AI tools and creativity, B2B influencer marketing, increased e-commerce ROI, ad revenue forecasts, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with leading CRM and marketing platform [Brevo]( Wednesday, June 21, 2023 On Your Mark... Get Set... Countdown is on for B2B Forum price increase! Rev up your career this October at B2B Forum! And as a speedy marketer, you're not the type to wait around. So get racing—all B2B Forum ticket prices increase by $200 on Tuesday! [Race into savings]( 📋 Table of Contents 1. [ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?]( 2. [You Can Validate E-Commerce ROI—Without Spending a Dime]( sponsored 3. [B2B Influencer Marketing: The Good, the Bad, and the Ugly](cbk/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) Marketing Smarts Live Show 4. [Six Proven Ways to Increase Marketing's Impact on Sales Results](ck/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) sponsored webinar 5. [YouTube's Rebound: Ad Revenue Forecasts for 2023-24](ZKJPV9dXQ2R/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) 6. [LAST DAYS to Save! Spring Sale Is Ending](P9sD/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) MarketingProfs B2B Forum 7. [Shape Your B2B Story]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?]( article [ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?]( Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about [whether human creativity is at stake. »]( sponsored [Build Customer Relationships and Boost Revenue]( Want to expand your customer base and boost your revenue? Brevo, formerly known as Sendinblue, offers a comprehensive CRM suite tailor-made for businesses of all sizes to fully cultivate long-term customer relationships and expand in a fast-changing digital world. [Get your free Brevo account today. »]( [You Can Validate E-Commerce ROI—Without Spending a Dime]( sponsored [You Can Validate E-Commerce ROI—Without Spending a Dime]( E-commerce search solution Bloomreach can prove that it can increase your revenue from site search. And it can do that in as little as 24 hours. How? It uses your product and site data to set up a cloned version of your site so you can see Bloomreach in action with your real products—and get real results. [Get started—and prove ROI right now. »]( [B2B Influencer Marketing: The Good, the Bad, and the Ugly]( Marketing Smarts Live Show [B2B Influencer Marketing: The Good, the Bad, and the Ugly]( "Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit. [Tune in! »]( [Six Proven Ways to Increase Marketing’s Impact on Sales Results](ZKJPV9dXQR/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) sponsored webinar [Six Proven Ways to Increase Marketing’s Impact on Sales Results]( For many marketers, campaign success still means generating as many leads as possible. But that makes it impossible to deliver a predictable pipeline. In this webinar, discover tips and best-practices for engaging audiences across top channels, identifying buying intent signals, and using actionable data to help sales teams [follow up and follow through. »]( [YouTube's Rebound: Ad Revenue Forecasts for 2023-24]( research [YouTube's Rebound: Ad Revenue Forecasts for 2023-24]( YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts. [Check out the study findings. »]( MarketingProfs B2B Forum [LAST DAYS to Save! Spring Sale Is Ending]( You only have SIX more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. Fun, games, and shenanigans. Named the "best event for B2B marketers, hands down" by a 2022 attendee, B2B Forum is THE marketing event you do not want to miss. Get your ticket before next Tuesday to [save on the B2B magic. »]( [Shape Your B2B Story]( MarketingProfs Master Class for PRO members Stories help build brands that stand out. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to share and shape your brand's story into a memorable message. Watch all nine lessons of the Master Class at your own pace. Streaming now for PRO members! [Build a standout brand]( Profs Picks sponsored Growth depends on customers who gush about you. And to get them gushing, you have to spark connections that attract prospects and engage them, then continue to nurture those relationships. So naturally, you need Brevo in your marketer's toolbox. [Brevo](, formerly Sendinblue, is a CRM suite on a mission to support businesses navigating their digital presence to strengthen their customer relationships. It allows you to build automated customer experiences, email workflows, and landing pages that hook your prospects and reel them into your brand's message. Best of all, Brevo’s pricing structure is based on the number of emails you send, not the number of contacts you have! It's the perfect growth tool, and it works for marketers, SMBs, and sales teams looking to build with consolidated marketing and a CRM. [Check out Brevo now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](-3mF_/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/). Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Five Google Display Network Best-Practices [Infographic] »](jVLS9N-ARc8r/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) [Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast] »]( [How B2B Marketers Use Organic Social Media Strategy for Success »]( [The Future of Content Marketing: Five Predictions »](/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) [B2B Leaders Survey: Marketing Trends for 2023 »]( [The Average Tenure of CMOs at Big Companies »]( News You Can Use Updates from around the industry Acquia Enhances Digital Experience Platform to Power Omnichannel Customer Journeys [Business Wire]( Postal Launches Distributor Program to Provide Best-in-Class Automation for Shared Clients [PR Newswire]( RollWorks Named Leader Across Multiple Categories in G2 Report [Martech Cube]( RedCloud Is Using Generative AI to Unlock the Future of B2B Commerce in Emerging Markets [PR Newswire]( Crevand Revolutionizes SEO With Groundbreaking Data-Driven Solutions [Benzinga](P9sRD/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) Upcoming Events JUN 21 [AI for Content Creators](qA-PSx/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers JUN 22 [6 Proven Ways to Increase Marketing's Impact on Sales Results]( 60-minute webinar | sponsored by ON24 JUN 29 [Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition]( 45-minute webinar | sponsored by Act-On JUL 14 [Customer Experience Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce [MarketingProfs](-3mF8_/SUlla1ZpMzJ4NzM5M3RiUEJibzhOU0dnYVc3SFpFODh5dGJkbUNHbDJNUHdyWVo3bytxanF2czJsMDdjRHlmZllzZi9XRE1Ta1ppY2p2WSttek5wOTUxSzdKM0cvaXAvSlpqdWFhM25MSFpRS2JMMGVhWWREUT09S0/) Comments? 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