Repurpose content strategically; AI prompt-writing face-off; in-person B2B events (study); your CRM can help your content; help Sales address objections

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, August 15, 2023 Today's the Day: Iron Chat(GPT)! Ann Handley and Chris Penn pit 3 contestants head-to-head! Today on Iron Chat(GPT): 3 contestants battle to cook up AI prompts according to instructions from Ann and Chris. Then you help judge. Whose prompts are best? Join us for this digital showdown, today at 12 noon ET. [Whose AI prompts will reign supreme?]( 📋 Table of Contents 1. [Nine Strategic Content Repurposing Tips](3JE3/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) 2. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!](VKywSR/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) 3. [The State of In-Person B2B Events in 2023]( 4. [Does Marketing Leadership Value Team Training?](/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) 5. [Four Key Benefits of Using a CRM for Content Marketing]( 6. [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar 7. [Tomorrow: How You Can Help Sales Address Objections]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Nine Strategic Content Repurposing Tips]( article [Nine Strategic Content Repurposing Tips]( The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with [these nine tips. »](ZKJPAZK-MX/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) [The Marketers You'd Like to Market To? They're Here at MarketingProfs!](qGCL9/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [The State of In-Person B2B Events in 2023]( research [The State of In-Person B2B Events in 2023]( Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. [Check out the study findings. »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »]( [Four Key Benefits of Using a CRM for Content Marketing]( infographic [Four Key Benefits of Using a CRM for Content Marketing]( This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver. [Check out the infographic. »](3J3/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) [Keys to Driving Webinar & Digital Event Registration]( sponsored webinar [Keys to Driving Webinar & Digital Event Registration](Ca7/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/) It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. [Gather the masses and drive pipeline! »]( [Tomorrow: How You Can Help Sales Address Objections]( MarketingProfs Working Webinar for PRO Members Your sales team is going to hear questions and objections from prospects. And the right Sales-supporting marketing content answers those objections so that Sales closes more deals. Pam Didner helps you uncover your audience's biggest objections—and the kind of marketing content that Sales has been waiting for. Tomorrow at 12 noon ET. [Enable Sales to close the deal!]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub]( where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for our special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2), providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](_/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. Did You Miss Us? Recent MarketingProfs content [Top 3 AI Tools for High-Quality Content Creation »]( [What AI Needs to Learn From Humans [Infographic] »](/Tjl1ZTc2aFUvTUQ4RmVqa2ZxU0xSeUdHWFltVjllVXJKTERMY3B4ckRRY3pPdFRpZCtJVVpHalE2ZzYzZTh6UnVHcVM3TGFZbnBIaUtIUkpsVFVLSzhLK0lFODIzL2dwY1NxRkMzT3lndUYwWExTTmh1Tm41dz09S0/QVFrS2NPVlZJb2JMcGE4YXcxNTM0RDVYWVc1NzZUR1hhTERHVXZ1UkNPcGhUemFGT0t0SGdtSXY3cUxndGI0cEpUT0xBSWdOM1NzK1ZqQStyODlhbFE9PQS2) [Brand + Demand: Taking B2B Marketing From Cost Center to Value Center »]( [Why Thought Leadership Content Fails »]( [How to Attract and Retain Top B2B Marketing Talent »]( [A Privacy-First World Won't Hurt Your Customer Relationships »]( Upcoming Events AUG 15 [Iron Chat(GPT)! Whose Prompts Will Reign Supreme?]( with Ann Handley and Christopher S. 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