Events and first-party data, YouTube for business, a quick guide to customer benefits, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt]( Friday, June 9, 2023 📋 Table of Contents 1. [Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence]( 2. [You Ask, MarketingProfs Answers]( AI-powered Q&A tool 3. [A Marketer's Guide to YouTube for Business]( Marketing Smarts Live Show 4. [Select, Set Up, and Deploy an Optimal Marketing Strategy]( MarketingProfs Friday Forum 5. [Customer Benefits: A Brief Introduction to Why Customers Buy Your Products]( 6. [Summer Is on Its Way](6JNr/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) MarketingProfs B2B Forum 7. [Not Ready for GA4?](/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence]( article [Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence]( You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? [From events. »](qxg-hj/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) sponsored [Report: Discover the Power of Multichannel Advertising]( StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. [Download the report now! »](qxg-hYj/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) [You Ask, MarketingProfs Answers]( AI-powered Q&A tool [You Ask, MarketingProfs Answers](ZKJPVmRdJR6/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) Got a marketing question? Try our new AI-powered assistant, Ask Jay! Trained on 20+ years of MarketingProfs resources, articles, transcripts, and more, Ask Jay gives you B2B-marketing-focused answers to your burning questions. [Try Ask Jay now! »]( [A Marketer's Guide to YouTube for Business]( Marketing Smarts Live Show [A Marketer's Guide to YouTube for Business]( YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick [shares in this episode. »]( [Select, Set Up, and Deploy an Optimal Marketing Strategy]( MarketingProfs Friday Forum [Select, Set Up, and Deploy an Optimal Marketing Strategy]( Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. [Walk away with strategic wisdom! »]( [Customer Benefits: A Brief Introduction to Why Customers Buy Your Products]( article [Customer Benefits: A Brief Introduction to Why Customers Buy Your Products]( When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in [your marketing efforts. »]( MarketingProfs B2B Forum [Summer Is on Its Way]( Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! [Get your ticket now. »]( [Not Ready for GA4?]( MarketingProfs Master Class for PRO Members Are you being forced into Google Analytics 4 in July... but you're still not sure how to use it? We got you. Get comfortable with setting conversion goals, creating monetization reports, and making data-based decisions with Christopher S. Penn in the Google Analytics 4 for Marketers Master Class. Watch all 13 convenient video lessons on-demand. [Get the GA4 goods](/RnMwd2lUY2Rnb1ZvVjdsdWZId3JuOTA2WHNZVkJUTitOS3hsekx2engrSHFxQnRVV0hncGkyMWtqVjdZNmhPRDZlUjd2TFhGQ2VkVFR0NXZWMjFoWURiY256Ti8vQmFYVTVXcGNWc1VlZGZBZjdaVzRkSEIwdz09S0/) Profs Picks sponsored The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free [Digital Out-of-Home Channel (DOOH) Certification]( course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! [Check out the course now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! 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