Tie media pitches to pop culture; how to be more customer-focused; 4 steps to stronger case studies; grow revenue with B2B buyer personas

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, August 18, 2023 Summer Rate Extended for B2B Forum You lucky procrastinator, you. Pumped for the inspirational and informative B2B Forum… but need a few more days before you buy? You're in luck. We're extending the Summer Rate for another week! Save up to $300 on your B2B Forum ticket when you buy before next Friday, Aug 25, at 11:59 PM ET. Groups of 3+ save even more! But hurry—after next Friday, everything goes full price. [Take advantage of summer rates]( 📋 Table of Contents 1. [How to Tie Media Pitches to Pop Culture]( 2. [Keys to Driving Webinar & Digital Event Registration](ZKJPA~39Q-/YUFjYmtyS0NoSFM4S3ZNTjZtOTRFUks3V0EyZFBCZDBpNUVYSUhFaFVoMm1oSHkySVgzV0treVpMaXZYb0J1ejhxRXczdk1BaTdVbklCcVF3dEx5UWpsMXJRNGdmaG1KRGg5SC9uaGYwQ0xFbDRPWUREZ2hxZz09S0/) sponsored webinar 3. [How to Be More Customer-Focused]( 4. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 5. [Four Steps to Stronger B2B Case Studies]( 6. [Does Marketing Leadership Value Team Training?](x/YUFjYmtyS0NoSFM4S3ZNTjZtOTRFUks3V0EyZFBCZDBpNUVYSUhFaFVoMm1oSHkySVgzV0treVpMaXZYb0J1ejhxRXczdk1BaTdVbklCcVF3dEx5UWpsMXJRNGdmaG1KRGg5SC9uaGYwQ0xFbDRPWUREZ2hxZz09S0/VXB0c2NuaTAwa0E5K3E5azdqNTgvaUd6ZjloNXVPTk84aVBhMTgxNEZOejJBQjRzajJXYWIxRHBxTmwwa1Jmd0l5eHpnTE55OTRlSVV6bWY5cTRQYUE9PQS2) MarketingProfs report 7. [From Personas to Pipeline]( MarketingProfs Working Webinar for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Tie Media Pitches to Pop Culture]( article [How to Tie Media Pitches to Pop Culture]( If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far [outside your client's wheelhouse. »]( [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar [Keys to Driving Webinar & Digital Event Registration]( It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. [Gather the masses and drive pipeline! »]( [How to Be More Customer-Focused]( article [How to Be More Customer-Focused]( In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, [why is being customer-focused so hard? »](0Wc2/YUFjYmtyS0NoSFM4S3ZNTjZtOTRFUks3V0EyZFBCZDBpNUVYSUhFaFVoMm1oSHkySVgzV0treVpMaXZYb0J1ejhxRXczdk1BaTdVbklCcVF3dEx5UWpsMXJRNGdmaG1KRGg5SC9uaGYwQ0xFbDRPWUREZ2hxZz09S0/VXB0c2NuaTAwa0E5K3E5azdqNTgvaUd6ZjloNXVPTk84aVBhMTgxNEZOejJBQjRzajJXYWIxRHBxTmwwa1Jmd0l5eHpnTE55OTRlSVV6bWY5cTRQYUE9PQS2) [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [Four Steps to Stronger B2B Case Studies]( video [Four Steps to Stronger B2B Case Studies]( In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. [Tune in! »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?](0WcD2/YUFjYmtyS0NoSFM4S3ZNTjZtOTRFUks3V0EyZFBCZDBpNUVYSUhFaFVoMm1oSHkySVgzV0treVpMaXZYb0J1ejhxRXczdk1BaTdVbklCcVF3dEx5UWpsMXJRNGdmaG1KRGg5SC9uaGYwQ0xFbDRPWUREZ2hxZz09S0/VXB0c2NuaTAwa0E5K3E5azdqNTgvaUd6ZjloNXVPTk84aVBhMTgxNEZOejJBQjRzajJXYWIxRHBxTmwwa1Jmd0l5eHpnTE55OTRlSVV6bWY5cTRQYUE9PQS2) The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »]( [From Personas to Pipeline]( MarketingProfs Working Webinar for PRO Members How do you ensure you've got the message-to-market match that fills your sales pipeline? With B2B buyer personas! Discover how to research, create, and use buyer personas in this Working Webinar series: Building and Using B2B Buyer Personas to Grow Revenue. Hosted by persona expert Ardath Albee. Available to PRO members now! [Pack that pipeline!]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub]( where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for our special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. 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