Socially responsible marketing campaigns, community partnerships, reaching your audience along the buyer's journey, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with leading CRM and marketing platform [Brevo]( Thursday, June 22, 2023 Reignite Your Passion This October! B2B Forum prices increase on Tuesday. Great marketing requires an infusion of new ideas and experiences. Get plenty of both this October in Boston! Featuring inspirational sessions, eye-opening roundtable discussions, and off-hours shenanigans, B2B Forum is the place where B2B marketers feel at home. Ticket prices increase Tuesday—get yours now! [Boston or bust]( 📋 Table of Contents 1. [How to Create a Socially Responsible B2B Marketing Campaign]( 2. [You Can Validate E-Commerce ROI—Without Spending a Dime]( sponsored 3. [Building a Partner Community for B2B Marketing and Sales Success]( 4. [Six Proven Ways to Increase Marketing's Impact on Sales Results](2/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) sponsored webinar 5. [What People Need at Each Stage of the Buyer's Journey]( 6. [LAST DAYS to Save! Spring Sale Is Ending](jVLS9NjPefZ/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) MarketingProfs B2B Forum 7. [Marketing Math Made Easy!]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Create a Socially Responsible B2B Marketing Campaign]( article [How to Create a Socially Responsible B2B Marketing Campaign]( Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. [Here's how. »]( sponsored [Build Customer Relationships and Boost Revenue](T7q/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) Want to expand your customer base and boost your revenue? Brevo, formerly known as Sendinblue, offers a comprehensive CRM suite tailor-made for businesses of all sizes to fully cultivate long-term customer relationships and expand in a fast-changing digital world. [Get your free Brevo account today. »](kfa7/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) [You Can Validate E-Commerce ROI—Without Spending a Dime](Tq/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) sponsored [You Can Validate E-Commerce ROI—Without Spending a Dime]( E-commerce search solution Bloomreach can prove that it can increase your revenue from site search. And it can do that in as little as 24 hours. How? It uses your product and site data to set up a cloned version of your site so you can see Bloomreach in action with your real products—and get real results. [Get started—and prove ROI right now. »]( [Building a Partner Community for B2B Marketing and Sales Success]( podcast [Building a Partner Community for B2B Marketing and Sales Success]( Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community. [Read more and listen in. »]( [Six Proven Ways to Increase Marketing’s Impact on Sales Results](PfE/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) sponsored webinar [Six Proven Ways to Increase Marketing’s Impact on Sales Results]( For many marketers, campaign success still means generating as many leads as possible. But that makes it impossible to deliver a predictable pipeline. In this webinar, discover tips and best-practices for engaging audiences across top channels, identifying buying intent signals, and using actionable data to help sales teams [follow up and follow through. »](kfm7/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/) [What People Need at Each Stage of the Buyer's Journey]( infographic [What People Need at Each Stage of the Buyer's Journey]( This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs. [Check out the infographic. »]( MarketingProfs B2B Forum [LAST DAYS to Save! Spring Sale Is Ending]( You only have SIX more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. 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And to get them gushing, you have to spark connections that attract prospects and engage them, then continue to nurture those relationships. So naturally, you need Brevo in your marketer's toolbox. [Brevo](q0DjTYb/bTd0MkhTWi8wYmtRaTBab0I4UjZlbDVWY3ljc3g3dkZDMXlpeFp3U0h1eTVRNDZjVW5zd2NFNGJNbWNlNHplWHE0RXVFTzJwT3ZQeTY4dm0xQlNYa3E3YVM3NzVtR2RxNklaanZsOC8zWTNaMTF2R01DWkwzQT09S0/), formerly Sendinblue, is a CRM suite on a mission to support businesses navigating their digital presence to strengthen their customer relationships. It allows you to build automated customer experiences, email workflows, and landing pages that hook your prospects and reel them into your brand's message. Best of all, Brevo’s pricing structure is based on the number of emails you send, not the number of contacts you have! It's the perfect growth tool, and it works for marketers, SMBs, and sales teams looking to build with consolidated marketing and a CRM. [Check out Brevo now](. 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