Revisiting the Challenger Sale, concerns about AI, passive-aggressive email phrases, creative automation, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, August 29, 2023 [Reason #20 to Attend B2B Forum]( Live, hands-on workshops! Attendee-favorite pre-conference workshops are back! Dig into marketing strategy, SEO, email marketing, GTM planning, and demand gen with an All-Access pass. Code COUNTDOWN saves you 15% on in-person passes! [Discover B2B Forum workshops]( 📋 Table of Contents 1. [What Nicolas Cage Can Teach Us About the Challenger Sale]( 2. [Upgrade Your Content and Creative Production With Automation]( sponsored webinar 3. [Marketers' Biggest Concerns About AI]( 4. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 5. [The Top 10 Passive-Aggressive Workplace Email Phrases](GRVpcYk/VVQyWnRxYnJoRmxTUC9QV3BIck9OaFBsUzExOVJuWWkzY2grZ0dYd3NvcEU4dnpLOXFycGsvY2J5RnpFTTBlTEc2dDdXZUdhVUZsYVZLLzRsRERVb1R5WmNJR0xyZWNvTVNiRXdtR2h6dm0wMmIyY1gyQ0hsdz09S0/bWRRY2JOelFMN0RpbUc5NmhpdnNHTzlkOUZYaml2Tk9QbmNaRmFEVmdKd0I1OE1SVys4M2tOSHlYWmRvMHUxRkplcVhjNE96NW9zeC9zTUxFMG1EalE9PQS2) 6. ["Your UA Property Has Stopped Processing Hits."](ZKJPeDAaB2/VVQyWnRxYnJoRmxTUC9QV3BIck9OaFBsUzExOVJuWWkzY2grZ0dYd3NvcEU4dnpLOXFycGsvY2J5RnpFTTBlTEc2dDdXZUdhVUZsYVZLLzRsRERVb1R5WmNJR0xyZWNvTVNiRXdtR2h6dm0wMmIyY1gyQ0hsdz09S0/bWRRY2JOelFMN0RpbUc5NmhpdnNHTzlkOUZYaml2Tk9QbmNaRmFEVmdKd0I1OE1SVys4M2tOSHlYWmRvMHUxRkplcVhjNE96NW9zeC9zTUxFMG1EalE9PQS2) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [What Nicolas Cage Can Teach Us About the Challenger Sale]( article [What Nicolas Cage Can Teach Us About the Challenger Sale]( Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you [do the Challenger Sale right. »]( [Upgrade Your Content and Creative Production With Automation](ZKJPeDAaBR2/VVQyWnRxYnJoRmxTUC9QV3BIck9OaFBsUzExOVJuWWkzY2grZ0dYd3NvcEU4dnpLOXFycGsvY2J5RnpFTTBlTEc2dDdXZUdhVUZsYVZLLzRsRERVb1R5WmNJR0xyZWNvTVNiRXdtR2h6dm0wMmIyY1gyQ0hsdz09S0/bWRRY2JOelFMN0RpbUc5NmhpdnNHTzlkOUZYaml2Tk9QbmNaRmFEVmdKd0I1OE1SVys4M2tOSHlYWmRvMHUxRkplcVhjNE96NW9zeC9zTUxFMG1EalE9PQS2) sponsored webinar [Upgrade Your Content and Creative Production With Automation]( Inefficient creative production workflows can undermine your business. Join us for this webinar to discover how to use content and creative automation to [improve your efficiency for years to come. »]( [Marketers' Biggest Concerns About AI]( research [Marketers' Biggest Concerns About AI]( Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research. [Check out the study findings. »]( [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [The Top 10 Passive-Aggressive Workplace Email Phrases]( infographic [The Top 10 Passive-Aggressive Workplace Email Phrases]( Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. [Check out the infographic. »]( ["Your UA Property Has Stopped Processing Hits."]( MarketingProfs Master Class for PRO members Welp, Google has officially killed off Universal Analytics. No sweat—with our Google Analytics 4 for Marketers Master Class, you can get up-to-speed with GA4 in a matter of hours. Check out the Master Class now! [Get moving with GA4]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](. Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the [2023 State of B2B Marketing Training Report](, available now! Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! 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