Creating a niche content strategy, closing the credibility gap, making paid social work for SaaS, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, October 20, 2023 📋 Table of Contents 1. [How to Create a Content Marketing Strategy for a Niche Audience](~b9CNg/MDJqeXYxcTQ5UjErWi9EY1BHa3FoTWN2RmhjTFR1dHpKcTBZam84ekd4MTlGOXM1NTNkUmpVdlpVYkdENFU5eUhzcmNTWlZyZlZWMEdpUmp3N2tRdVoyeHlsZFJDTkdpSUdYSC9rN1RnZmtqTXV6bkhjZmhpdz09S0/NlJkRVJIV1c4ajdHdDdwVGs1bkc0NTdDdi9ha2RCclpsY2pPYzBLRjZhRWphQnhVdHh2Z0dKSk1id0IxcG1wUXR3bWdaWUpRSVN0RWZtd1J3UHZZbnc9PQS2) 2. [B2B Revenue Marketing and Closing the Credibility Gap]( 3. [How to Make Paid Social Work for B2B SaaS](ZKJPqqVkhR9/MDJqeXYxcTQ5UjErWi9EY1BHa3FoTWN2RmhjTFR1dHpKcTBZam84ekd4MTlGOXM1NTNkUmpVdlpVYkdENFU5eUhzcmNTWlZyZlZWMEdpUmp3N2tRdVoyeHlsZFJDTkdpSUdYSC9rN1RnZmtqTXV6bkhjZmhpdz09S0/NlJkRVJIV1c4ajdHdDdwVGs1bkc0NTdDdi9ha2RCclpsY2pPYzBLRjZhRWphQnhVdHh2Z0dKSk1id0IxcG1wUXR3bWdaWUpRSVN0RWZtd1J3UHZZbnc9PQS2) sponsored webinar 4. [The Availability Heuristic, Sharks, and Your Marketing]( 5. [Increase Your Brand's Value]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Create a Content Marketing Strategy for a Niche Audience]( article [How to Create a Content Marketing Strategy for a Niche Audience]( In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for [creating your own niche strategy. »]( [B2B Revenue Marketing and Closing the Credibility Gap]( video [B2B Revenue Marketing and Closing the Credibility Gap]( The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal? [Tune in! »]( [How to Make Paid Social Work for B2B SaaS](7/MDJqeXYxcTQ5UjErWi9EY1BHa3FoTWN2RmhjTFR1dHpKcTBZam84ekd4MTlGOXM1NTNkUmpVdlpVYkdENFU5eUhzcmNTWlZyZlZWMEdpUmp3N2tRdVoyeHlsZFJDTkdpSUdYSC9rN1RnZmtqTXV6bkhjZmhpdz09S0/NlJkRVJIV1c4ajdHdDdwVGs1bkc0NTdDdi9ha2RCclpsY2pPYzBLRjZhRWphQnhVdHh2Z0dKSk1id0IxcG1wUXR3bWdaWUpRSVN0RWZtd1J3UHZZbnc9PQS2) sponsored webinar [How to Make Paid Social Work for B2B SaaS]( B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising [from an expense to a revenue generator. »]( [The Availability Heuristic, Sharks, and Your Marketing]( article [The Availability Heuristic, Sharks, and Your Marketing]( The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, [probably not a good idea... »]( [Increase Your Brand's Value]( MarketingProfs Master Class for PRO Members A Danish artist recently sold an empty frame to an art gallery for nearly $70,000. If you want to provide more value when building up your brand—without getting sued in return—check out Nick Westergaard's PRO-exclusive Master Class, How to Build a Standout Brand. You'll discover ways to engage paying customers... without enraging them. [Learn Nick's masterful techniques]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How Enterprises Are Using AI for Email Marketing »]( [Excited and Worried: How Executives Feel About AI [Infographic] »](EC8G/MDJqeXYxcTQ5UjErWi9EY1BHa3FoTWN2RmhjTFR1dHpKcTBZam84ekd4MTlGOXM1NTNkUmpVdlpVYkdENFU5eUhzcmNTWlZyZlZWMEdpUmp3N2tRdVoyeHlsZFJDTkdpSUdYSC9rN1RnZmtqTXV6bkhjZmhpdz09S0/NlJkRVJIV1c4ajdHdDdwVGs1bkc0NTdDdi9ha2RCclpsY2pPYzBLRjZhRWphQnhVdHh2Z0dKSk1id0IxcG1wUXR3bWdaWUpRSVN0RWZtd1J3UHZZbnc9PQS2) [Generative AI: What Keeps Me Up at Night »]( [Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show »]( [Three Social Media PR Tips for Driving B2B Brand Visibility »]( News You Can Use Updates from around the industry Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data [StreetInsider]( Anova.ai Introduces First Marketing Analytics Platform Powered by Generative AI and Purpose-Built for SMBs [MarTech Series]( MyTradeZone Revolutionizes Business Networking With AI-Driven B2B Social Platform [PR Newswire]( Gradient Works Launches AI-Based Account Prioritization Software for Sales Teams [Demand Gen Report]( Stord, a Leader in Omnichannel Fulfillment, Launches Retail Consolidation Program to Help Brands Deliver to Retailers More Efficiently [PR Newswire]( Safexpay Unveils NeuX to Digitize Payments for MSMEs and B2B [IBS Intelligence](/MDJqeXYxcTQ5UjErWi9EY1BHa3FoTWN2RmhjTFR1dHpKcTBZam84ekd4MTlGOXM1NTNkUmpVdlpVYkdENFU5eUhzcmNTWlZyZlZWMEdpUmp3N2tRdVoyeHlsZFJDTkdpSUdYSC9rN1RnZmtqTXV6bkhjZmhpdz09S0/) Upcoming Events OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting NOV 2 [The AI Content Storm: Will You Sink or Swim?]( 45-minute webinar | sponsored by Canto NOV 8 [Aligning the Twin Hearts: Marketing and Sales]( Half-day online workshop | with Pam Didner NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT]( 60-minute webinar | sponsored by Cvent [MarketingProfs]( Comments? 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