Do publications want AI-generated content? Plus: Sales and Marketing alignment, the impact of incorrect business information, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the Go-To-Market platform [Zoominfo]( Thursday, November 2, 2023 📋 Table of Contents 1. [Publications Don't Want Your AI-Generated Content]( 2. [The Five Stages of ABM and How to Win Them All](qZFK/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/) sponsored 3. [Sales and Marketing Alignment Insights, Strategies, and Success Indicators]( 4. [The AI Content Storm: Will You Sink or Swim?]( sponsored webinar 5. [The Impact of Incorrect Business Information Online](ZKJPxX-8sR7/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) 6. [Kenda's Demand Gen Secrets]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Publications Don't Want Your AI-Generated Content]( article [Publications Don't Want Your AI-Generated Content](b3AB8/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with [content created solely by AI. »]( [The Five Stages of ABM and How to Win Them All]( sponsored [The Five Stages of ABM and How to Win Them All]( The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In a new e-book, learn how to create a unified system to land qualified opportunities like never before. [Get the e-book now. »]( [Sales and Marketing Alignment Insights, Strategies, and Success Indicators]( podcast [Sales and Marketing Alignment Insights, Strategies, and Success Indicators]( Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts. [Read more and listen in. »](jVLS9GRgrf3/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) [The AI Content Storm: Will You Sink or Swim?]( sponsored webinar [The AI Content Storm: Will You Sink or Swim?]( Are you drowning in a sea of AI-created marketing content? If your content isn’t already floating around in multiple systems, hard drives, and Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and [share your content. »]( [The Impact of Incorrect Business Information Online]( infographic [The Impact of Incorrect Business Information Online](VdLB~K/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans. [Check out the infographic. »]( [Kenda's Demand Gen Secrets](yVDFd/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) MarketingProfs Master Class for PRO members Actively engage your prospects and fill your sales pipeline with Kenda Macdonald's demand gen secrets! From Attract to Sell to Nurture, Kenda demistifies what's going on in the brain of your buyers—and helps you automate everything to keep it running smoothly. Get Kenda's entire system in The Secret to My (Demand Gen) Success, an on-demand Master Class available now. [Automate my demand gen]( Profs Picks sponsored You're a marketer. You know the benefits of ABM. But are you satisfied with your data quality? Data, after all, is the fuel that powers your ABM engine. Without it, you can't find and reach your target accounts. Lucky for you, there's a new e-book from ZoomInfo that walks you through harnessing strong data and go-to-market tools to master the five stages of ABM: define, identify, engage, convert, and connect. [ZoomInfo's MarketingOS]( shows you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. [Check out the e-book now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](vFA/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](b3ABV8/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2). Did You Miss Us? Recent MarketingProfs content [The Power of AI in B2B Marketing and Communications »](qZFbK/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) [B2B Commerce Needs a 21st-Century Upgrade »]( [The State of AI and Automation in Marketing Operations [Infographic] »]( [The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews »]( [Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast] »]( [Are Businesses Planning to Give Their Employees Raises in 2024? »](yVDFbd/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) News You Can Use Updates from around the industry Onyx CenterSource Announces GroupPay Product Integration and Partnership With Cvent [PR Newswire](vKLM9/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/) Elastic Path Partners With Twilio to Streamline Personalized Commerce Experiences [MarTech Series]( Sequel.io Launches AI-Powered Media Hub for Content-Led Growth Marketing Teams [PR Newswire]( Attentive and Bazaarvoice Partner to Integrate User-Generated Content Into SMS Channel [MarTech Series](bLABZV/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/) 2X Acquires StraightArrow to Form World’s Largest B2B MaaS Organization [GlobeNewswire]( DynamicWeb and Softweb Solutions Partner to Pioneer the Future of B2B Commerce [CMSWire]( Upcoming Events NOV 2 [The AI Content Storm: Will You Sink or Swim?](bpAfRj/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) 45-minute webinar | sponsored by Canto NOV 8 [Aligning the Twin Hearts: Marketing and Sales]( Half-day online workshop | with Pam Didner NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT](b9rc4-/aHU0bVJpWVVGVkF4dUtEeHdsOWV5OURHVllzclI2SHZIVU8rRXM2N0VraVYvOVRwUEFVN2Y1ZEhCWUhqa05kSUw5NW44bFVYMG1QNzZMMnI3NThmVkZUd1lsd2l1V0hQbXl6OXE3REhONGlOd3piQnYySm95QT09S0/SXJobVQ0SW9mYW9SNitzQ0JjZjlJWDZndlVKeW5udUFSZjI1ZXFwRmxTVVBOdUNNd1JjcU5TdzVHMlRRdHBsUGtBOHIrMjgxcnF1cUJTVm5iVkZZakE9PQS2) 60-minute webinar | sponsored by Cvent NOV 14 [Creative Automation: Driving Transformation for Efficient Production]( 45-minute webinar | sponsored by Celtra NOV 16 [AI in Marketing: How to Cut Through the Hype and Harness AI's Potential]( 45-minute webinar | sponsored by SurveyMonkey [MarketingProfs]( Comments? 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