Attracting and retaining marketing talent, a new privacy-first world, automation for sales conversations, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, August 4, 2023 📋 Table of Contents 1. [How to Attract and Retain Top B2B Marketing Talent]( 2. [Elevate Your ABM With Comprehensive Case Studies]( sponsored 3. [A Privacy-First World Won't Hurt Your Customer Relationships]( 4. [Reconnect With Creativity]( MarketingProfs B2B Forum 5. [How to Use Marketing Automation to Create Contextual Sales Conversations]( 6. [Level-Up Your Customer Experience]( sponsored 7. ["I Know I Was Speeding, Officer. But…"]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Attract and Retain Top B2B Marketing Talent]( article [How to Attract and Retain Top B2B Marketing Talent](ZKJPkKDAHw/b1dEK2dITGZHME1NSjRLaHV3QVhUSndpRndwRklSbm1iMzFSMlkxMm1LQ2dUdDBDUGlORWd4ZDBoTzkxcDhjSFdRT2xyTHVvdjRjNlkxdEt5TzlSMzFUcDNjc2RkSm9qZGdIUGZjVU9MMjNTRHNFMHZFdjFOdz09S0/VUdzT28vdjg5SkV0clVQVnlmSmFVcjdDU3FxNHJUNGpFd2NKeGdPWnRqS3N1UWoxSlVFb3QzVjl3eW5GM3Q4N0tPa2pta2hwbFhrckdjL2NwZ1NrZnc9PQS2) The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help [attract and then retain B2B marketing talent. »]( [Elevate Your ABM With Comprehensive Case Studies]( sponsored [Elevate Your ABM With Comprehensive Case Studies](ZKJPkKDAHRw/b1dEK2dITGZHME1NSjRLaHV3QVhUSndpRndwRklSbm1iMzFSMlkxMm1LQ2dUdDBDUGlORWd4ZDBoTzkxcDhjSFdRT2xyTHVvdjRjNlkxdEt5TzlSMzFUcDNjc2RkSm9qZGdIUGZjVU9MMjNTRHNFMHZFdjFOdz09S0/) The ABMLA Excellence Awards highlight account-based marketing practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. The 2023 winners' stories and strategies have been compiled into a comprehensive guide full of insights and practical tips. [Get the guide now! »]( [A Privacy-First World Won't Hurt Your Customer Relationships]( [A Privacy-First World Won't Hurt Your Customer Relationships](4/b1dEK2dITGZHME1NSjRLaHV3QVhUSndpRndwRklSbm1iMzFSMlkxMm1LQ2dUdDBDUGlORWd4ZDBoTzkxcDhjSFdRT2xyTHVvdjRjNlkxdEt5TzlSMzFUcDNjc2RkSm9qZGdIUGZjVU9MMjNTRHNFMHZFdjFOdz09S0/VUdzT28vdjg5SkV0clVQVnlmSmFVcjdDU3FxNHJUNGpFd2NKeGdPWnRqS3N1UWoxSlVFb3QzVjl3eW5GM3Q4N0tPa2pta2hwbFhrckdjL2NwZ1NrZnc9PQS2) On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it? [Tune in! »]( MarketingProfs B2B Forum [Reconnect With Creativity]( Feeling uninspired? We're tapping into creativity at B2B Forum this October! Alongside 50+ info-packed sessions, there will be a Welcome Home party at the rooftop bar, morning fun with a photo walk and a fun run, B2B Bingo (for real!), a lunchtime Dine & Doodle session (no talent required), and a B2B Carnival sure to release your inner child. Don't miss out on shenanigans done right! [Explore the creativity at B2B Forum. »]( [How to Use Marketing Automation to Create Contextual Sales Conversations]( article [How to Use Marketing Automation to Create Contextual Sales Conversations](/b1dEK2dITGZHME1NSjRLaHV3QVhUSndpRndwRklSbm1iMzFSMlkxMm1LQ2dUdDBDUGlORWd4ZDBoTzkxcDhjSFdRT2xyTHVvdjRjNlkxdEt5TzlSMzFUcDNjc2RkSm9qZGdIUGZjVU9MMjNTRHNFMHZFdjFOdz09S0/VUdzT28vdjg5SkV0clVQVnlmSmFVcjdDU3FxNHJUNGpFd2NKeGdPWnRqS3N1UWoxSlVFb3QzVjl3eW5GM3Q4N0tPa2pta2hwbFhrckdjL2NwZ1NrZnc9PQS2) Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can [help you help Sales. »]( [Level-Up Your Customer Experience]( sponsored [Level-Up Your Customer Experience]( Ready to embark on an epic adventure and elevate your customer experience to legendary status? Harness the power of Bloomreach's brand new interactive use case library! It collects all of the most prevalent and difficult use cases into a vault of solutions for you to explore. [Get answers to your challenges now. »]( [Are marketers like you...]( [Are marketers like you...]( ...also the customers you market to? Guess where you can find them—in the hundreds of thousands? Yup: MarketingProfs! You're here... and so are they. Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( ["I Know I Was Speeding, Officer. But…"]( MarketingProfs Master Class for PRO members Everyone tells stories. Some people just do it better than others. Luckily, it's a skill that can be learned and improved and used to sell! Discover how to use stories that sell in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. The Master Class is available to PRO members now! [Tell stories, make sales]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub](zyRVQ-z/b1dEK2dITGZHME1NSjRLaHV3QVhUSndpRndwRklSbm1iMzFSMlkxMm1LQ2dUdDBDUGlORWd4ZDBoTzkxcDhjSFdRT2xyTHVvdjRjNlkxdEt5TzlSMzFUcDNjc2RkSm9qZGdIUGZjVU9MMjNTRHNFMHZFdjFOdz09S0/VUdzT28vdjg5SkV0clVQVnlmSmFVcjdDU3FxNHJUNGpFd2NKeGdPWnRqS3N1UWoxSlVFb3QzVjl3eW5GM3Q4N0tPa2pta2hwbFhrckdjL2NwZ1NrZnc9PQS2) where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's [How to Build a Successful GTM Marketing Plan](. Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! 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