Fight against bot traffic; brand differentiation through CX; marketing messaging success; a social media success strategy

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, August 17, 2023 Last Chance to Save on B2B Forum Ticket prices increase tomorrow! B2B Forum is just seven weeks away. But the discounted summer rate ends tomorrow at midnight! Don't delay. Get your ticket now and save up to $300. Groups save even more! [Save $300 here]( 📋 Table of Contents 1. [The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner]( 2. [A 'Brand Differentiation Through Experience Innovation' Conversation]( 3. [Does Marketing Leadership Value Team Training?](xt4G/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) MarketingProfs report 4. [Four Questions to Ask to Ensure Marketing Messaging Success](p/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) 5. [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar 6. [Grow Where Your Customers Are]( MarketingProfs Working Webinar for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner]( article [The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner]( You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? [Working with the security team can help. »]( [A 'Brand Differentiation Through Experience Innovation' Conversation]( podcast [A 'Brand Differentiation Through Experience Innovation' Conversation]( As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. [Read more and listen in. »](KCW/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »](xSZr/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) [Four Questions to Ask to Ensure Marketing Messaging Success]( infographic [Four Questions to Ask to Ensure Marketing Messaging Success]( How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how. [Check out the infographic. »]( [Keys to Driving Webinar & Digital Event Registration](jVLS908GAJG/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/) sponsored webinar [Keys to Driving Webinar & Digital Event Registration]( It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. [Gather the masses and drive pipeline! »](VR_-SYk/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/) [Grow Where Your Customers Are](VR_-Sk/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) MarketingProfs Working Webinar for PRO members Social media—paid + organic, combined—ranks as the highest B2B lead gen tool among B2B marketers. Do you have a solid social strategy? Grow your audience and start a community conversation with Building Brand Trust Through Social Media, the PRO Working Webinar hosted by Zontee Hou. Start building trust now! [Improve your social strategy]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub](XCVb/MHUzc3R0ZW5Pa3V2ejc1OTNWbFVHVXhpM0w4Y3k3bzdJRWhvazd0dkY5dGdRMWl5WVNHSUJnM1NnMVpiUWt2SlIwaW5yS3A0dkErV0RzSWxCZTg4cENsNGxJcHg0a3NkN2JCMFR3Q0tDNWR6RDZZdzdRYjFhQT09S0/aDRPNE5Qaitxd0NURkN5MHFZRjFXR1paTWpIV1RMaHR0MTF5aUJITVUvbWhnRVBVeDFyQUErRjh5Y2trM0lHRStld0ZQZm56ckpzeE5CN29BM3czVmc9PQS2) where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for our special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! 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