Closing customer identity gaps, building trust with evidence-based content, email newsletter best-practices, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, September 8, 2023 [Reason #13 to Attend B2B Forum](/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) Talk birdy to me. Our mascot, JayBird, is flying to Boston en route to his winter residence. He's a hoot. He'll quack you up. And even more egg-citing, code COUNTDOWN saves you 15% on in-person passes! [Get 15% off—cheep cheep!]( 📋 Table of Contents 1. [How Marketers Can Use Identity Graphs to Understand Their Customers Better]( 2. [Email Marketing Myths Debunked](943Bk/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) sponsored webinar 3. [Build B2B Marketing Trust With Evidence-Based Content](L8jcmV/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) 4. [Does Marketing Leadership Value Team Training?](g/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) MarketingProfs report 5. [Email Newsletters: Nine New Best-Practices]( 6. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 7. [Sell Successfully by Segmenting]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How Marketers Can Use Identity Graphs to Understand Their Customers Better](ZKJPr4KWML/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) article [How Marketers Can Use Identity Graphs to Understand Their Customers Better]( As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph [can help. »]( [Email Marketing Myths Debunked]( sponsored webinar [Email Marketing Myths Debunked]( There are a lot of opinions about maximizing your email marketing results. Experts argue on both sides of every variable. After months of testing best-practices, Kelsey Yen and Matt Sailor will reveal in this webinar what actually works in B2B emails and how you can apply those ideas to [your own email campaigns. »]( [Build B2B Marketing Trust With Evidence-Based Content](2sEZ/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) video [Build B2B Marketing Trust With Evidence-Based Content]( Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence? [Tune in! »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »](SWK/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) [Email Newsletters: Nine New Best-Practices]( article from the archives [Email Newsletters: Nine New Best-Practices]( The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will [get your newsletter read. »]( [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [Sell Successfully by Segmenting]( MarketingProfs Master Class for PRO members Your total addressable market isn't a single, uniform group. Segmenting helps you break up your TAM so you can address their different needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Watch it on-demand now! [Segment to succeed](DYXsp9/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](. September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are [AI Prompts](2sZ/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) with Marcus Nelson, [Email Marketing]( with Jay Schwedelson, and [Content Marketing]( with Ashley Faus. The pluses of being PRO never end! Did You Miss Us? Recent MarketingProfs content [Tips for Setting Up Your First TikTok Ad Campaign [Infographic] »]( [The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!) »](L8jcV/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/cHgzcmZDd2d2dnZ3Vk5KOXIzUmYyNTUzd0dVK0dPYjN6ai9UYkpnN1I5SFcrZ283c2FnTUZNUHFMcHdqMEc2MTZWeERWd1ZmSm54b1BvY3YxelY0WHc9PQS2) [Business Video Benchmarks: Retention Rates by Length »]( [Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success »]( [New B2B Email Marketing Techniques That Work Right Now »]( [Five Steps to More Creative Marketing »]( News You Can Use Updates from around the industry HubSpot Unveils AI Additions and a Revamped Sales Hub [MarTech]( Demandbase Announces Expansive Multilanguage Intent Solution for B2B, Enabling Global Customers to Pinpoint In-Market Accounts Worldwide [MarTech Series]( CallRail Introduces Three New AI-Powered Capabilities at INBOUND [Yahoo Finance](jVLS9q~vpBGa/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/) Introducing Mobly, a New Mobile-First SaaS Application to Capture Qualified Leads and Get Them in CRM in Seconds [PR Newswire](Ymy6MYw/TWphcTlrQ3RCSit3S2VhWVFHYTZnOHJuY2s2dWhWMUxGQmNySm0rcmRXbHAzSDdPMnhETlcvbjdnZm1ZR01SdFNDWTlJaGFDcHdBVlZwaFBtWksweUNxZWhCYXVna01Eb2ZIbWl0WVRNRUg2a2N6QjkzNmNPZz09S0/) OSF Digital Launches AllAi, an AI-Powered Productivity Platform for Developer Support [PR Newswire]( Pentathlon Ventures Launches $55M Fund II to Invest in 25 B2B SaaS Startups [PR Newswire]( Upcoming Events SEP 14 [Email Marketing Myths Debunked]( 60-minute webinar | sponsored by Act-On SEP 15 [Demand Generation Friday Forum]( 3 sessions on demand gen | sponsored by Cvent SEP 19 [How B2B Brands Grow: The Science of Marketing Effectiveness]( 45-minute webinar with Ty Heath SEP 28 [From Overwhelmed to AI-nspired]( 60-minute webinar | sponsored by Drift OCT 4-6 [MarketingProfs B2B Forum]( Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities OCT 18 [AI for Digital Marketers]( An all-new, 9-week online event for marketers who want to improve their digital programs with the power of AI [MarketingProfs]( Comments? 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