Successful]( research [What Makes B2B Influencer Marketing Programs Successful](MZ2/Q3ZpU210RUpZdkdLMlMxNFUzcjMzVUdkNFpsQ3NmUXZ5QXVrQWF0b1o2dkVTaXpQS0dVVWRTT0lPUFZpdEV6Q1pybzBwQmhkZ2NKbG00Q09FVEhyVTJZV0Q5TWRpaTJkU0gzc3ZXSm1BYi9mZDFTQVRlRHM4UT09S0/TVAzam9yZGl2K2RoRHo1dmFtYWRjVDU5Z1F1MGcyeFdNZHp3aTZQalJYWjQ2cnJtQ253L1dOV0E4bkIvd00xa1FEUXVSYXVjQUVPaE1jM2N3QjFkQ2c9PQS2) Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research. [Check out the study findings. »]( [Transform Your Production Using Creative Automation]( sponsored webinar [Transform Your Production Using Creative Automation](ZKJPxvxgfRD/Q3ZpU210RUpZdkdLMlMxNFUzcjMzVUdkNFpsQ3NmUXZ5QXVrQWF0b1o2dkVTaXpQS0dVVWRTT0lPUFZpdEV6Q1pybzBwQmhkZ2NKbG00Q09FVEhyVTJZV0Q5TWRpaTJkU0gzc3ZXSm1BYi9mZDFTQVRlRHM4UT09S0/TVAzam9yZGl2K2RoRHo1dmFtYWRjVDU5Z1F1MGcyeFdNZHp3aTZQalJYWjQ2cnJtQ253L1dOV0E4bkIvd00xa1FEUXVSYXVjQUVPaE1jM2N3QjFkQ2c9PQS2) Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down in a process that just doesn't work, join this free webinar to [improve your creative production workflow. »](jVLS9GeGjsGg/Q3ZpU210RUpZdkdLMlMxNFUzcjMzVUdkNFpsQ3NmUXZ5QXVrQWF0b1o2dkVTaXpQS0dVVWRTT0lPUFZpdEV6Q1pybzBwQmhkZ2NKbG00Q09FVEhyVTJZV0Q5TWRpaTJkU0gzc3ZXSm1BYi9mZDFTQVRlRHM4UT09S0/TVAzam9yZGl2K2RoRHo1dmFtYWRjVDU5Z1F1MGcyeFdNZHp3aTZQalJYWjQ2cnJtQ253L1dOV0E4bkIvd00xa1FEUXVSYXVjQUVPaE1jM2N3QjFkQ2c9PQS2) [How to Design Surveys to Make Better Business Decisions]( infographic [How to Design Surveys to Make Better Business Decisions]( This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. [Check out the infographic. »]( [Marketers Using ChatGPT to Get Ahead]( MarketingProfs PRO member offer AI tools like ChatGPT can generate ideas, copy, and research in the blink of an eye. If you haven't tried AI—or if youre getting poor results with your prompts—then check out AI for Content Creators, an on-demand series that shows you how to craft prompts that stay on brand, prompts that simplify your market research, and more. Streaming now and free for the PRO community. [Get better results with AI now]( Profs Picks sponsored Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? [StackAdapt's latest free webinar]( can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. Learn how to align campaign types with business objectives throughout the sales funnel, from awareness and interest to evaluation and conversion. The webinar will also help you understand how to analyze the effectiveness of media buys through post-campaign attribution reporting. [Register now and watch on-demand](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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