Lessons in crisis comms, nailing an advertising strategy, analyzing yourself for long-term advantage, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with leading CRM and marketing platform [Brevo]( Friday, June 23, 2023 Hotter Than Summer Temps! B2B Forum: only 3 days to save! The heat is on: In just three days, B2B Forum ticket prices will be raised by $200! Featuring 50+ insightful B2B marketing sessions, structured fun with peers, and off-hours shenanigans, B2B Forum is the ultimate event for marketers. Don't miss this chance to save. Grab your ticket now before prices rise with the temps on Tuesday! [Save $200 now]( 📋 Table of Contents 1. [Four Crisis Communications Lessons We Learned From 2022](3gBZg/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) 2. [Identifying the Best Advertising Strategy for Your Business]( Marketing Smarts Live Show 3. [Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition]( sponsored webinar 4. [For Long-Term Market Advantage, Analyze Yourself]( 5. [LAST DAYS to Save! Spring Sale Is Ending]( MarketingProfs B2B Forum 6. [Red Alert: Google to Retire Universal Analytics on July 1]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Four Crisis Communications Lessons We Learned From 2022](/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) article [Four Crisis Communications Lessons We Learned From 2022]( Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of [what and what not to do during a crisis. »](qrW~Jp/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) sponsored [Build Customer Relationships and Boost Revenue]( Want to expand your customer base and boost your revenue? Brevo, formerly known as Sendinblue, offers a comprehensive CRM suite tailor-made for businesses of all sizes to fully cultivate long-term customer relationships and expand in a fast-changing digital world. [Get your free Brevo account today. »]( [Identifying the Best Advertising Strategy for Your Business]( Marketing Smarts Live Show [Identifying the Best Advertising Strategy for Your Business]( Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today. [Tune in! »]( [Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition]( sponsored webinar [Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition]( Marketing automation drives your demand-generation engine. Join us to discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to [accelerate your business. »](/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) [For Long-Term Market Advantage, Analyze Yourself]( article [For Long-Term Market Advantage, Analyze Yourself]( Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to [ensure consistent success. »]( MarketingProfs B2B Forum [LAST DAYS to Save! Spring Sale Is Ending]( You only have FOUR more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. Fun, games, and shenanigans. Named the "best event for B2B marketers, hands down" by a 2022 attendee, B2B Forum is THE marketing event you do not want to miss. Get your ticket before Tuesday to [save on the B2B magic. »]( [Red Alert: Google to Retire Universal Analytics on July 1]( MarketingProfs Master Class for PRO Members Google is shutting down its web measurement tool Universal Analytics on July 1, pushing users to Google Analytics 4. Is your marketing team ready? Get up to speed on conversion goals and data reports with the Google Analytics 4 for Marketers Master Class, hosted by Christopher S. Penn. All 13 convenient video lessons are available now to PRO and PRO Teams members! [Prepare for GA4]( Profs Picks sponsored Growth depends on customers who gush about you. And to get them gushing, you have to spark connections that attract prospects and engage them, then continue to nurture those relationships. So naturally, you need Brevo in your marketer's toolbox. [Brevo](, formerly Sendinblue, is a CRM suite on a mission to support businesses navigating their digital presence to strengthen their customer relationships. It allows you to build automated customer experiences, email workflows, and landing pages that hook your prospects and reel them into your brand's message. Best of all, Brevo’s pricing structure is based on the number of emails you send, not the number of contacts you have! It's the perfect growth tool, and it works for marketers, SMBs, and sales teams looking to build with consolidated marketing and a CRM. [Check out Brevo now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. 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Recent MarketingProfs content [10 Video Marketing Stats You Need to Know [Infographic] »]( [How to Create an Awesome Brand Persona: A Step-by-Step Guide »]( [How B2B Marketers Feel About AI »](0qrM08/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) [Effective Writing Skills in Public Relations: Three Tips »]( [How to Know Whether TikTok Is Right for You or Your Business »]( [Hybrid Selling Is Here to Stay, But Is Your Team Trained for It? »]( News You Can Use Updates from around the industry Momentive Names Eric Johnson CEO and Announces Plans to Return to Iconic SurveyMonkey Brand [Business Wire]( AI Product Placement Firm Rembrand Sets Its Sights on Hollywood [Campaign US]( Rebrandly Expands Global Reach With New Executive Appointments [PR Newswire]( Amplemarket Launches 'Buying Intent Signals' to Find Prospects Involved in the Buying Process With Your Competitors [Benzinga]( Opporture Unveils Moder8, an Exclusive B2B Platform Redefining AI Model-Building [EIN News]( Sequel.io Releases the First AI Solution to Turn Live Events Into SEO-Optimized Content in Seconds [Benzinga]( Upcoming Events JUN 28 [AI for Content Creators | What Content Creators Need to Know About Generative AI](3gBg/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) Session 2 of our 9-week virtual event about how you can use AI to boost your productivity, your creativity, and your career JUN 29 [Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition]( 45-minute webinar | sponsored by Act-On JUL 14 [Customer Experience Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce AUG 11 [Email Marketing Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce [MarketingProfs](9/bEtQb21ZRDVCYjI3REVudWxmNkJmMjViUitvMmtjTlg4UWFiamkrUmVEVmx2djRSRmpVK3FUeGFYMGtHb3VwMzZ6RS9uYUxKUkhUTnRrN29PcDJ3UHhIYVRlTzlEblgzUWZGTXZmZXpzUkR3UmVETmNPSnpvZz09S0/) Comments? 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