DemandGen Today: AI, ChatGPT, and the Heebie-Jeebies

------=_Part_72061660_651511341.1683917410492 Content-Type: multipart/alternative; boundary="----=_Part_72061661_1114372567.1683917410492" ------=_Part_72061661_1114372567.1683917410492 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit ============================================================ MarketingProfs DemandGen Today Inside this issue: What ChatGPT CAN'T do for demand gen, but also how it CAN help you Read this issue on the Web. Just follow this link: ============================================================ You received this newsletter at this address ({EMAIL}) as part of your subscription to MarketingProfs.com, or because you subscribed to our newsletter. To ensure that you continue receiving our emails, please add us to your address book or safe list. Manage your mail preferences: NRgWB_/UTZUbDFSUHZVMGg2d2xXckcxQ2pLcGVSQUdvUzVBaDhJNlY5UStjQU8wdDhqS0QwN2F4YzBva0Q0NTFkMHFET05Udm1HZURRTkFTYmJvSGxzb0NUZWFPb3dCNThub0R0b2YzZ2pwUFlsbUY4RTJ3c3o1TmlDQT09S0/ If you prefer to no longer receive MarketingProfs DemandGen Today, you can always leave this list: Copyright 2000-2023 MarketingProfs LLC. All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_72061661_1114372567.1683917410492 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 What ChatGPT CAN'T do = for demand gen, but also how it CAN help you=20 =20 =09=09 =20 =09=09=09=20 =20 [3D"MarketingProfs] =20 =20 =20 May 2023 =20 =20 =20 =20 =20 [3D"Your] AI, ChatGPT, and the Heebie-Jeebies =09=09=09=09 Hi, Friend! =09=09=09=09=09 How do you feel about ChatGPT? Watching Twitter (as the lurker I am), I've seen everything from "It's the = end of creativity as we know it" and "It will make marketing jobs obsolete"= to "It's a phase, and it too shall pass." The buzz around it is exciting, and as with all big and new shiny things it= 's attracting colossal interest and criticism—in equal measure. But what about your demand generation and its effectiveness? How will ChatG= PT affect you? Marketers can get very excited about new things. We are magpies—unabl= e to contain ourselves when a new shiny appears. To our credit, it's because we're chasing results. We have KPIs and targets= to hit, and if something new will help us do that... of course, we'll latc= h on. But ChatGPT is precisely that—a shiny object. For now, it can help us enhance our marketing. It can help us write better.= Optimize subject lines, construct outlines, and summarize messages. It has an Achilles heel, though: It can't go any further than what's alread= y out there. It is limited to what exists on the Internet. The depth of its= expertise is dependent on the information that others have published. Your= human expertise is still needed to know whether something it produces is g= ood or correct. ChatGPT is a helpful springboard; eventually, as AI becomes more embedded i= n our day-to-day work, it will allow us to work at a higher level—sav= ing us time on the faff and nonsense, allowing us to focus on the things th= at matter. Right now, however, it's not quite there. Worse, it's distracting you from = looking at the important thing: your strategy. You still need an overarching strategy to help you navigate what works and = what doesn't. You need clarity on your positioning, messaging, customer jou= rney, marketing automation, and campaigns. Lack of focus is the biggest threat to your demand generation. Not ChatGPT.= Your strategy drives all of the aforementioned bits and bobs and binds the= m together. It's the glue that makes your marketing work. It's in the implementation and execution of your strategies that tools beco= me valuable. ChatGPT is a tool that helps you get results. It is no more th= an that. Do you feel comfortable and empowered in your strategy? Are you focused and driving results? Does your marketing have a solid and structured backbone? If you're not sure, time to take a step back and reacquaint yourself with t= he bigger picture. Then you can worry about how to apply those tools. Here = are a few articles to help you take a step back: =20 - [Three Ways Generative AI Wi= ll Change B2B Marketing](3D"=) - [What Does AI Mean for Write= rs?](3D"=) - [No, ChatGPT Won't Make Marketing and Search Irrelevant (= At Least for Now)](3D") * * = * And as a little bit of fun, I got ChatGPT to tell me how it helps marketers= convert leads into customers. Here it is, from the horse's mouth: As an AI language model, ChatGPT can enhance lead-to-customer conversion ra= tes in several ways: Personalization: ChatGPT can help personalize interactions= with potential customers by using natural language processing to understan= d their needs and preferences. By providing customized solutions and recomm= endations, ChatGPT can help increase the likelihood that leads will convert= to customers. Lead nurturing: ChatGPT can assist with lead nurturing by = providing valuable content and resources to potential customers. By engagin= g with leads and building trust, ChatGPT can help move them closer to a pur= chase decision. 24/7 availability: ChatGPT can be available 24/7 to answer= questions and provide support to potential customers. This can help improv= e response times and reduce the likelihood that leads will abandon the sale= s process. Upselling and cross-selling: ChatGPT can also be used to s= uggest additional products or services that may be relevant to a customer's= needs. By providing personalized recommendations and offers, ChatGPT can h= elp increase the value of each customer and improve conversion rates. Data analysis: ChatGPT can analyze data on customer intera= ctions and behavior to identify patterns and insights that can inform marke= ting and sales strategies. By using machine learning algorithms to analyze = customer data, ChatGPT can help improve lead-to-customer conversion rates o= ver time. =20 =09=09=09=09 =20 =20 =20 [3D"Kenda] Demand Generation Consulting Practice Lead MarketingProfs =20 =20 =20 =20 =20 =20 [3D"Demand](=3D") Demand Gen: Score, Plan, Convert = A Workshop by Kenda at MarketingProfs B2B Forum, Boston Convert your prospects—better and faster—by = using buyer psychology! Specifically, some truly powerful neuroscience-base= d hooks that attract prospects and trigger buying behavior. [Kenda will show you](3D"http=) how to combine those hooks with marketing= automation to create a lead gen strategy that will produce outstanding res= ults. But hurry! If you want to take advantage of the [Spring Rate] for the B2B Forum All Access Pass—which= you need to access Kenda's workshop—sign up now! [Don't Pass Up S= pring Rate Pricing! ►](3D") =20 =20 =09=09=09 =20 =20 =20 =20 =09=09=09 =20 Demand Gen Resources = d> =20 [3D"Article"] [Are You The= re, ChatGPT? It's Me, Marketing. [Article]](3D"=) [3D"Podcast"] [A B2B Marke= ting Deep Dive on AI Foundations, the Future, and More [Podcast]](3D"=) [3D"Article"] [ChatGPT Is = Everywhere. Here's How to Keep Your Job. [Article]](3D"=) [3D"Research"] [CMO Survey:= How ChatGPT Could Help Senior Marketers [Research]](3D"=) =20 =09=09=09=09=09 [3D"Article"] [Six Ways B2= B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow [Articl= e]](3D"=) =09=09=09=09=09 [3D"Infographic"] [Can ChatGPT= Write B2B Tech Articles? [Infographic]](3D"=) =20 =09=09=09=09 =20 =09=09 =20 =20 =20 =20 =20 =20 Your DemandGen Team Your team for this issue (in alphabetical order): Megan C= ordero, production director; Vahe Habeshian, publications director; Kenda M= acdonald, demand generation consulting practice lead. =20 =20 =20 =20 =20 =20 [3D"Ma=](3D"=) =20 Copyright © 2000–2023 MarketingProfs, LLC All Rig= hts Reserved This email was sent to {EMAIL} as part o= f your MarketingProfs subscription. If you prefer to no longer receiv= e MarketingProfs DemandGen Today, you can always [leav= e this list](3D"). =09=09=09 Did someone who cares about you forward this to you? [Subscribe here](3D=) to get your own copy. MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pl= easant, SC 29464 | (866) 557-9625 =20 ------=_Part_72061661_1114372567.1683917410492-- ------=_Part_72061660_651511341.1683917410492--