Managing online comments, building loyalty with content marketing, predicting your market's future, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with people-friendly form-builder [Typeform]( Tuesday, July 11, 2023 MPB2B Flash Sale! Save $200 Before Midnight on Friday Here's a blatent bribe to join 599 of your peers in Boston at B2B Forum: Save $200 on your in-person ticket when you buy before 11:59 PM ET on Friday, July 14. Teams of 3+ save even more! Use promo code FLASH to save! [Take the bribe]( 📋 Table of Contents 1. [How to Manage Online Comments—And Why You Need a Comment Strategy]( 2. [How AI Rewrote the Slogans of 50 Well-Known Brands]( 3. [Ensure a Great Customer Experience at Every Touchpoint]( MarketingProfs Friday Forum 4. [How Content Marketing Builds Brand Loyalty]( 5. [Predict Your Market's Future]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Manage Online Comments—And Why You Need a Comment Strategy](ZKJP-PajfL/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/) article [How to Manage Online Comments—And Why You Need a Comment Strategy](jVLS9g9VdQa/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/) Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them [powerful marketing tools. »]( [Five Proven Ways to Get More Leads From Your Forms](w~pEBYw/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/) sponsored [Five Proven Ways to Get More Leads From Your Forms]( The data scientists at Typeform analyzed 10,000 lead gen forms and found the most common characteristics of the top performers. To improve your lead numbers, [follow these simple tips and tricks. »]( [How AI Rewrote the Slogans of 50 Well-Known Brands]( research [How AI Rewrote the Slogans of 50 Well-Known Brands]( Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better. [Check out the study findings. »]( [Ensure a Great Customer Experience at Every Touchpoint]( MarketingProfs Friday Forum [Ensure a Great Customer Experience at Every Touchpoint](gH-g/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/) Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to [maximize your CX impact. »]( [How Content Marketing Builds Brand Loyalty](w~pEBw/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/) infographic [How Content Marketing Builds Brand Loyalty]( This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value. [Check out the infographic. »]( [Predict Your Market's Future]( MarketingProfs Master Class for PRO Members When you know how your market will change in the next 10 years, you can stay ahead of your competitors. But if you don't have a crystal ball handy, try the next best thing: "convergent thinking." Discover how it works in Allen Weiss' Marketing Strategy Master Class, Lesson Seven. [See the future]( Profs Picks sponsored Obtaining information from prospects is a value exchange: The more you give them, the more you get. [Typeform]( is a refreshingly different, people-friendly form-builder that helps 150,000+ businesses get more signups, more feedback, and more data. Equipped with striking visuals, a conversational flow, and powerful data-gathering capabilities, Typeform empowers brands to give more and get more with each form. Want to discover how to get more leads from your forms? [Check out Typeform today](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](KygSa~/R3VyRnZ6eFBaUy9VaWlmZ0c4STI3VWdTb1g0OGdIZDZYaWd1SmMxWkZ5NnNvSnllNk9VOGdvaExMbjVWVGwxR01GekFTSjlFYWswTHEyMUc3Z01TS09qbmNGVFBEdDdzeVBtOHVVK1hiMzhUNkFTaXBKd2RaQT09S0/VE9OdDZ5Znh1ZTRtUmNKeXhkbmxGd2JmYlh5NEx5cGpCaEgyMkFFdUMwWnMyR3E0V3g4RFFQcG5qTVNJeG03bHJCVkIyTjFRMU56VnNJbFlDSmF6MHc9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Is Your Marketing Mix Model Coming Up Short? 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