Choosing a customer data platform, building a partner community, braving the AI content storm, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the Go-To-Market platform [Zoominfo]( Wednesday, November 1, 2023 📋 Table of Contents 1. [Choosing the Right Customer Data Platform: A Guide]( 2. [The Five Stages of ABM and How to Win Them All]( sponsored 3. [Building a Partner Community for B2B Marketing and Sales Success]( 4. [The AI Content Storm: Will You Sink or Swim?]( sponsored webinar 5. [Anger and Animals: What Makes TikTok Thumbnails Successful]( 6. [Slash Leads. Grow Revenue.]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Choosing the Right Customer Data Platform: A Guide]( article [Choosing the Right Customer Data Platform: A Guide](gpKSm/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2) A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's [right for your business. »](PZ7S6/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2) [The Five Stages of ABM and How to Win Them All](739Q4/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/) sponsored [The Five Stages of ABM and How to Win Them All]( The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In a new e-book, learn how to create a unified system to land qualified opportunities like never before. [Get the e-book now. »]( [Building a Partner Community for B2B Marketing and Sales Success]( video [Building a Partner Community for B2B Marketing and Sales Success]( Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. Dig into the episode's goldmine of insights. [Tune in! »]( [The AI Content Storm: Will You Sink or Swim?]( sponsored webinar [The AI Content Storm: Will You Sink or Swim?]( Are you drowning in a sea of AI-created marketing content? If your content isn’t already floating around in multiple systems, hard drives, and Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and [share your content. »]( [Anger and Animals: What Makes TikTok Thumbnails Successful]( research [Anger and Animals: What Makes TikTok Thumbnails Successful](pKVsVY/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2) What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks. [Check out the study findings. »]( [Slash Leads. Grow Revenue.]( MarketingProfs Master Class for PRO members No matter what season we're in, slashing your leads in half is a scary idea. But what if that smaller list generated 20% more revenue? In A Marketer's Field Guide to Financial Goal Setting and Measurement, host Samantha Stone reveals how she focused on the right KPIs to build a buying audience and grow revenue—and how you can, too. [Measure impact, not activity](gNAt4E/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2) Profs Picks sponsored You're a marketer. You know the benefits of ABM. But are you satisfied with your data quality? Data, after all, is the fuel that powers your ABM engine. Without it, you can't find and reach your target accounts. Lucky for you, there's a new e-book from ZoomInfo that walks you through harnessing strong data and go-to-market tools to master the five stages of ABM: define, identify, engage, convert, and connect. [ZoomInfo's MarketingOS]( shows you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. [Check out the e-book now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](pKVsY/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](ZKJPxAk~sRg/czZWY0wwOFNZb1dmWUpLeld5YitJOVo2SS85M2ZvcXExZ2h4bzZuaU5aT3A0a0xKZ3R0TjVid3NsMVpOMlNDVDErU01sMytUdXJxWWl1ZStwcDZkc2Z4NTVlMld5OElDSXZMMEdidWVJcVJ4ZDBmVHQvV09aQT09S0/ZUlOR2IxVVBPa0IxckFrUHZmRjFmNEkxa2tlaWRxeUJLTk84OHpSa2x6ZWdwTk41bG9ObE9lenJETGJrUk1nOWx6SldpUFp4OE5DWndweGxyT2dhM3c9PQS2). Did You Miss Us? 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