Best GA4 metrics for behavior analysis, B2B tech 'trust busters,' a brief history of Reddit, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the Go-To-Market platform [Zoominfo]( Tuesday, October 31, 2023 📋 Table of Contents 1. [Seven GA4 Metrics to Help You Master User Behavior Analysis]( 2. [The Five Stages of ABM and How to Win Them All]( sponsored 3. [What Makes B2B Tech Buyers Distrust Brands?](_NLwCY4/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) 4. [The AI Content Storm: Will You Sink or Swim?](~/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) sponsored webinar 5. [The History of Reddit: What Marketers Need to Know]( 6. ['Did You Read My Mind? Spooky!'](ZKJPx_y-HZ/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Seven GA4 Metrics to Help You Master User Behavior Analysis]( article [Seven GA4 Metrics to Help You Master User Behavior Analysis]( Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help [support your analysis. »]( [The Five Stages of ABM and How to Win Them All]( sponsored [The Five Stages of ABM and How to Win Them All](vrVSa/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/) The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In a new e-book, learn how to create a unified system to land qualified opportunities like never before. [Get the e-book now. »](rbKSG/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/) [What Makes B2B Tech Buyers Distrust Brands?]( research [What Makes B2B Tech Buyers Distrust Brands?](3y9h4Y/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research. [Check out the study findings. »]( [The AI Content Storm: Will You Sink or Swim?](Y-3cG/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) sponsored webinar [The AI Content Storm: Will You Sink or Swim?]( Are you drowning in a sea of AI-created marketing content? If your content isn’t already floating around in multiple systems, hard drives, and Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and [share your content. »]( [The History of Reddit: What Marketers Need to Know](4aLSZ-/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) infographic [The History of Reddit: What Marketers Need to Know]( This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023. [Check out the infographic. »](0Tde/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) ['Did You Read My Mind? Spooky!']( MarketingProfs Master Class for PRO Members An uncanny customer journey includes perfectly timed content—giving your buyers the info they want, when they want it. Discover how your content timing can be scary-good in Customer Journey Maps for Marketers: Understand and Exceed Expectations. Jeannie Walters takes the mystery out of customer journey mapping in this PRO-level Master Class. [Create a scary-good customer journey](Y-3cVG/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) Profs Picks sponsored You're a marketer. You know the benefits of ABM. But are you satisfied with your data quality? Data, after all, is the fuel that powers your ABM engine. Without it, you can't find and reach your target accounts. Lucky for you, there's a new e-book from ZoomInfo that walks you through harnessing strong data and go-to-market tools to master the five stages of ABM: define, identify, engage, convert, and connect. [ZoomInfo's MarketingOS](/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/) shows you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. [Check out the e-book now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](9/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2). Did You Miss Us? Recent MarketingProfs content [Unleashing the Power of Short-Form Video »]( [Mastering Account Penetration: Four Essential Tactics for Sales Success »](0Te/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) [Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024 »]( [Are Job Seekers Lying About Their AI Skills? »]( [The 100 Most Valuable Global Brands in 2023 [Infographic] »]( [B2B Revenue Marketing and Closing the Credibility Gap »]( News You Can Use Updates from around the industry B2B Data Startup Firmable Announces Beta Product Launch and $9M Investment [Yahoo Finance](4aLS-/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/) Eleve Media Launches CreatorTag, a Martech Solution for Brands and Creators [Business Standard](3PpHy/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/) Lexasure Announces Rollout of Insurtech B2B Portal 'Atlas' [PR Newswire]( Analytic Edge Launches SaaS Marketing Analytics Platform for Enterprises [BQ Prime]( The Futurum Group Acquires Business Podcast Network [PR Newswire]( Upcoming Events NOV 2 [The AI Content Storm: Will You Sink or Swim?]( 45-minute webinar | sponsored by Canto NOV 8 [Aligning the Twin Hearts: Marketing and Sales]( Half-day online workshop | with Pam Didner NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT](/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) 60-minute webinar | sponsored by Cvent NOV 14 [Creative Automation: Driving Transformation for Efficient Production](/aUh1NU4xSEU1WDJQUU1HQ3g3aWEyMlN5VU5XWUhHQ3Blem9lUUZEMXQvVDNneFc4WXhhRFI1WkF6RVRIK1RScVRuejFzNHJjOVpkOG1wZ1A0RU1melU0Sk9iT0tDMmtpeEZueGN2OWNKT3NXZE8xcXpxRkRUdz09S0/dWRXSlNhY3dGNDMzYy8rTFU3MEdVMDFOL01Hd3hRVkxyL1I5cmV6NlhwNWMyYWlzbDg5cC9IQWRSRVFrVkRXTi83SHI2VTA3NHNiTWxIdC9yME0xYUE9PQS2) 45-minute webinar | sponsored by Celtra [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.