Connected CX, voice of customer for business growth, the surge of AI-generated imagery, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, August 23, 2023 B2B Forum: Save Up To $300 Summer rate extension ends Friday! B2B Forum brings your B2B marketing peers together for a few days of education, connection, and inspiration. And though the big event is still six weeks away, the already-extended Summer Rate discount ends this Friday at 11:59 PM ET. After that? Everything goes full price. Don't miss this chance to join your peers at B2B Forum, Oct. 4-6 in Boston. [Save up to $300 now]( 📋 Table of Contents 1. [How to Deliver (And Improve) the Connected Customer Experience]( 2. [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar 3. [How B2B Marketers Can Leverage Voice of Customer for Business Growth]( 4. [Does Marketing Leadership Value Team Training?]( MarketingProfs report 5. [15 Billion and Counting: The Surge of AI-Generated Images Online]( 6. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 7. [What Are They Thinking?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Deliver (And Improve) the Connected Customer Experience]( article [How to Deliver (And Improve) the Connected Customer Experience]( Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences [at every opportunity. »]( [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar [Keys to Driving Webinar & Digital Event Registration]( It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. [Gather the masses and drive pipeline! »]( [How B2B Marketers Can Leverage Voice of Customer for Business Growth](g-Hd/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/dzN5SGpBZEd5bjlLVHF2UHF5OWlZNXNBcE5FaGd1NUZlVzU2WlB3UmZXV2EvMW9kRE5xMjdLNm9sNUhWLzgzK1ExazBQajFXUlZJbk44UEYwOGlOQkE9PQS2) video [How B2B Marketers Can Leverage Voice of Customer for Business Growth]( Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from, and he drops some wisdom on customer journey maps. [Tune in! »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »]( [15 Billion and Counting: The Surge of AI-Generated Images Online]( research [15 Billion and Counting: The Surge of AI-Generated Images Online]( More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research. [Check out the study findings. »]( [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [What Are They Thinking?]( MarketingProfs Master Class for PRO members New prospects aren't (yet) aware of your solution. Do you have their journey mapped out to bring them to it? Create your own customer journey map with Jeannie Walters in Customer Journey Maps for Marketers: Understand and Exceed Expectations. This Master Class is available now for PRO members. [Exceed expectations](g-H-d/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/dzN5SGpBZEd5bjlLVHF2UHF5OWlZNXNBcE5FaGd1NUZlVzU2WlB3UmZXV2EvMW9kRE5xMjdLNm9sNUhWLzgzK1ExazBQajFXUlZJbk44UEYwOGlOQkE9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub]( where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for our special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! 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Recent MarketingProfs content [The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner »](ZKJPeajAfx/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/dzN5SGpBZEd5bjlLVHF2UHF5OWlZNXNBcE5FaGd1NUZlVzU2WlB3UmZXV2EvMW9kRE5xMjdLNm9sNUhWLzgzK1ExazBQajFXUlZJbk44UEYwOGlOQkE9PQS2) [A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast] »]( [The Three Pillars of Winning Communication—Value, Passion, and Connection »]( [A Five-Step Framework for ROI From Personalized Customer Experiences »]( [How Marketing AI and Automation Are Helping Small Businesses »]( [Nine Strategic Content Repurposing Tips »]( News You Can Use Updates from around the industry Plus Company Announces Acquisition of Martech Consulting Firm Munvo [GlobeNewswire](GpEVJYb/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/) Shirofune Integrates With Shopify [Martech Cube](2/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/) Snappy Kraken Unleashes AI to Turbocharge Advisors' Email Marketing Efforts [CMSWire]( Grip Security Raises $41M to Help Enterprises Manage Their SaaS Identity Risk [TechCrunch]( Writerly Launches E-Commerce Optimization Tool, Secures Funding [Martech Cube]( TreviPay Adds Support for B2B Cross-Currency Sales [Finextra]( Upcoming Events AUG 23 [Putting Your GTM Plan Together]( Session 4 of How to Build a Successful GTM Marketing Plan AUG 24 [Keys to Driving Webinar & Digital Event Registration](jVLS9_Vd0tGZ/SFB5K2kyVFdHaHB3T2dWa3Z5OWgvS3FoWlRBMnNmNklPQVArT1l3Wnd3MjlGWk51eUxFTy9sUDJmRzBjUlpPdmNjN0dzbmZZNEFoRnFWNWNLb1BEY1FFa01aaENyNzM1MUgvNkpzM3JpUzFpalFkSGs4a0c3dz09S0/) 60-minute webinar | sponsored by ON24 AUG 31 [Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production]( 45-minute webinar | sponsored by Celtra OCT 4-6 [MarketingProfs B2B Forum]( Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities [MarketingProfs]( Comments? 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