Build an evergreen lead funnel, get started with YouTube influencer marketing, go from overwhelmed to AI-nspired, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with SaaS performance marketing agency [Directive](Pg8gTYL/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/) Tuesday, September 26, 2023 [Reason #4 to Attend B2B Forum]( Don't let your SEO slide. As tech advances and algorithms change, SEO is getting harder. Up your SEO game with insights from the best in the biz at B2B Forum. Code COUNTDOWN saves you 15% on in-person passes. [Keep up with SEO at B2B Forum]( 📋 Table of Contents 1. [How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide]( 2. [LinkedIn Conversation Ads That Actually Work]( sponsored 3. [Martech Replacement Trends for 2023]( 4. [Overwhelmed by AI? Start Here]( sponsored webinar 5. [How to Get Started With YouTube Influencer Marketing](jVLS9RYXYcGA/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/NithbVhJWFhUMEY0dEhiZFpYQ3BKdzVCWVp2dW94cGZLK2NnYm5VMy9MeSt0ZjJFTHhtNGVzUzZaYmtZczQ0TkJLY1pYYzhCT3o5aUNITU5sdnIvWGc9PQS2) 6. [Do You Have Your Free Livestream Lite Pass?]( MarketingProfs event 7. [What Makes for a Strong Subject Line?]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide]( article [How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide]( We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? [Check out the details. »]( [LinkedIn Conversation Ads That Actually Work]( sponsored [LinkedIn Conversation Ads That Actually Work]( LinkedIn conversation ads is one of the most underrated ad units in B2B. They're a powerful way to book sales meetings. If you're looking for your next revenue channel, [check out this step-by-step guide. »](7~BN_/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/) [Martech Replacement Trends for 2023]( research [Martech Replacement Trends for 2023]( Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023. [Check out the study findings. »]( [Overwhelmed by AI? Start Here](K/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/NithbVhJWFhUMEY0dEhiZFpYQ3BKdzVCWVp2dW94cGZLK2NnYm5VMy9MeSt0ZjJFTHhtNGVzUzZaYmtZczQ0TkJLY1pYYzhCT3o5aUNITU5sdnIvWGc9PQS2) sponsored webinar [Overwhelmed by AI? Start Here]( If you feel overwhelmed by AI and its implications, you're not alone. A stacked panel of industry experts will be sharing their experiences and challenges in deploying AI solutions in this FREE webinar. Get equipped with the knowledge and tools your organization needs [for AI success. »]( [How to Get Started With YouTube Influencer Marketing]( infographic [How to Get Started With YouTube Influencer Marketing]( Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform. [Check out the infographic. »]( [Do You Have Your Free Livestream Lite Pass?]( MarketingProfs event [Do You Have Your Free Livestream Lite Pass?]( Interested in new marketing ideas and methods but can't make your way to B2B Forum? Join us online with a FREE Livestream Lite pass! Get informed and inspired with two keynotes, eight info-dense presentations, and the creativity-expanding Dine & Doodle experience—all from the comfort of, well, wherever you happen to be on Oct 5-6. [Save my seat with Livestream Lite! »]( [What Makes for a Strong Subject Line?]( MarketingProfs Master Class for PRO members Email marketing maestro Jay Schwedelson recently revealed his subject line secrets to a small roundtable of PRO members. Didn't attend the roundtable? Try the next best thing—The Real Truth About Email Marketing, the 21-video Master Class hosted by Jay himself. [Get the truth about email marketing here]( Profs Picks sponsored The paid media landscape is always changing. Do you know which current paid platforms are setting your company up for faster, more cost-efficient growth? That knowledge can not only streamline your sales and marketing strategies but also optimize them for success. And to do that, you need data. Check out [The Verdict by Directive Consulting](z/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/), the comprehensive and always-updated collection of industrywide SaaS marketing metrics that will give you valuable insights into the top 2023 paid media platforms for SaaS: Google, LinkedIn, Facebook, Bing, and Capterra. You can dive into key metrics from each of those five major platforms and get strategies for how to use them to generate your greatest ROI. [Get the report now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Top Challenges Companies Face in ESG Reporting »]( [ChatGPT: Marketing Dream or Marketing Disaster »](wVwBbX/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/NithbVhJWFhUMEY0dEhiZFpYQ3BKdzVCWVp2dW94cGZLK2NnYm5VMy9MeSt0ZjJFTHhtNGVzUzZaYmtZczQ0TkJLY1pYYzhCT3o5aUNITU5sdnIvWGc9PQS2) [How to Harness the Power of SMS Marketing: A Guide to Best-Practices »]( [Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox »]( [B2B Content Promotion in 2023: Channel and Format Trends »]( News You Can Use Updates from around the industry Forethought Introduces Autoflows, Ushers in AI-First Customer Support [MarTech Series]( Ascend.io Debuts Industry-First SaaS Data Pipeline Automation Platform in Europe [PR Newswire](ZKJPXR7RtRe/MStVcWlUTlFiNEprL2RzQy9lbzhnQmh5Y2RkSjlGNGdyTFRtU3pXMm1Ba0FUZkJwQTVRdEF3NDE1K3dzSitpWnlwQXRaMlpjUFpNNFR2UTN4MGVjTzVCU29pcmk0U1I4VGl4NHE3UWNPektaemR0NHlKVjYxUT09S0/) MeetingPulse Launches Engagement-First Registration to Expand Attendee Management [PR Newswire]( Extendly Acquires SaaS Boltons [FinSMEs]( Develo and Sprinque Partner to Augment B2B Operations for Businesses [The Paypers]( Solutions by Text Appoints New Chief Product Officer to Bring Payments and Messaging Into New, Autonomous Era [PR Newswire]( Upcoming Events SEP 28 [From Overwhelmed to AI-nspired]( 60-minute webinar | sponsored by Drift OCT 5-6 [MarketingProfs B2B Forum]( Grow your career with a free Livestream Lite pass! 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