B2B content that sells, customer-centricity, essential on-page SEO elements, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt](SGj/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) Thursday, June 8, 2023 📋 Table of Contents 1. [Why Content, Not Customer Service, Is the Heart of Customer-Centricity]( 2. [Distributed Marketing: How to Avoid Chaotic Processes]( sponsored webinar 3. [B2B Marketers and Creating Content That Sells](HA4/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) 4. [Select, Set Up, and Deploy an Optimal Marketing Strategy](H4/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) MarketingProfs Friday Forum 5. [Eight Essential On-Page SEO Elements to Focus On](dyAQ0r/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) 6. [Summer Is on Its Way]( MarketingProfs B2B Forum 7. [Social is Growing. Grow With It.]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Why Content, Not Customer Service, Is the Heart of Customer-Centricity]( article [Why Content, Not Customer Service, Is the Heart of Customer-Centricity](S2/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on [what your customers want. »]( sponsored [Report: Discover the Power of Multichannel Advertising]( StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. [Download the report now! »](HR4/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) [Distributed Marketing: How to Avoid Chaotic Processes]( sponsored webinar [Distributed Marketing: How to Avoid Chaotic Processes](t~G/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Learn how to [make distributed marketing work. »]( [B2B Marketers and Creating Content That Sells](Rtz/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) podcast [B2B Marketers and Creating Content That Sells]( Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't want, why descriptive product content isn't useless, how to address price increases, and more. [Read more and listen in. »]( [Select, Set Up, and Deploy an Optimal Marketing Strategy]( MarketingProfs Friday Forum [Select, Set Up, and Deploy an Optimal Marketing Strategy]( Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. [Walk away with strategic wisdom! »]( [Eight Essential On-Page SEO Elements to Focus On]( infographic [Eight Essential On-Page SEO Elements to Focus On](ZKJPVG_xFA/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings. [Check out the infographic. »](Sj/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) MarketingProfs B2B Forum [Summer Is on Its Way]( Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! [Get your ticket now. »](ZKJPVG_xFRA/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) [Social is Growing. Grow With It.]( MarketingProfs Working Webinar for PRO Members Social media—paid and organic combined—ranks as the highest B2B lead gen tools among 900+ B2B marketers. Don't you think it's time to see what social media marketing can offer you? Gain followers and start a community conversation in just four weeks with Building Brand Trust Through Social Media, the PRO Working Webinar hosted by Zontee Hou. Get started now! [Build brand trust on social]( Profs Picks sponsored The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free [Digital Out-of-Home Channel (DOOH) Certification](H4/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! [Check out the course now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](q4N_MYd/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/SU11VXhwL3g2WURlZGtVMFBTd0pSWjdkK29xVk9aR01hK0dDblAyQlBTVEdHOXVjdERZQUM2TThMeHUyaW5RQTNJL2pRNCt1NFVsY2hnZWRNcHNQb3c9PQS2), providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](FV0/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/SU11VXhwL3g2WURlZGtVMFBTd0pSWjdkK29xVk9aR01hK0dDblAyQlBTVEdHOXVjdERZQUM2TThMeHUyaW5RQTNJL2pRNCt1NFVsY2hnZWRNcHNQb3c9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [How to Authentically Brand Yourself in a Digital World »]( [Top 3 Use Cases for Data Clean Rooms »](tG/WXJpSzB4TVl1b1ZTUmMybm9iM2xYQlFTdFNQZjYyL1JITEp1S21LbWJUY1doaDF0Y3o3MkpXQXQxK1pLNklKYnh2bEdlL3R4c1kyK3hIUjZIQWhrcGdlcGFvcUoxUExYdTVYdXBmaUZhZkRZQm1sVzdvaEdnUT09S0/) [ChatGPT: Marketing Dream or Marketing Disaster? 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