Fix your content, optimize your form conversions, ignite your e-commerce strategy, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, May 23, 2023 📋 Table of Contents 1. [Better Writing Will Not Fix Your Content. Here's What Will.]( 2. [Supercharge Your Online Form Conversions With Address Autocomplete]( sponsored article 3. [Ignite Your Digital E-Commerce Presence and Profit]( sponsored webinar 4. [The 10 Strongest and Most Valuable Global B2B Brands]( 5. [Feed Your Marketing Soul]( MarketingProfs B2B Forum 6. [The Five Key Metrics Every CMO Should Be Tracking](/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) 7. [Robot-Powered Marketing Q&A]( new AI tool 8. [Find the Market Gap]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Better Writing Will Not Fix Your Content. Here's What Will.]( article [Better Writing Will Not Fix Your Content. Here's What Will.](4Zhr/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to [work the way it's supposed to. »]( [Supercharge Your Online Form Conversions With Address Autocomplete](82rCm/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) sponsored article [Supercharge Your Online Form Conversions With Address Autocomplete]( How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how [to increase online form conversions. »]( sponsored webinar [Ignite Your Digital E-Commerce Presence and Profit]( Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this free webinar to discover the strategies that will help you reach and [convert more shoppers than ever. »]( [The 10 Strongest and Most Valuable Global B2B Brands]( research [The 10 Strongest and Most Valuable Global B2B Brands]( Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research. [Check out the study findings. »](ZKJP0r2VSRN/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) MarketingProfs B2B Forum [Feed Your Marketing Soul]( As a marketer, you're tired. You're craving fresh ideas and new relationships. Your soul yearns to be among peers who instinctively get you. If you're nodding along, join us for the best B2B marketing conference on the planet: MarketingProfs B2B Forum. We understand your yearning because we feel it, too. That's why we obsess over not only creating an incredible program of speakers but also giving you an incredible experience that will kickstart new relationships, grow your skillset, and send you home with magical memories! Join us for some B2B marketing magic, October 4-6 in beautiful Boston! [Check out the program. »]( [The Five Key Metrics Every CMO Should Be Tracking](fW/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) infographic [The Five Key Metrics Every CMO Should Be Tracking]( Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement. [Check out the infographic. »]( [Robot-Powered Marketing Q&A]( new AI tool [Robot-Powered Marketing Q&A]( Come and stump our new AI-powered Q&A service with your vexing marketing questions. How does it do? Is Jay completely wrong or eerily accurate? [Let us know! »]( Find the Market Gap MarketingProfs Master Class for PRO Members Stand out in your market by building your brand around your benefits. Discover how with Allen Weiss's Marketing Strategy Master Class. In these bite-sized lessons, you'll learn how to research your market, your competitors, and your company—and find the gap that only your brand can fill. Get started with "Marketing Strategy: Finding a Sustainable, Differential Advantage" now! [Find your differential advantage]( Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](XYdqC-3/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/). Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [The Best Days and Times to Post on Social Media »](jVLS94qxNHGv/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) [The Digital Marketing Jobs That Will Be Disrupted Most by AI »]( [How Business Owners Feel About Twitter's New Check Marks [Infographic] »]( [How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy »]( [Top 5 Marketing Agency Metrics to Measure »](9qJN/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) [How Small Business Owners Are Using AI [Infographic] »]( News You Can Use Updates from around the industry Grammarly Unveils Expanded Vision to Power the AI-Connected Enterprise [Business Wire]( Introducing Viral Nation's Viral Nation_Empower, the Enterprise Solution for Revolutionizing Employee Social Media Advocacy [Business Wire]( Hong Kong Startup SleekFlow Successfully Integrates GPT-4 to Drive Customer Interactions [Yahoo Finance](jVLS94qxNHv/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) Endeavor Business Media Unveils Marketing Solutions Website [PR Newswire](q/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) MODIFI Partners With Airwallex to Augment Cross-Border B2B Payments [The Paypers]( Zebra Digital Partners With RocketFuel to Offer B2B Cryptocurrency Solutions [Yahoo Finance](82rCLm/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) Upcoming Events MAY 24 [Fulfillment After Conversion]( Session 4 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 25 [Solutions to Ignite Your E-Commerce Digital Presence & Profit](XYdqC3/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) 45-minute webinar | sponsored by Adtaxi JUN 1 [From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain](/Q05iZ2QrUkFaZFBVSzdGVEcyOTlRZTN0Sk1PclRzMmYwNVBHTU95TTBWVUJGRzJPU21WZkYwMnhXblBLVUtyVnhYQW1scGpZNXNQUWRyTXZ1YmJuMktPeGdGWkYzVzlYNzMvUFhDSjNyTHhYR2RDOEZ3N2tqUT09S0/) 45-minute webinar | sponsored by Adobe JUN 9 [Marketing Strategy Friday Forum]( 3 sessions on content marketing | sponsored by ZoomInfo [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.