Pillar-based marketing, good vs. bad data management, popular podcasts in the US, driving event registration, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, August 24, 2023 Will You Kick Yourself Later? B2B Forum summer discount expires tomorrow! Well, friend, we've come to the end of our Summer Rate discount on B2B Forum tickets. When the clock strikes midnight tomorrow, prices shoot up to full rates. And some people will be kicking themselves for not getting in while the getting's good. Hope that's not you. Get your B2B Forum ticket now to take advantage of this Summer Rate discount! [Get the summer discount]( 📋 Table of Contents 1. [Marketing Has a Data Problem, and Here's What Can Fix It]( 2. [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar 3. [Unleashing the Power of Pillar-Based Marketing]( 4. [Does Marketing Leadership Value Team Training?]( MarketingProfs report 5. [The Top 50 Podcasts in the United States]( 6. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 7. [Know a Good Designer?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Marketing Has a Data Problem, and Here's What Can Fix It]( article [Marketing Has a Data Problem, and Here's What Can Fix It]( Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from [this article. »]( [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar [Keys to Driving Webinar & Digital Event Registration]( It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. [Gather the masses and drive pipeline! »]( [Unleashing the Power of Pillar-Based Marketing]( podcast [Unleashing the Power of Pillar-Based Marketing]( Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. [Read more and listen in. »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?](jVLS9_vWvtGx/KzNYUXlEWWZpYisrb2QwRWx5QStYcFFML2t1elFxR0Q5U0d0NU96bk8xcG9LLzdlMm94NldhV0o3L1ZGRTRWYlJSRTJDSWpld3RxWVIzL1EzY0xiSzhrd1YyNWYzL2hUS0VVUzVsdFF6YmZxa2FMOVN3ZUp2Zz09S0/bE1QNThhOWhLZnJQTDJNNVB4UndaRHZMTjZ5T1pUMUF3MTJ4Smc1NnhBbTRtN2hseUtRaGpTMGVKNHpzZVBnTzNraThWS0N5U0hNc2N2WGJjblZnSFE9PQS2) The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »]( [The Top 50 Podcasts in the United States](jVLS9_vWvtx/KzNYUXlEWWZpYisrb2QwRWx5QStYcFFML2t1elFxR0Q5U0d0NU96bk8xcG9LLzdlMm94NldhV0o3L1ZGRTRWYlJSRTJDSWpld3RxWVIzL1EzY0xiSzhrd1YyNWYzL2hUS0VVUzVsdFF6YmZxa2FMOVN3ZUp2Zz09S0/bE1QNThhOWhLZnJQTDJNNVB4UndaRHZMTjZ5T1pUMUF3MTJ4Smc1NnhBbTRtN2hseUtRaGpTMGVKNHpzZVBnTzNraThWS0N5U0hNc2N2WGJjblZnSFE9PQS2) infographic [The Top 50 Podcasts in the United States](a~hq/KzNYUXlEWWZpYisrb2QwRWx5QStYcFFML2t1elFxR0Q5U0d0NU96bk8xcG9LLzdlMm94NldhV0o3L1ZGRTRWYlJSRTJDSWpld3RxWVIzL1EzY0xiSzhrd1YyNWYzL2hUS0VVUzVsdFF6YmZxa2FMOVN3ZUp2Zz09S0/bE1QNThhOWhLZnJQTDJNNVB4UndaRHZMTjZ5T1pUMUF3MTJ4Smc1NnhBbTRtN2hseUtRaGpTMGVKNHpzZVBnTzNraThWS0N5U0hNc2N2WGJjblZnSFE9PQS2) Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research. [Check out the infographic. »]( [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [Know a Good Designer?]( MarketingProfs Master Class for PRO Members Your website makes your company's first impression. If it's not hitting the right notes, visitors won't stick around (sad trombone). As founder of Orbit Media Studios, Andy Crestodina has redesigned over 500 websites. He's discovered the SEO elements—big and small—that influence your audience and your site rankings. And he's sharing them in SEO for (Non-Techie) Marketers. Take notes—and then put your Web designer to work! [Get Andy's SEO secrets]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub]( where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for our special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. Did You Miss Us? 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