A visualization of the B2B buying process, overlooked AI use cases, ways to justify marketing spend, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Tuesday, October 3, 2023 [The Easiest Way to Discover What's HOT in B2B]( Tune into the B2B Forum Livestream. The world's most actionable B2B marketing conference is LIVE this Thursday and Friday—and you can join online for free! We're talkin' mind-expanding keynotes. Tactical presentations. Session Q&As. Lunchtime funtime. It's B2B Forum—and you're invited to the party. [Claim your Livestream Lite pass here]( 📋 Table of Contents 1. [The B2B Buying Process Visualized]( 2. [Three Generative AI Tools and Tricks You May Not Have Considered](3pFe/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) sponsored article 3. [Are Businesses Creating AI Guidelines for Employees?]( 4. [Transform Your Omnichannel Marketing in Five Steps](jVLS9~DpEfGY/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) sponsored guide 5. [Five Effective Ways to Justify B2B Marketing Spend]( 6. [One of These Things Is Not Like the Others...]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [The B2B Buying Process Visualized]( article [The B2B Buying Process Visualized]( Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to [truly understand it. »]( [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( sponsored [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( Fully 72% of B2B marketers say that account-based marketing delivers a higher ROI than any other strategy. StackAdapt’s free, on-demand webinar will give you the play-by-play for building a programmatic ABM strategy that will supercharge your sales cycle! [Learn more here. »]( [Three Generative AI Tools and Tricks You May Not Have Considered]( sponsored article [Three Generative AI Tools and Tricks You May Not Have Considered](mN6Zhg/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI [you might have overlooked. »](jVLS9~DpEfY/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) [Are Businesses Creating AI Guidelines for Employees?](m/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) research [Are Businesses Creating AI Guidelines for Employees?]( Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research. [Check out the study findings. »]( [Transform Your Omnichannel Marketing in Five Steps](3pFge/NEhWRzVvSncxSVNlUllLN1dxaTRzYWF3SCttTHNxSkpLR0Y3YXdZbHNib20vQWg1VGFlelhEUDFZanBJOEV1dTE1dS9SNXlCWXZwdDVKY3RmbEpOQk5vT2JOV2VyaFJKN2NZZGxNU0gybG1HSzNsMk9hVCs4dz09S0/LzVqc25pSDgyL1l3dTBlOHJid3BrZ0xBN0l1QTlUbHNELzAvUEE2UW0vR084NFNEOU5kZE9ITkZHMVA0blgrem9SUjluNStrR05WWDZxZDRSVHRKbUE9PQS2) sponsored guide [Transform Your Omnichannel Marketing in Five Steps]( When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. [Get the report now. »]( [Five Effective Ways to Justify B2B Marketing Spend]( infographic [Five Effective Ways to Justify B2B Marketing Spend]( How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend. [Check out the infographic. »]( [One of These Things Is Not Like the Others...]( MarketingProfs Master Class for PRO members How does your brand stand out from the competition? By finding—and playing up—your unique market positioning. Find your brand's unique positioning today with Marketing Strategy: Finding a Sustainable, Differential Advantage, a MarketingProfs PRO-exclusive Master Class hosted by Allen Weiss. [Stand out]( Profs Picks sponsored As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's [on-demand webinar]( will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by [checking out the free webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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