Webinars for lead gen, AI-powered conversations, marketing vs. branding, speedy content creation, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with video hosting and analytics company [Vidyard]( Thursday, August 10, 2023 Summer Rates Won't Last! Convince your boss to save on your B2B Forum pass We'd love to see you at B2B Forum. But ticket prices increase on Friday, Aug 18. Don't miss this opportunity to join us in Boston this October! Use the Convince Your Boss guide: Simply update the template letter and submit your request to get your pass before prices go up next week! [Convince your boss]( 📋 Table of Contents 1. [How to Build a B2B Lead Gen Webinar]( 2. [10 Ways to Create More Content in Less Time]( sponsored webinar 3. [Generative AI-Powered Conversations and the Conversation Automation Index]( 4. [Create Emails That Mean Business]( MarketingProfs Friday Forum 5. [The Differences Between Marketing and Branding]( 6. [What Energizes You?]( MarketingProfs special report 7. [Are Employees Secretly Using ChatGPT to Get Ahead?](/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) MarketingProfs PRO webinar Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Build a B2B Lead Gen Webinar]( article [How to Build a B2B Lead Gen Webinar]( Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to [increased B2B lead generation. »]( [B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!]( sponsored [B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!]( Andrei Vexler helped drive video success at two separate enterprises, and now he wants to share his secrets. Register for this special webinar to learn how to choose the right video platform, and how to use video to feed enduring growth for your B2B strategy. Don't wait— [claim your spot now! »]( [10 Ways to Create More Content in Less Time](zdexf-R/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) sponsored webinar [10 Ways to Create More Content in Less Time]( If your sales pipeline requires a constant supply of content, it can feel like you're always playing catch-up. But there are ways to speed up content creation. Join us for this webinar and get 10 actionable tips on how to create more content with fewer resources— [in less time. »](jVLS9WxbKM86/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) [Generative AI-Powered Conversations and the Conversation Automation Index]( podcast [Generative AI-Powered Conversations and the Conversation Automation Index]( Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more. [Read more and listen in. »]( [Create Emails That Mean Business]( MarketingProfs Friday Forum [Create Emails That Mean Business](/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) Whether you're announcing a new event, offering a promo code, sending a survey, or onboarding customers, email is still one of the most effective ways to reach an audience. Join us for three expert sessions on engagement, personalization, and growth in [email marketing. »]( [The Differences Between Marketing and Branding](ZKJPk2qmHRX/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) infographic [The Differences Between Marketing and Branding]( The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. [Check out the infographic. »]( [What Energizes You?]( MarketingProfs special report [What Energizes You?]( A full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work, according to our recent survey. See what else B2B marketers have to say in the State of B2B Marketing Training report—available now! [Download the report here. »]( [Are Employees Secretly Using ChatGPT to Get Ahead?](XMNW/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) MarketingProfs PRO webinar Generative AI tools are taking businesses by storm—but not all companies are ready. What's the balance between getting ahead and getting burned? Discover how to keep your business in the clear with AI, Content, and the Law: What Marketers Need to Know Right Now, hosted by Internet lawyer Ruth Carter. Available now! [How to use AI—legally]( Profs Picks sponsored One of the reasons video is such an effective marketing tool is because humans respond to your communication signals as well as what you're saying. Your body language, intonation, energy, eye line, movement, and more greatly influence how video viewers perceive you, how they process your message, and whether or not they decide to stick around for the call to action. In [How to Hook and Influence Your Viewers: Advanced Email Commuinication Techniques](ZKJPk2qmHX/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/), body language expert and bestselling author Mark Bowden shares techniques on how to take your video messages to the next level. Whether you're in marketing, sales, or you're just trying to be your best on camera, this video is for you. Becuase when you’re making videos, body language is worth a thousand words. [Watch the video on-demand now](. Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub](ZKJPk2qmH2X/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](_/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2). Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2). Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](zdexfR/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2)! Did You Miss Us? Recent MarketingProfs content [How to Attract and Retain Top B2B Marketing Talent »]( [A Privacy-First World Won't Hurt Your Customer Relationships »]( [Beyond Open Rate: Eight Metrics for More Effective Email Marketing »]( [The Anatomy of a Great Blog Post Introduction [Infographic] »]( [The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast] »]( [Which Types of Social Media Posts Get the Most Interactions? »]( News You Can Use Updates from around the industry Vibes Advances Its Mobile Engagement Platform With New AI-Powered Nexus Engine [Benzinga]( Datamotive Secures $3.8M Funding to Enable Seamless Business Continuity Across Clouds [PR Newswire]( Vendavo Collaborates With Oracle to Deliver Enhanced SaaS Rebate and Channel Incentive Capabilities [PR Newswire]( FlyTech's Meta Ads Strategy Surges in Popularity Amid Escalating Email Spam Issues for B2B Companies [CMSWire]( B2B Sourcing Platform Bidso Raises $1.5M From PeerCapital, Others [The Economic Times]( Integrate Welcomes BG Weiss as New Chief Revenue Officer to Bolster SaaS Division [PRWeb]( Tabit and Jifiti Team on Embedded Lending Proposition for Canadian B2B [Finextra]( Upcoming Events AUG 10 [10 Ways to Create More Content in Less Time]( 45-minute webinar | sponsored by Canto AUG 11 [Email Marketing Friday Forum](6/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) 3 sessions on customer experience | sponsored by Litmus AUG 15 [Iron Chat(GPT)! Whose Prompts Will Reign Supreme?]( with Ann Handley and Christopher S. Penn AUG 15 [Analytics Tomorrow: The End of the Ad Hoc Question]( 45-minute webinar with Jim Sterne AUG 16 [Enable Sales to Close the Deal](/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) Session 3 of How to Build a Successful GTM Marketing Plan AUG 22 [Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale]( 45-minute webinar | sponsored by Adobe AUG 24 [Keys to Driving Webinar & Digital Event Registration]( 60-minute webinar | sponsored by ON24 OCT 4-6 [MarketingProfs B2B Forum](V/NG1XZ3VDT3l0ZyswdlFIMm1CeDQvRmRsb01RbGx6WXpFTlFlRkljVEZ2ZVhGQ1ZwdzM2S2ZrWGs4d0hCdlI1Wis1cDh2RUdramVib3I2MGloYUNCN2dFZ2dCUFlZWC91UFJZWXBKREMwekpHMC9EMkNJU3M2Zz09S0/dzhURm5LdnA4VGU2RHYrejZNM0lRTVUrcUNpV3BmL21TeGpxT3BUb1dyQ25LRUVOaElhbXJVSXMxK1ZrbXNyTmQyVXdPSlRuSUNlUVJnTEkrVC9pWVE9PQS2) Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities [MarketingProfs]( Comments? 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