Craft a perfect cold email with ChatGPT, calculate your LTV:CAC ratio, learn which companies produce the most CEOs, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email address intelligence company [AtData]( Tuesday, November 7, 2023 📋 Table of Contents 1. [How to Craft the Perfect Cold Email With ChatGPT](8daJRP/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) 2. [How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio](7eztj/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) sponsored article 3. [How the Responsibilities of B2B Marketing Teams Are Changing](Qb8/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) 4. [Build a Lead-Generating Webinar Using ChatGPT]( sponsored webinar 5. [The 20 Companies That Produce the Most CEOs](jVLS9Gk~eQG~/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) 6. [Tomorrow: Pam's Sales Enablement Workshop (Live!)](_KmjMYX/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Craft the Perfect Cold Email With ChatGPT]( article [How to Craft the Perfect Cold Email With ChatGPT]( Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? [You bet it can. »]( [Maximize Your Marketing Impact Using Email Address Intelligence](mD7tV-/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/) sponsored [Maximize Your Marketing Impact Using Email Address Intelligence]( When you unlock cutting-edge email address intelligence, you empower your brand's recognition and amplify lead generation. With the help of email address experts, you can discover how smart data transforms marketing outcomes. [Learn more about email address intelligence. »](epvHZY/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/) [How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio]( sponsored article [How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio](7vwSp/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, [acquire, and retain highly valuable customers. »](epvHY/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) [How the Responsibilities of B2B Marketing Teams Are Changing]( research [How the Responsibilities of B2B Marketing Teams Are Changing]( Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research. [Check out the study findings. »](7vwS4p/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) [Build a Lead-Generating Webinar Using ChatGPT](_KmjMX/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) sponsored webinar [Build a Lead-Generating Webinar Using ChatGPT]( Webinars are a great way to generate leads and showcase your expertise. But it can be challenging to attract the right audience to register—and get them to show up! In this free webinar, discover how partnering with ChatGPT and other AI tools can create targeted titles and captivating content that [attract qualified leads. »]( [The 20 Companies That Produce the Most CEOs]( infographic [The 20 Companies That Produce the Most CEOs]( Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report. [Check out the infographic. »]( [Tomorrow: Pam's Sales Enablement Workshop (Live!)]( MarketingProfs PRO member offer Don't miss tomorrow's limited workshop, Aligning the Twin Hearts: Marketing and Sales! Pam Didner will help you think like the sales team, map your marketing content to the customer journey, and customize a three-part sales enablement plan to meet your brand's guidelines. Interactive and NOT pre-recorded, Pam goes live at 11am ET. FREE to our valued PRO members. [Add to my calendar](ZKJPxZ4vTRE/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2) Profs Picks sponsored In the modern marketing landscape, data is power. And the humble email address—much more than a mere point of communication—is a valuable source of that data. Email address intelligence can help you reach the right audience, ensuring your message resonates. Its insights allow you to navigate the customer journey with confidence and ensure your communication has an impact at every touchpoint. [AtData](P/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/) provides those expert solutions: Its specialized knowledge in data and email address intelligence will empower your digital marketing and create connections that count. [Discover AtData's expertise now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](LdNQYY/K3d5bHJ2bDQ4YWUvZW1jNW1qZFlSbm1oa1VkTkE5M2gxMHFnVHVCNHpnSExBVGdmWVc4dkUwcVFrN2hwc0wxTWhLOHh1cW0zaTRSK2Jwd2lrSnBuVkpkSGwwWFJ3YjhZZEZoWGVyTHozMjk1Q0NRa2RpSWkzZz09S0/Q0UxaTEvdXpMQjFxRnozRU54ZnZjaWZDbE9kNStYTU9HQm1JOU9kSXhVQ2JXSXRYOXlkak00T0tsQkdZaE5hY2Z4aldBSThkYUVBMk5kWWxFYmVabUE9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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