Crafting your elevator pitch, the power of video testimonials, benefits and risks of strategic alliances, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt](YQ6q/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/) Friday, October 6, 2023 [Free today: B2B Forum Livestream Lite!]( Tune into the B2B Forum Livestream. B2B marketers from around the globe are tuning in to the free B2B Forum Livestream Lite. Don't miss today's informative sessions and inspirational keynote! And hey, if you want to bring a friend, that's alright with us. [Here's where to register now.]( 📋 Table of Contents 1. [How to Craft Your Brand's Elevator Pitch](ZKJP4xrgsRq/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) 2. [Automate Your Way to B2B Audience Targeting Using Programmatic ABM](8ZQ48/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/) sponsored 3. [Unleash the Power of Video Testimonials for B2B Growth](jVLS9~GqjhGz/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) 4. [Transform Your Omnichannel Marketing in Five Steps](wgSR2/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) sponsored guide 5. [Strategic Alliances: Benefits and Risks]( 6. [Make Your Customer Experience More Bearable]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Craft Your Brand's Elevator Pitch]( article [How to Craft Your Brand's Elevator Pitch]( To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on [how to craft one. »](jVLS9~Gqjhz/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( sponsored [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( Fully 72% of B2B marketers say that account-based marketing delivers a higher ROI than any other strategy. StackAdapt’s free, on-demand webinar will give you the play-by-play for building a programmatic ABM strategy that will supercharge your sales cycle! [Learn more here. »]( [Unleash the Power of Video Testimonials for B2B Growth](8SpL/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) video [Unleash the Power of Video Testimonials for B2B Growth]( "Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing. [Tune in! »]( [Transform Your Omnichannel Marketing in Five Steps](QZ~/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) sponsored guide [Transform Your Omnichannel Marketing in Five Steps]( When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. [Get the report now. »]( [Strategic Alliances: Benefits and Risks](VyCz/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) article [Strategic Alliances: Benefits and Risks](wgS2/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. [Here's what you need to know. »](Q~/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) [Make Your Customer Experience More Bearable]( MarketingProfs Working Webinar for PRO Members Two bears recently raided a donut van in Alaska and ate their fill. Wish your own content was such a draw? Check out B2B Content as Customer Experience, an easy way to make your relevant marketing content available to prospects and buyers. Available to MarketingProfs PRO members now! [Grab a coffee and enjoy](DmSr/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/M0ZURXRZVy9wS2Z3dXJkWkF5Z3lVWFVHVDR2VEd6YVU0OFVTMThjc1FWUU5HdjR4dEFHcy9SNURzNFAyaDhxNnpESDdIVWJmeWJWTG5najhndGgyeUE9PQS2) Profs Picks sponsored As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's [on-demand webinar](q4fw/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/) will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by [checking out the free webinar now](YQR/N3psZ1c2S1pZenBiaGdsT1UwbzRBbU1wOEJldk1INm5XZUVvcnpoWWtWVktkVGs3aC9lcWw4YW1ha2VMUHNuNVBOSjRLd3ZrQTBBRW11c1pscGtaSjFsMFJjT3g5R25RM2o1TUhiMmNnTjcyQ0luVUVyYzY2Zz09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! 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