Agency value propositions, LinkedIn Ads tips, maintaining brand consistency, great SaaS landing pages, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with Salesforce, the world's #1 CRM [Salesforce]( Thursday, September 21, 2023 [Reason #6 to Attend B2B Forum]( One-on-one consulting opportunities. Sign up for personal, one-on-one consulting advice as part of your ticket price. Code COUNTDOWN saves you 15% on in-person passes. [Make it personal at MPB2B]( 📋 Table of Contents 1. [Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors]( 2. [Mastering Brand Consistency in the Age of AI: A Guide for Marketers]( sponsored article 3. [LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know]( 4. [Go From Overwhelmed to AI-nspired]( sponsored webinar 5. [Three Things Every Great SaaS Landing Page Does Right]( 6. [Join B2B Forum Online—For Free!]( MarketingProfs event 7. [Not Enough Resources? We Hear You.]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors]( article [Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors]( The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and [embrace a new version when necessary. »](pes0/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library](Fb/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/) sponsored [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library]( Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. [Start finding stats now! »](jVLS9R74msw/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/) [Mastering Brand Consistency in the Age of AI: A Guide for Marketers](LzeMj/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) sponsored article [Mastering Brand Consistency in the Age of AI: A Guide for Marketers]( Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help [ensure your brand's voice stays consistent. »]( [LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know]( podcast [LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know]( Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. [Read more and listen in. »]( [Go From Overwhelmed to AI-nspired]( sponsored webinar [Go From Overwhelmed to AI-nspired](pMLR/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric [future with AI. »]( [Three Things Every Great SaaS Landing Page Does Right]( infographic [Three Things Every Great SaaS Landing Page Does Right]( According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof. [Check out the infographic. »](ZKJPXE0pCR3/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) [Join B2B Forum Online—For Free!]( MarketingProfs event [Join B2B Forum Online—For Free!]( You don't have to travel to Boston to join B2B Forum! Stream inspirational keynotes and eight informative sessions covering email marketing, sales storytelling, AI, and more with a no-cost Livestream Lite pass. Register now! Did we mention it's free? [See my livestream options »]( [Not Enough Resources? We Hear You.](G/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) MarketingProfs Working Webinar for PRO Members Every marketer knows the pain of having to do more with less. That's why Nick Westergaard tackles this issue head on in Digital Brand Activation. What do attendees have to say? "Really good for stimulating thought on new ways to approach the age-old problem of not enough resources." [Discover Nick's secrets here.]( Profs Picks sponsored We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's [Stat Library](ZKJPXE0pC3/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/) was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! [Start searching now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](. September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are [AI Prompts]( with Marcus Nelson, [Email Marketing](jVLS9R74msGw/anFIV1FXT2RlQzJzVWNucEhTb0RYb0IzRlVxQWZNSGxvcDQ2enZxTmE0dkhmMXBnQm5iWGg2dGV5YVkwbXNqeHpDZ1pWNU1uMFk1NGtYdjJiN2pUV0RXNjZxU1ZQOFhkVFpGY2QybC9jQlpwKzN2ZHdrTEMwZz09S0/OFo0L3Y5L3cwbTVHZmI4M0VCN0RnZnF6elhWdlhvSGVBTmdoK0xrc2JLUHRRSXRXUDU1RkFMNGR3UHFab2w2OHcrVDM2NWRkSENOTFdzRGdSVXBBZnc9PQS2) with Jay Schwedelson, and [Content Marketing]( with Ashley Faus. The pluses of being PRO never end! Did You Miss Us? 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