Build a healthy PR email list, learn inclusivity techniques, improve your creative production, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email address intelligence company [AtData]( Friday, November 10, 2023 📋 Table of Contents 1. [How to Keep Your PR Email List Healthy to Get More Media Coverage]( 2. [Maximize Your Marketing Impact Using Email Address Intelligence](D~Wtb_/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/) sponsored 3. [Inclusive B2B Marketing Techniques You Can't Afford to Ignore]( 4. [Transform Your Production Using Creative Automation](A~WcVw/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) sponsored webinar 5. [How to Create a Social Media Style Guide in Five Steps]( 6. [AI Is Your Friend. Promise!](A~Wcw/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Keep Your PR Email List Healthy to Get More Media Coverage]( article [How to Keep Your PR Email List Healthy to Get More Media Coverage]( As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. [Here's how to do that. »]( [Maximize Your Marketing Impact Using Email Address Intelligence](/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/) sponsored [Maximize Your Marketing Impact Using Email Address Intelligence]( When you unlock cutting-edge email address intelligence, you empower your brand's recognition and amplify lead generation. With the help of email address experts, you can discover how smart data transforms marketing outcomes. [Learn more about email address intelligence. »]( [Inclusive B2B Marketing Techniques You Can't Afford to Ignore]( video [Inclusive B2B Marketing Techniques You Can't Afford to Ignore](r~Xh48/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques for businesses today. [Tune in! »]( [Transform Your Production Using Creative Automation]( sponsored webinar [Transform Your Production Using Creative Automation]( Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down in a process that just doesn't work, join this free webinar to [improve your creative production workflow. »]( [How to Create a Social Media Style Guide in Five Steps]( article from the archives [How to Create a Social Media Style Guide in Five Steps]( Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? [Try creating a style guide. »](ZKJPx8xzFq/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) [AI Is Your Friend. Promise!]( MarketingProfs PRO member offer Think of artificial intelligence as a friend, not a foe—a friend who's here to help you get ahead. Yes, you (not just your company). How's that, you ask? Oh, just by maximizing content efficiencies while maintaining your unique voice, making you a future-ready marketer. Cathy McPhillips goes into detail in Session 2 of our on-demand AI for Content Creators series, streaming now—and free for our PRO community. [Make friends with AI]( Profs Picks sponsored In the modern marketing landscape, data is power. And the humble email address—much more than a mere point of communication—is a valuable source of that data. Email address intelligence can help you reach the right audience, ensuring your message resonates. Its insights allow you to navigate the customer journey with confidence and ensure your communication has an impact at every touchpoint. [AtData]( provides those expert solutions: Its specialized knowledge in data and email address intelligence will empower your digital marketing and create connections that count. [Discover AtData's expertise now](L~-hGz/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](jVLS9GrGLQGz/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2). Did You Miss Us? Recent MarketingProfs content [Attract High-Value Leads With This Five-Step Process »](jVLS9GrGLQz/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) [The 20 Companies That Produce the Most CEOs [Infographic] »]( [How to Craft the Perfect Cold Email With ChatGPT »]( [How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio »]( [How the Responsibilities of B2B Marketing Teams Are Changing »]( [Ad Tech Report: Is the Medium Rectangle's Era Over? »](A~2H9/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) News You Can Use Updates from around the industry Qumulo Introduces the Future of Data Management With Launch of Scale Anywhere Platform [MarTech Series]( Acumatica Announces Integration With Shopify's B2B Features [PR Newswire]( Allen Media Group Taps Datafuelx to Provide Data-Driven Linear Plans That Deliver Against Advanced Audiences [PR Newswire]( Wunderkind's Publisher Growth Suite Bridges the Gap Between Ad Tech and Martech for Media Organizations [MarTech Series]( Apollo.io 3.0 Signals the Future of Go-to-Market With AI-Powered Assistance, Delivering 10x Sales Effectiveness [Yahoo Finance](A~2H99/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/) ConnectWise Announces New SaaS Security Workflow Engine and Enhanced SIEM Features [GlobeNewswire]( Upcoming Events NOV 14 [Creative Automation: Driving Transformation for Efficient Production]( 45-minute webinar | sponsored by Celtra NOV 16 [AI in Marketing: How to Cut Through the Hype and Harness AI's Potential]( 45-minute webinar | sponsored by SurveyMonkey NOV 21 [The Who, What, When, and Why of Intent Data]( 45-minute webinar | sponsored by ZoomInfo DEC 13 [Storytelling: Using the Power of Story to Persuade](r~Xh8/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) Half-day online workshop | with Bobby Lehew [MarketingProfs](A~XQR2/VEwwRUZFQ25qU0h1eXZYYnlxVEdUbHp3d2dVNVV4RjRsVUFCZStvRTI4SmJIVFpLcWwycjk0R2hQQzEzQnJWSnZUR290ZTBoTzBkQXRxQ1RFWjJ3SVhyc3JrOE10eFFtdHBteGhUSmtYN0QrQUNsRGZ4SkF5dz09S0/YWE2NUFNaEJhbnNENFFXeHo5V0VLeUlvNnAzcC9nc0RybkZEamt1UUNPUVFxRkk4UjRkbEdvYnhHaS9Dcm4yTGV0dlUxRDE5eXl6OGtNTEdZa1dveUE9PQS2) Comments? 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