Email marketing techniques, measuring SEO success, strengthening customer relationships, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, September 1, 2023 [Reason #17 to Attend B2B Forum]( Mini-workshops to create an action plan Sign up for hyper-focused "Roll Up Your Sleeves" sessions. Get an action plan. along with wrinkled sleeves. (Actually rolling up your sleeves is optional.) Code COUNTDOWN saves you 15% on in-person passes! [Roll up your sleeves at B2B Forum]( 📋 Table of Contents 1. [Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success]( 2. [New B2B Email Marketing Techniques That Work Right Now](-Wt7V/SXo5Q3piQ2NDVUFCTEtSYXl4Vm1PTnppdStBUlRtbHluMXNsWEUvN0JzMDRJYjlTczBua05QNHFLaCtvMjMrdHZxTGtqa0Vta1ZSR3R5eVBGSGNnUXFJQ3RJV2tiNDlLbUUwMUJGWVhyK3J6NWF2MFE1b2dvZz09S0/a2dpSERCUGJSR0VQNnI1aFhwNlNFckZlTHpJU1g4dlhsTVRwYVdUcyttUzRqVytnUHVwSkhQY2xoQ1Jpc2QyMXlhaTZHSGtUeGdPWm16NGNTYURQWFE9PQS2) 3. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 4. [Seven Simple Ways You Can Strengthen Customer Relationships]( 5. [Increase Your Email Results]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success]( article [Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success]( It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. [Try these metrics. »]( [New B2B Email Marketing Techniques That Work Right Now]( video [New B2B Email Marketing Techniques That Work Right Now]( Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing. [Tune in! »](v/SXo5Q3piQ2NDVUFCTEtSYXl4Vm1PTnppdStBUlRtbHluMXNsWEUvN0JzMDRJYjlTczBua05QNHFLaCtvMjMrdHZxTGtqa0Vta1ZSR3R5eVBGSGNnUXFJQ3RJV2tiNDlLbUUwMUJGWVhyK3J6NWF2MFE1b2dvZz09S0/a2dpSERCUGJSR0VQNnI1aFhwNlNFckZlTHpJU1g4dlhsTVRwYVdUcyttUzRqVytnUHVwSkhQY2xoQ1Jpc2QyMXlhaTZHSGtUeGdPWm16NGNTYURQWFE9PQS2) [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [Seven Simple Ways You Can Strengthen Customer Relationships]( article from the archives [Seven Simple Ways You Can Strengthen Customer Relationships]( A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and [how to get results. »]( [Increase Your Email Results]( MarketingProfs Master Class for PRO members Email metrics got you down? Refresh your email marketing plan with Jay Schwedelson's full range of tactics and techniques. You'll improve open rates, CTRs, and responses. It took Jay more than 14 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members! [Send better emails]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](ZKJPevWwS8/SXo5Q3piQ2NDVUFCTEtSYXl4Vm1PTnppdStBUlRtbHluMXNsWEUvN0JzMDRJYjlTczBua05QNHFLaCtvMjMrdHZxTGtqa0Vta1ZSR3R5eVBGSGNnUXFJQ3RJV2tiNDlLbUUwMUJGWVhyK3J6NWF2MFE1b2dvZz09S0/a2dpSERCUGJSR0VQNnI1aFhwNlNFckZlTHpJU1g4dlhsTVRwYVdUcyttUzRqVytnUHVwSkhQY2xoQ1Jpc2QyMXlhaTZHSGtUeGdPWm16NGNTYURQWFE9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](d/SXo5Q3piQ2NDVUFCTEtSYXl4Vm1PTnppdStBUlRtbHluMXNsWEUvN0JzMDRJYjlTczBua05QNHFLaCtvMjMrdHZxTGtqa0Vta1ZSR3R5eVBGSGNnUXFJQ3RJV2tiNDlLbUUwMUJGWVhyK3J6NWF2MFE1b2dvZz09S0/a2dpSERCUGJSR0VQNnI1aFhwNlNFckZlTHpJU1g4dlhsTVRwYVdUcyttUzRqVytnUHVwSkhQY2xoQ1Jpc2QyMXlhaTZHSGtUeGdPWm16NGNTYURQWFE9PQS2). Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the [2023 State of B2B Marketing Training Report](, available now! Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](qJW2/SXo5Q3piQ2NDVUFCTEtSYXl4Vm1PTnppdStBUlRtbHluMXNsWEUvN0JzMDRJYjlTczBua05QNHFLaCtvMjMrdHZxTGtqa0Vta1ZSR3R5eVBGSGNnUXFJQ3RJV2tiNDlLbUUwMUJGWVhyK3J6NWF2MFE1b2dvZz09S0/a2dpSERCUGJSR0VQNnI1aFhwNlNFckZlTHpJU1g4dlhsTVRwYVdUcyttUzRqVytnUHVwSkhQY2xoQ1Jpc2QyMXlhaTZHSGtUeGdPWm16NGNTYURQWFE9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. Did You Miss Us? 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