Tips for effective press releases, strategies to boost market share, LinkedIn InMail best-practices, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt]( Tuesday, June 6, 2023 📋 Table of Contents 1. [The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success]( 2. [Distributed Marketing: How to Avoid Chaotic Processes]( sponsored webinar 3. [Five Sales Strategies B2B Firms Are Using to Boost Market Share]( 4. [Select, Set Up, and Deploy an Optimal Marketing Strategy]( MarketingProfs Friday Forum 5. [Five LinkedIn InMail Best-Practices]( 6. [Summer Is on Its Way]( MarketingProfs B2B Forum 7. [Progressively Profile Your Prospects]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success]( article [The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success](Xkm0C~/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/) Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to [make yours a success. »]( sponsored [Report: Discover the Power of Multichannel Advertising]( StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. [Download the report now! »](/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/) sponsored webinar [Distributed Marketing: How to Avoid Chaotic Processes](/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/) How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Learn how to [make distributed marketing work. »]( [Five Sales Strategies B2B Firms Are Using to Boost Market Share]( research [Five Sales Strategies B2B Firms Are Using to Boost Market Share]( Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research. [Check out the study findings. »]( MarketingProfs Friday Forum [Select, Set Up, and Deploy an Optimal Marketing Strategy](ZKJP0~4gHW/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/) Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. [Walk away with strategic wisdom! »]( [Five LinkedIn InMail Best-Practices]( infographic [Five LinkedIn InMail Best-Practices]( This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses. [Check out the infographic. »]( MarketingProfs B2B Forum [Summer Is on Its Way]( Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! [Get your ticket now. »]( [Progressively Profile Your Prospects]( MarketingProfs Working Webinar for PRO Members Never guess if that's a good prospect. Keep your lead scores current with progressive profiling! Kenda Macdonald walks you through her progressive profile algorithm—and helps you create your own—in Session 2 of Score, Plan, Convert: Demand Generation. No more questionable Marketing-qualified leads for you. This PRO Working Webinar is now available on-demand! [Score your MQLs]( Profs Picks sponsored The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free [Digital Out-of-Home Channel (DOOH) Certification](FZ/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/) course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! [Check out the course now](. Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](FdZ/VGJ3OWl3Zngzem1CUFI3MnFaUDVUVTVTYlRJTjVvVjF4cmw5NEZZOUtNdWdZUTE3bFY3dUw3TE9LQXVnY08vOGlQTWc0Z25OQUxkajgvNitFWDNGWWlwSGRiUHltc21jeUtyTTA3T2FmMThaUXl2SjNXYzNHQT09S0/). Addicted to MarketingProfs Today? 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