Creating an awesome brand persona, increasing your sales impact, marketers' feelings about AI, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with leading CRM and marketing platform [Brevo]( Tuesday, June 20, 2023 TOMORROW: Crafting Your Own ChatGPT Prompts Want better AI output? Start with better inputs. Whether you're excited for generative AI like ChatGPT, a bit nervous, or somewhere in between, the more you know about AI tools, the more you'll be prepared for the future. Start getting great output with tomorrow's FREE webinar, The Art of Crafting Prompts. Brand storyteller Marcus Nelson shares his effective prompts and reveals what it takes to craft your own. Tomorow, June 21 at 12 noon ET. [Register for free AI training]( 📋 Table of Contents 1. [How to Create an Awesome Brand Persona: A Step-by-Step Guide]( 2. [How B2B Marketers Feel About AI]( 3. [Six Proven Ways to Increase Marketing’s Impact on Sales Results]( sponsored webinar 4. [10 Video Marketing Stats You Need to Know](TVA/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) 5. [LAST DAYS to Save! Spring Sale Is Ending]( MarketingProfs B2B Forum 6. [Customer Journey Maps: Do You Have the Right Data?](ZKJPVZE8Fb/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Create an Awesome Brand Persona: A Step-by-Step Guide]( article [How to Create an Awesome Brand Persona: A Step-by-Step Guide]( Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a [few easy steps. »](ersy/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) sponsored [Build Customer Relationships and Boost Revenue](kTLz/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) Want to expand your customer base and boost your revenue? Brevo, formerly known as Sendinblue, offers a comprehensive CRM suite tailor-made for businesses of all sizes to fully cultivate long-term customer relationships and expand in a fast-changing digital world. [Get your free Brevo account today. »](2cA/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) [How B2B Marketers Feel About AI]( research [How B2B Marketers Feel About AI](ersLy/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research. [Check out the study findings. »]( [Six Proven Ways to Increase Marketing’s Impact on Sales Results]( sponsored webinar [Six Proven Ways to Increase Marketing’s Impact on Sales Results](2cLA/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) For many marketers, campaign success still means generating as many leads as possible. But that makes it impossible to deliver a predictable pipeline. In this webinar, discover tips and best-practices for engaging audiences across top channels, identifying buying intent signals, and using actionable data to help sales teams [follow up and follow through. »]( [10 Video Marketing Stats You Need to Know]( infographic [10 Video Marketing Stats You Need to Know]( This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers. [Check out the infographic. »]( MarketingProfs B2B Forum [LAST DAYS to Save! Spring Sale Is Ending]( You only have SIX more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. Fun, games, and shenanigans. Named the "best event for B2B marketers, hands down" by a 2022 attendee, B2B Forum is THE marketing event you do not want to miss. Get your ticket before next Tuesday to [save on the B2B magic. »]( [Customer Journey Maps: Do You Have the Right Data?]( MarketingProfs Master Class for PRO members Your customer journey map is only as good as the data you base it on. Is your map based on the right data? Discover what data matters in Lesson 3 of Customer Journey Maps for Marketers: Understand and Exceed Expectations, a PRO Master Class hosted by CCXP Jeannie Walters. [Watch "Get The Right Data" now](qK39QYy/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) Profs Picks sponsored Growth depends on customers who gush about you. And to get them gushing, you have to spark connections that attract prospects and engage them, then continue to nurture those relationships. So naturally, you need Brevo in your marketer's toolbox. [Brevo](, formerly Sendinblue, is a CRM suite on a mission to support businesses navigating their digital presence to strengthen their customer relationships. It allows you to build automated customer experiences, email workflows, and landing pages that hook your prospects and reel them into your brand's message. Best of all, Brevo’s pricing structure is based on the number of emails you send, not the number of contacts you have! It's the perfect growth tool, and it works for marketers, SMBs, and sales teams looking to build with consolidated marketing and a CRM. [Check out Brevo now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [The Future of Content Marketing: Five Predictions »](zZgQA/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) [B2B Leaders Survey: Marketing Trends for 2023 »]( [The Average Tenure of CMOs at Big Companies »]( [Data Cleansing 101: What Marketers Need to Know [Infographic] »]( [Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them »]( [A Marketer's Guide to YouTube for Business »]( Upcoming Events JUN 20 [Expert Email Marketing Tips That Are Working NOW!]( 45-minute webinar | sponsored by Airmeet JUN 21 [AI for Content Creators](qK39Qy/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers JUN 22 [6 Proven Ways to Increase Marketing's Impact on Sales Results]( 60-minute webinar | sponsored by ON24 JUN 29 [Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition](zZgQ8A/U0w1NWE3K2VPZnc4Mko1SDcwRkFUQUJ5WjZadEIvWndqOWxXbzBNYXJraEVpSXVNSkdDQmFlQUtvS01BOUw2bVh3UXllTzJaaFhLS2NKd2ljTnhMYVpaQStZejFKUHdhUll4L3VvN0VDeXB6bm9PVzhPQTQ0UT09S0/) 45-minute webinar | sponsored by Act-On JUL 14 [Customer Experience Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce [MarketingProfs]( Comments? 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