Digital transformation vs. digital evolution, beyond email open rates, anatomy of a great blog post intro, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, August 3, 2023 📋 Table of Contents 1. [Beyond Open Rate: Eight Metrics for More Effective Email Marketing]( 2. [Elevate Your ABM With Comprehensive Case Studies]( sponsored 3. [The Shift From Digital Transformation to Digital Evolution]( 4. [Reconnect With Creativity]( MarketingProfs B2B Forum 5. [The Anatomy of a Great Blog Post Introduction](N/Z2Flb1ZDd2tWSEhJYW9Rb2JBcTh5TDJMRzlPeWtMK0IxblM1VTJqbUdPd1MyMUtuaUMxblJRNEtVWVV6Q2c1NTlzMzdZaHo4dmJrdHd3REhWVW94MTNQaXdSVWNXQXlqVTBwOVBIWlBwVmFTQXhiZjV3ZWl0QT09S0/bzlDS0EyN1hXN2wwRnMyTVBid0FDSElUdmtpRzN3YVBBZzF3cGFZTGFtV1ptUkI2ODY5WTJ4MDBrRDhPTHhFWGZoTkdPd1pKTWhYYko2NElNa0NDMGc9PQS2) 6. [Level-Up Your Customer Experience]( sponsored 7. [FB. IG. TT. And now… Threads.]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Beyond Open Rate: Eight Metrics for More Effective Email Marketing]( article [Beyond Open Rate: Eight Metrics for More Effective Email Marketing](wgtq/Z2Flb1ZDd2tWSEhJYW9Rb2JBcTh5TDJMRzlPeWtMK0IxblM1VTJqbUdPd1MyMUtuaUMxblJRNEtVWVV6Q2c1NTlzMzdZaHo4dmJrdHd3REhWVW94MTNQaXdSVWNXQXlqVTBwOVBIWlBwVmFTQXhiZjV3ZWl0QT09S0/bzlDS0EyN1hXN2wwRnMyTVBid0FDSElUdmtpRzN3YVBBZzF3cGFZTGFtV1ptUkI2ODY5WTJ4MDBrRDhPTHhFWGZoTkdPd1pKTWhYYko2NElNa0NDMGc9PQS2) Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to [these eight metrics instead. »](jVLS9WYW~SZ/Z2Flb1ZDd2tWSEhJYW9Rb2JBcTh5TDJMRzlPeWtMK0IxblM1VTJqbUdPd1MyMUtuaUMxblJRNEtVWVV6Q2c1NTlzMzdZaHo4dmJrdHd3REhWVW94MTNQaXdSVWNXQXlqVTBwOVBIWlBwVmFTQXhiZjV3ZWl0QT09S0/bzlDS0EyN1hXN2wwRnMyTVBid0FDSElUdmtpRzN3YVBBZzF3cGFZTGFtV1ptUkI2ODY5WTJ4MDBrRDhPTHhFWGZoTkdPd1pKTWhYYko2NElNa0NDMGc9PQS2) [Elevate Your ABM With Comprehensive Case Studies]( sponsored [Elevate Your ABM With Comprehensive Case Studies](ZKJPkRk4fRx/Z2Flb1ZDd2tWSEhJYW9Rb2JBcTh5TDJMRzlPeWtMK0IxblM1VTJqbUdPd1MyMUtuaUMxblJRNEtVWVV6Q2c1NTlzMzdZaHo4dmJrdHd3REhWVW94MTNQaXdSVWNXQXlqVTBwOVBIWlBwVmFTQXhiZjV3ZWl0QT09S0/) The ABMLA Excellence Awards highlight account-based marketing practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. The 2023 winners' stories and strategies have been compiled into a comprehensive guide full of insights and practical tips. [Get the guide now! »]( [The Shift From Digital Transformation to Digital Evolution]( podcast [The Shift From Digital Transformation to Digital Evolution]( Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task. [Read more and listen in. »]( MarketingProfs B2B Forum [Reconnect With Creativity]( Feeling uninspired? We're tapping into creativity at B2B Forum this October! Alongside 50+ info-packed sessions, there will be a Welcome Home party at the rooftop bar, morning fun with a photo walk and a fun run, B2B Bingo (for real!), a lunchtime Dine & Doodle session (no talent required), and a B2B Carnival sure to release your inner child. Don't miss out on shenanigans done right! [Explore the creativity at B2B Forum. »]( [The Anatomy of a Great Blog Post Introduction]( infographic [The Anatomy of a Great Blog Post Introduction]( This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out. [Check out the infographic. »]( [Level-Up Your Customer Experience]( sponsored [Level-Up Your Customer Experience]( Ready to embark on an epic adventure and elevate your customer experience to legendary status? Harness the power of Bloomreach's brand new interactive use case library! It collects all of the most prevalent and difficult use cases into a vault of solutions for you to explore. [Get answers to your challenges now. »]( [Are marketers like you...]( [Are marketers like you...]( ...also the customers you market to? Guess where you can find them—in the hundreds of thousands? Yup: MarketingProfs! You're here... and so are they. Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [FB. IG. TT. And now… Threads.]( MarketingProfs Working Webinar for PRO Members As if we need a new social media platform to keep up with. But with a solid action plan in place, your social posts don't have to suffer. Zontee Hou, head of strategy at Convince & Convert, hosts the four-part "Building Brand Trust Through Social Media" Working Webinar Series. 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