The secrets of ridiculously good content, ad tech trends, a storytelling lesson from Rudolph, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the Go-To-Market platform [Zoominfo](~rxFR/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/) Friday, November 3, 2023 📋 Table of Contents 1. [Ad Tech Report: Is the Medium Rectangle's Era Over?]( 2. [The Five Stages of ABM and How to Win Them All]( sponsored 3. [Unlocking the Secrets of 'Ridiculously Good Content']( 4. [Build a Lead-Generating Webinar Using ChatGPT]( sponsored webinar 5. [A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer](/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) 6. [Put New Tech to Use]( MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [Ad Tech Report: Is the Medium Rectangle's Era Over?]( article [Ad Tech Report: Is the Medium Rectangle's Era Over?]( Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a [recent ad tech study suggests. »](~zrBE/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) [The Five Stages of ABM and How to Win Them All]( sponsored [The Five Stages of ABM and How to Win Them All]( The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In a new e-book, learn how to create a unified system to land qualified opportunities like never before. [Get the e-book now. »]( [Unlocking the Secrets of 'Ridiculously Good Content']( video [Unlocking the Secrets of 'Ridiculously Good Content']( Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both. [Tune in! »]( [Build a Lead-Generating Webinar Using ChatGPT]( sponsored webinar [Build a Lead-Generating Webinar Using ChatGPT](/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) Webinars are a great way to generate leads and showcase your expertise. But it can be challenging to attract the right audience to register—and get them to show up! In this free webinar, discover how partnering with ChatGPT and other AI tools can create targeted titles and captivating content that [attract qualified leads. »](ZKJPxxAkHp/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) [A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer](jVLS9GG0WMGd/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) article from the archives [A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer](~PZsG7/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2) The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for [telling our own brand stories. »]( [Put New Tech to Use]( MarketingProfs PRO member offer Amazon is piloting a new program using AI to deliver pain-relieving meds by drone. But you can benefit from AI today, without pain! Discover how ChatGPT and other generative AI tools provide quick marketing relief in the on-demand series, AI for Content Creators. Stream all ten sessions now, covering everything from better AI prompting to staying within legal bounds. [Speed up your marketing with AI]( Profs Picks sponsored You're a marketer. You know the benefits of ABM. But are you satisfied with your data quality? Data, after all, is the fuel that powers your ABM engine. Without it, you can't find and reach your target accounts. Lucky for you, there's a new e-book from ZoomInfo that walks you through harnessing strong data and go-to-market tools to master the five stages of ABM: define, identify, engage, convert, and connect. [ZoomInfo's MarketingOS]( shows you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. [Check out the e-book now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](~gpcbP/cHo4UWVLd3FhN2oxRjNzK1E0UWZRRlNKQWVWcERROEcyRGZITVpHUE5vSzdKVmMzbXVvNXNxTGFqVmNCT0RuS1NDek1yNFFSaGpSTEpUU28vSkhNWTVWVG9oMnlRTnJ3MVBMMUh1TnVSOGdsSDBTL2QzMU03QT09S0/Um5TV2VZUGg1eCtJdmc3aXUyN0xaYkM2TUtTUVBGZGdraG9RRU5iaFNHV2NIU3JHYnUzYWlDS3BzTHBNOEFsNjBCNTJIUDNhbWFnang4ZmRMOWxFSkE9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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