How to promote your content, the art of interviewing, the state of AI and automation in marketing ops, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, October 26, 2023 [B2B Forum Short Cuts]( Get the juicy tidbits in video format. B2B Forum presentations are so info-dense that sometimes it's easier to take in a quick, standalone lesson. We got ya. Head over to the free MPB2B Blog for dozens of valuable video excerpts from B2B Forum, interviews with the presenters, and more! [Learn fast]( 📋 Table of Contents 1. [The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews]( 2. [Dial Up Your Event Engagement]( sponsored guide 3. [Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content](w/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) 4. [How to Make Paid Social Work for B2B SaaS](4YtZq/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) sponsored webinar 5. [The State of AI and Automation in Marketing Operations]( 6. [Don't Be Another Mass-Produced Barbie](t8N/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews]( article [The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews]( This article explores what makes for a great interview: research and preparation, a proper guest introduction, and [engaging conversation. »]( [Dial Up Your Event Engagement]( sponsored guide [Dial Up Your Event Engagement]( Events—digital, in-person, or hybrid—are the most efficient way to engage your audience. They create personalized brand experiences, generate more demand, and deepen customer relationships. In this free e-book, discover how to improve engagement and make your next event [the best yet. »](/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) [Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content]( podcast [Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content]( Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm. [Read more and listen in. »]( [How to Make Paid Social Work for B2B SaaS]( sponsored webinar [How to Make Paid Social Work for B2B SaaS]( B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising [from an expense to a revenue generator. »]( [The State of AI and Automation in Marketing Operations]( infographic [The State of AI and Automation in Marketing Operations](YGxJND/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees. [Check out the infographic. »]( [Don't Be Another Mass-Produced Barbie]( MarketingProfs PRO member offer Ann Handley opened B2B Forum by encouraging us to embrace the Weird Barbie inside all of us,. Because in a busy world full of marketing copycats, your uniqueness is a great way to stand out. If you didn't catch Ann's remarks—or if you want another dose of inspiration—you can watch it on-demand until Dec 15. [Come say hi, Barbie!]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](WhX/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](Z/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [B2B Revenue Marketing and Closing the Credibility Gap »]( [How to Create a Content Marketing Strategy for a Niche Audience »]( [Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast] »](/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) [Three Ways to Embrace Deep Personalization in Content Marketing »]( [The Top Generative AI Tools for B2B Marketers [Infographic] »](WhEX/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/bTM4Q3hWaU5naVV6VHA3aVJqVmpTZjNzVWNiMWl2M0FQQzk3ZUhQbUlEd2lIUit1aVVkTVc1cWpPVGpqQXRFVHluUzNESFZRdW56SUQvTzZQQ1VZM1E9PQS2) [How to Build a Great Marketing Team in 2023 »]( News You Can Use Updates from around the industry Grammarly Defies AI Hype With Significant Business Impact, Deepens AI Support for Enterprises [Business Wire]( DrivenIQ Unveils Revolutionary B2B2C First-Party Data for 360-Degree Unified Audience-to-Business Insights [MarTech Series]( Tendo Communications Acquires PointOne Digital to Expand Content Experience Services [Yahoo Finance]( Sinch Expands Mailgun Product Suite With Mailgun Optimize and Mailgun Validate to Transform Email Deliverability [MarTech Series](jVLS9bmvehGe/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/) Preczn Rakes In $6.8M to Revolutionize SaaS Platforms With Operational Fintech Features [Fintech Global](/MlFtNW5veFpqMGJncFlWZVlSSlRSbTYrcTllZC80Mng1c0QxTXpYR0tLSUJsZ0QwQ3hwWi90UHBlbDF5M0VXM1E3MGhwU29RZW5VQ3BneUpibmF5UFZGVEU0YU12VFJlT283QkdBU1NuNFNVbUVhUTN6SWphUT09S0/) LivePerson Honored in Inc.'s 2023 Power Partner Awards for B2B Excellence [PR Newswire]( Upcoming Events OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting NOV 2 [The AI Content Storm: Will You Sink or Swim?]( 45-minute webinar | sponsored by Canto NOV 8 [Aligning the Twin Hearts: Marketing and Sales]( Half-day online workshop | with Pam Didner NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT]( 60-minute webinar | sponsored by Cvent [MarketingProfs]( Comments? 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