Event marketing tips, brand-inspired growth, lead magnets, email that means business, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with video hosting and analytics company [Vidyard]( Friday, August 11, 2023 Don't Miss Iron Chat(GPT)! It's a head-to-head battle! Ann Handley and Christopher S. Penn have spilled their AI secrets. Now it's time to see who's been paying attention! Join us for Iron Chat(GPT). Three contestants will face off in a prompt-writing competition. Who will win the grand prize? And what makes a prompt "the best" anyhow? Join the fun as Ann and Chris judge the contest during Session 9 of AI for Content Creators, on Tuesday, Aug 15 at 12 noon ET. [Put those prompts to the test](zjD0TYZ/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) 📋 Table of Contents 1. [10 Essential Tips for Successful Event Marketing]( 2. [10 Ways to Create More Content in Less Time]( sponsored webinar 3. [Developing an Indispensable Brand-Inspired Growth Strategy]( 4. [Create Emails That Mean Business]( MarketingProfs Friday Forum 5. [How to Increase Leads: Effective Entry Points for Lead Magnet Signups]( 6. [What Energizes You?]( MarketingProfs special report 7. [Demand Gen Secrets](qc3/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [10 Essential Tips for Successful Event Marketing](EGc8m/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) article [10 Essential Tips for Successful Event Marketing]( In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for [making your event a success. »]( [B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!]( sponsored [B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!]( Andrei Vexler helped drive video success at two separate enterprises, and now he wants to share his secrets. Register for this special webinar to learn how to choose the right video platform, and how to use video to feed enduring growth for your B2B strategy. Don't wait—[claim your spot now! »]( [10 Ways to Create More Content in Less Time](qcm3/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) sponsored webinar [10 Ways to Create More Content in Less Time](zjD0T-Z/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) If your sales pipeline requires a constant supply of content, it can feel like you're always playing catch-up. But there are ways to speed up content creation. Join us for this webinar and get 10 actionable tips on how to create more content with fewer resources—[in less time. »](R/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) [Developing an Indispensable Brand-Inspired Growth Strategy]( [Developing an Indispensable Brand-Inspired Growth Strategy]( A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? [Tune in! »]( [Create Emails That Mean Business](v/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) MarketingProfs Friday Forum [Create Emails That Mean Business]( Whether you're announcing a new event, offering a promo code, sending a survey, or onboarding customers, email is still one of the most effective ways to reach an audience. Join us for three expert sessions on engagement, personalization, and growth in [email marketing. »]( [How to Increase Leads: Effective Entry Points for Lead Magnet Signups]( article [How to Increase Leads: Effective Entry Points for Lead Magnet Signups]( This article explores what entry points are and how to successfully use them to get people signed up and [into your database. »]( [What Energizes You?]( MarketingProfs special report [What Energizes You?]( A full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work, according to our recent survey. See what else B2B marketers have to say in the State of B2B Marketing Training report—available now! [Download the report here. »]( [Demand Gen Secrets]( MarketingProfs Master Class for PRO Members Actively engage your prospects and fill your sales pipeline with an automated demand gen program! From Attract to Sell to Nurture, Kenda Macdonald demystifies what's going on in the brain of your buyers so your program will meet their needs. Kenda hosts The Secret to My (Demand Gen) Success Master Class, available now! [Make them come to you]( Profs Picks sponsored One of the reasons video is such an effective marketing tool is because humans respond to your communication signals as well as what you're saying. Your body language, intonation, energy, eye line, movement, and more greatly influence how video viewers perceive you, how they process your message, and whether or not they decide to stick around for the call to action. In [How to Hook and Influence Your Viewers: Advanced Email Commuinication Techniques](ZKJPkvYgtz/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/), body language expert and bestselling author Mark Bowden shares techniques on how to take your video messages to the next level. Whether you're in marketing, sales, or you're just trying to be your best on camera, this video is for you. Becuase when you’re making videos, body language is worth a thousand words. [Watch the video on-demand now](. Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub](jVLS9WePjc8V/dUdlZ0oya21NYWplYnpWVlR1UXVvMDRsTks1cFRBTHhHcmFXRmNtNTB5bStuVjRmcFVyQWFxWW1kNU1RWVA5c0xYcXR0bms5QTlNekkrdFRvbUcyaXNPUE9kT1V1bW9FVllhR092OHVWSXprM0FwKzBYVE02Zz09S0/dS9QenJTUmR1TzhNUmZuSzJaZDk3cVd2U1pEVWxSdjcraG8wbytUalRLUXhkNGl3TDdFQXNZQmFBVjhqVWU5ZXpVTjZ2clpyVzE5QVJ3b0lNcWVTanc9PQS2) where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. 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