Revenue attribution, creative automation, the future of email, the power of co-op advertising, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email address intelligence company [AtData](jW0Mv/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/) Thursday, November 9, 2023 📋 Table of Contents 1. [Co-Op Marketing Is Recession-Proof Advertising](d/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) 2. [Reimagining Communication: The Evolution and Staying Power of Email]( sponsored article 3. [Mastering the Revenue Attribution Puzzle](6VBED/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) 4. [Transform Your Production Using Creative Automation]( sponsored webinar 5. [The Perils of Relying on Self-Reported Survey Respondents]( 6. [How Likely Are You to Rank for SEO Keywords?](4bBm/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Co-Op Marketing Is Recession-Proof Advertising]( article [Co-Op Marketing Is Recession-Proof Advertising]( Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why [the method is a win-win. »]( [Maximize Your Marketing Impact Using Email Address Intelligence]( sponsored [Maximize Your Marketing Impact Using Email Address Intelligence]( When you unlock cutting-edge email address intelligence, you empower your brand's recognition and amplify lead generation. With the help of email address experts, you can discover how smart data transforms marketing outcomes. [Learn more about email address intelligence. »]( [Reimagining Communication: The Evolution and Staying Power of Email]( sponsored article [Reimagining Communication: The Evolution and Staying Power of Email]( Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, [from email intelligence to data security. »]( [Mastering the Revenue Attribution Puzzle]( podcast [Mastering the Revenue Attribution Puzzle]( Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. [Read more and listen in. »]( [Transform Your Production Using Creative Automation](jVLS9GPKZcG7/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) sponsored webinar [Transform Your Production Using Creative Automation]( Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down in a process that just doesn't work, join this free webinar to [improve your creative production workflow. »](ZKJPxYm6BR8/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) [The Perils of Relying on Self-Reported Survey Respondents]( infographic [The Perils of Relying on Self-Reported Survey Respondents](jEkf4D/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies. [Check out the infographic. »]( [How Likely Are You to Rank for SEO Keywords?]( MarketingProfs Master Class for PRO Members You can have excellent, authentic keyword use on your domain's SEO, but if your domain doesn't have much authority, you simply ain't rankin' in the top SERPs. So how DO you build domain authority? Andy Crestodina shares the magic of links in lessons 10-12 of his masterclass, The Art of Being Found: SEO for (Non-Techie) Marketers. Stream now—included with a PRO membership. [Learn how to move up the SERP](k_-Twv/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) Profs Picks sponsored In the modern marketing landscape, data is power. And the humble email address—much more than a mere point of communication—is a valuable source of that data. Email address intelligence can help you reach the right audience, ensuring your message resonates. Its insights allow you to navigate the customer journey with confidence and ensure your communication has an impact at every touchpoint. [AtData]( provides those expert solutions: Its specialized knowledge in data and email address intelligence will empower your digital marketing and create connections that count. [Discover AtData's expertise now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](k_9f4/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](4bBmm/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How the Responsibilities of B2B Marketing Teams Are Changing »]( [Ad Tech Report: Is the Medium Rectangle's Era Over? »]( [Unlocking the Secrets of 'Ridiculously Good Content' »]( [Publications Don't Want Your AI-Generated Content »](jkzJy/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) [Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] »]( [The Impact of Incorrect Business Information Online [Infographic] »]( News You Can Use Updates from around the industry Rhetorik Launches LeadNeuron Beta, an Innovative, AI-Driven Skills-Based B2B Lead Targeting Tool [MarTech Series]( TechTarget Launches IntentMail AI to Improve B2B Sales Efficiency Using Personalization Fueled by Market-Leading Prospect-Level Intent [Yahoo Finance](jZksZw/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/) Tackle Releases Its Explore Tier to Reduce Barrier of Entry to Cloud GTM [PR Newswire](k_-T~v/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/) Enable Raises $120M for B2B Rebate Management Platform [PYMNTS]( Ares Communications Group Launches FintechWire [PR Newswire]( Upcoming Events NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT](4bBam/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) 60-minute webinar | sponsored by Cvent NOV 14 [Creative Automation: Driving Transformation for Efficient Production]( 45-minute webinar | sponsored by Celtra NOV 16 [AI in Marketing: How to Cut Through the Hype and Harness AI's Potential](6VBD/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) 45-minute webinar | sponsored by SurveyMonkey NOV 21 [The Who, What, When, and Why of Intent Data](qwmBGY/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) 45-minute webinar | sponsored by ZoomInfo DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here](qwmBY/eUM4MlVua0hQeTR4ZVZFUFI1VE94cGRwNUFwUGZyYWlOeU1Jc0NZUkdrYUdKUVFaSFFLM2NidHJ3MUhteDJTcW5wM0ZodUw5QmNGNHp2SE8randkVkQ2U2Y5ZlhhaThmR2p5R2d4Y0xiNmcvM0NkcEVNdlJXUT09S0/c0xSekZ6dk1xMzZJR2pMTkJEd3B1RHBSMlVBV1hqeVcvWlVTWFBRTWNycVJqMGtjZTkxUlUyazVBSndWdnlyMlBWZ1hRY0Q0eUJ3Q1Rjc05ScXNnM1E9PQS2) to get your own copy.