Competitive messaging, measuring thought leadership, efficient distributed marketing, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt]( Wednesday, June 7, 2023 📋 Table of Contents 1. [How to Analyze Competitive Messaging in Four Simple Steps]( 2. [Distributed Marketing: How to Avoid Chaotic Processes]( sponsored webinar 3. [Developing a Content and Social Strategy to Foster Thought Leadership]( Marketing Smarts Live Show 4. [Select, Set Up, and Deploy an Optimal Marketing Strategy]( MarketingProfs Friday Forum 5. [Why People Delete Apps From Their Phones](ZKJP024~Q2R/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) 6. [Summer Is on Its Way]( MarketingProfs B2B Forum 7. [Content for a Year]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Analyze Competitive Messaging in Four Simple Steps]( article [How to Analyze Competitive Messaging in Four Simple Steps]( Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? [This article outlines a straightforward process. »]( sponsored [Report: Discover the Power of Multichannel Advertising]( StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. [Download the report now! »]( [Distributed Marketing: How to Avoid Chaotic Processes](2PLFLx/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) sponsored webinar [Distributed Marketing: How to Avoid Chaotic Processes]( How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Learn how to [make distributed marketing work. »]( [Developing a Content and Social Strategy to Foster Thought Leadership]( Marketing Smarts Live Show [Developing a Content and Social Strategy to Foster Thought Leadership](jVLS94x~3QGr/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with metrics and measurement or attribution? To answer that question in the most recent episode of Marketing Smarts Live, guest Ashley Faus and host George Thomas [dig up some valuable insights. »](ZKJP024~QRR/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) MarketingProfs Friday Forum [Select, Set Up, and Deploy an Optimal Marketing Strategy]( Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. [Walk away with strategic wisdom! »]( [Why People Delete Apps From Their Phones]( research [Why People Delete Apps From Their Phones]( Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older. [Check out the study findings. »](/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) MarketingProfs B2B Forum [Summer Is on Its Way]( Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! [Get your ticket now. »]( [Content for a Year]( MarketingProfs Master Class for PRO members Create unique content for a year—and stand out from the competition—with your own research-based report. In Using Research for Content and Thought Leadership, marketing research consultant Michele Linn shows you how to use a survey to create a year's worth of unique content—and become a thought leader in the process. Check out the Master Class, available on-demand now! [Start here for unique content]( Profs Picks sponsored The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free [Digital Out-of-Home Channel (DOOH) Certification](ZKJP024~QR/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! [Check out the course now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast] »]( [Five Critical Areas Salespeople Need to Improve On [Infographic] »](jVLS94x~3Q8r/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) [Turn Live Video Into a Content-Repurposing Machine »]( [Six Ways to Unlock Web3 for B2B Marketers »]( [Companies With the Best and Worst Reputations Among Americans »]( [Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto' »]( News You Can Use Updates from around the industry ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B [MarTech Series]( SugarCRM and sales-i Announce Strategic Partnership to Provide Predictive B2B Sales Intelligence, Unlocking Newfound Revenue Opportunities [Yahoo Finance]( Forrester Introduces Forrester Decisions Research Services to Help B2B Leaders Drive Scalable and Sustained Business Growth [Business Wire]( Leadspace Launches Revenue Radar, the 'Google Maps' for Revenue Generation [PR Newswire]( NetLine Launches INTENTIVE, the Only Buyer-Level Intent Platform [Newswire]( Integrate Launches New Product Features to Enable Connected Data Anywhere at Any Time [PRWeb]( Upcoming Events JUN 8 [Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI](XdmkJx/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) 60-minute webinar | sponsored by Acquia + Material JUN 9 [Marketing Strategy Friday Forum]( 3 sessions on content marketing | sponsored by ZoomInfo JUN 20 [Expert Email Marketing Tips That Are Working NOW!]( 45-minute webinar | sponsored by Airmeet JUN 21 [AI for Content Creators]( Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers JUN 22 [6 Proven Ways to Increase Marketing's Impact on Sales Results](XdmkJYx/YTNlQUdqUmlXNHlvQUhkM1N6Q2ZEZjAyeWxpNWs4MHdSZjBoOHFDb3JoNEpMV2h3QmFOUnhCME5Iak0rS2pTcHRlY1Q3aFdJN3FxS2pGNm1UdWxad1FnNlhDem53QnFXSC9PcldJL0pOeUFGbTNCYjNad0dhQT09S0/) 60-minute webinar | sponsored by ON24 JUL 14 [Customer Experience Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce [MarketingProfs]( Comments? 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