Attracting high-value leads, unraveling the mystery of marketing attribution, building trust on social media, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email address intelligence company [AtData]( Wednesday, November 8, 2023 📋 Table of Contents 1. [Attract High-Value Leads With This Five-Step Process](ZJgV/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) 2. [Maximize Your Marketing Impact Using Email Address Intelligence](qv6Cb_/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/) sponsored 3. [Unraveling the Mysteries of Marketing Attribution]( 4. [Build a Lead-Generating Webinar Using ChatGPT](hj/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) sponsored webinar 5. [How Well Do Senior Marketers Understand AI?]( 6. [EOY Is Near. How's Your Social Media Campaign?]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Attract High-Value Leads With This Five-Step Process](9gS~/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) article [Attract High-Value Leads With This Five-Step Process](qv6C_/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to [lead generation. »]( [Maximize Your Marketing Impact Using Email Address Intelligence](9gSZ~/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/) sponsored [Maximize Your Marketing Impact Using Email Address Intelligence](4YvJVw/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/) When you unlock cutting-edge email address intelligence, you empower your brand's recognition and amplify lead generation. With the help of email address experts, you can discover how smart data transforms marketing outcomes. [Learn more about email address intelligence. »]( [Unraveling the Mysteries of Marketing Attribution]( video [Unraveling the Mysteries of Marketing Attribution]( In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic. [Tune in! »]( [Build a Lead-Generating Webinar Using ChatGPT](ZJV/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) sponsored webinar [Build a Lead-Generating Webinar Using ChatGPT]( Webinars are a great way to generate leads and showcase your expertise. But it can be challenging to attract the right audience to register—and get them to show up! In this free webinar, discover how partnering with ChatGPT and other AI tools can create targeted titles and captivating content that [attract qualified leads. »]( [How Well Do Senior Marketers Understand AI?]( research [How Well Do Senior Marketers Understand AI?](m83J~r/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2) Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research. [Check out the study findings. »]( [EOY Is Near. How's Your Social Media Campaign?]( MarketingProfs Working Webinar for PRO Members In January, you promised THIS would be the year you finally got a handle on your brand's social media. Well, the year's almost over... are you getting the engagement you wanted? Or is the algo still "working against you?" Don't wait another day to meet your audience where they are. Zontee Hou gives you all the templates and tactics you need to get audience engagement in the four-part series Building Brand Trust Through Social Media. Available now to PRO members. [Lead your industry on the socials]( Profs Picks sponsored In the modern marketing landscape, data is power. And the humble email address—much more than a mere point of communication—is a valuable source of that data. Email address intelligence can help you reach the right audience, ensuring your message resonates. Its insights allow you to navigate the customer journey with confidence and ensure your communication has an impact at every touchpoint. [AtData](hLj/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/) provides those expert solutions: Its specialized knowledge in data and email address intelligence will empower your digital marketing and create connections that count. [Discover AtData's expertise now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](ZKJPxg_EJRq/cGh1R0c3dVlHc0NDSkQ4OVpkNkNuMy82eXdTc0ZjelpsL1pKbjhXamhVV3diZE4wM0s1UWRvalpta2xVZm1MMHdxeUV1MmR0dUkra3ArQmNkTFVtODdTMmZCeTk2N21lcHhOdUJhTE1acEZNTUNPWnZYWjRMdz09S0/aHRaaG5aMUd1STZ2TEVXaVJUMllEUnUrR3N2UGpSZkNGa2NQZ29LWVZ3R0NQRUpFTDh1MGVjKzM1OGFLMVBpdDBEamdHcUFSWENzeWtVMldqUUd1U0E9PQS2). Did You Miss Us? 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