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Generative AI future scenarios, executive concerns, and email use cases; B2B Forum now on-demand

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Tue, Oct 17, 2023 02:19 PM

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Learn with MarketingProfs: Today's dose of marketing know-how. Tuesday, October 17, 2023 ? Table

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, October 17, 2023 📋 Table of Contents 1. [Generative AI: What Keeps Me Up at Night]( 2. [How Enterprises Are Using AI for Email Marketing]( 3. [Insights for Winning the Buyer Journey]( sponsored webinar 4. [Excited and Worried: How Executives Feel About AI]( 5. [B2B Forum: Now On-Demand!]( MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [Generative AI: What Keeps Me Up at Night]( article [Generative AI: What Keeps Me Up at Night]( GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, [from basic to dystopian. »]( [How Enterprises Are Using AI for Email Marketing]( research [How Enterprises Are Using AI for Email Marketing]( Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. [Check out the study findings. »]( [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar [From Choice to Checkout: Insights for Winning the Buyer Journey]( What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can [meet their expectations. »](x/UmdOcnQ3Qk5Mc29TcmVpVmJOTU13S1VHK2tsN0ZWKzhUcWo4Y2pTbUpXNlRHWDJZWVBzT09taHVuWXV5VUlxSHp4SEtwQWJWVm5EOXAvTzVOSnVIV1ZaQ2RXdTNyU0Vxcm1DN1FYWVBvdVFCQitmbjU2eXRkdz09S0/ZXBkSTM4N0U2SGd6czRWaGtzaGcxMXlLNGJKYUk1dGQzQnhmMkF4eWNNQmVoMDhFQzB2RzRSTi9janBnK3dlSkhUL0lCWUVIQ0gxTnA1aGU3Sjl4K2c9PQS2) [Excited and Worried: How Executives Feel About AI](e/UmdOcnQ3Qk5Mc29TcmVpVmJOTU13S1VHK2tsN0ZWKzhUcWo4Y2pTbUpXNlRHWDJZWVBzT09taHVuWXV5VUlxSHp4SEtwQWJWVm5EOXAvTzVOSnVIV1ZaQ2RXdTNyU0Vxcm1DN1FYWVBvdVFCQitmbjU2eXRkdz09S0/ZXBkSTM4N0U2SGd6czRWaGtzaGcxMXlLNGJKYUk1dGQzQnhmMkF4eWNNQmVoMDhFQzB2RzRSTi9janBnK3dlSkhUL0lCWUVIQ0gxTnA1aGU3Sjl4K2c9PQS2) infographic [Excited and Worried: How Executives Feel About AI]( Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders. [Check out the infographic. »]( [B2B Forum: Now On-Demand!]( MarketingProfs PRO member offer Earlier this month, over 2,500 of your marketing peers attended B2B Forum—either in Boston or online. Now all 45 recordings are available on-demand for easy viewing at your convenience! But not for long. Don't miss this chance to catch the leadership lessons and tactical tips that'll get your career in gear. PRO member on-demand access ends Dec 15. [Stream MPB2B now]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Crafting a Dynamic Go-to-Market Campaign Plan »]( [Five Ways Marketers Can Scale and Lead Remote Teams Effectively »]( [The Benefits of Using Plain Language in B2B Healthcare Content »]( [How Communications Pros Should 'Date' AI »]( [How Well Are CMOs and CFOs Collaborating? »]( [12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic] »]( News You Can Use Updates from around the industry People.ai Unveils SalesAI, the Only Generative AI Sales Solution With the Data Foundation to Supercharge Growth [PR Newswire]( O2 Web Unveils Commercetools Accelerator Built to Power Composable B2B Commerce [MarTech Series]( WooCommerce and Veem Partner to Extend B2B Payments to Merchants [Yahoo Finance]( Virgo PR Taps Emerging Market PR Veteran Kyle Porter as Executive Vice-President and Managing Director [PR Newswire](sb9/UmdOcnQ3Qk5Mc29TcmVpVmJOTU13S1VHK2tsN0ZWKzhUcWo4Y2pTbUpXNlRHWDJZWVBzT09taHVuWXV5VUlxSHp4SEtwQWJWVm5EOXAvTzVOSnVIV1ZaQ2RXdTNyU0Vxcm1DN1FYWVBvdVFCQitmbjU2eXRkdz09S0/) Convera Completes AWS Migration to Deliver Faster Payments Network and Enhance Customer Experience [Fintech Global](eXrPFa/UmdOcnQ3Qk5Mc29TcmVpVmJOTU13S1VHK2tsN0ZWKzhUcWo4Y2pTbUpXNlRHWDJZWVBzT09taHVuWXV5VUlxSHp4SEtwQWJWVm5EOXAvTzVOSnVIV1ZaQ2RXdTNyU0Vxcm1DN1FYWVBvdVFCQitmbjU2eXRkdz09S0/) B2B Digital Marketing Agency Leadarati Expands Offices to South Florida [PRWeb]( Upcoming Events OCT 19 [From Choice to Checkout: Insights for Winning the Buyer Journey]( 45-minute webinar | sponsored by Vericast OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.

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