Marketing as a growth engine, B2B e-commerce tips, advertising spend trends, buyer personas, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, May 10, 2023 📋 Table of Contents 1. [The Marketing Growth Triad: Data, Tech, and Creativity](VmsZp/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) 2. [How Not to Waste Your First-Party Data—AND Your Marketing Spend]( sponsored webinar 3. [Seven Tips for a Successful B2B E-Commerce Strategy]( 4. [Find Out How Your Content Can Work Harder for You](cVk/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) MarketingProfs Friday Forum 5. [NEW: 'Ask Us Anything' Tool From MarketingProfs]( 6. [Search Advertising Spend Trends for 2023]( 7. [Team-Building in Beautiful Boston!](ZKJP_g-8sR7/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) MarketingProfs B2B Forum 8. [Targeted Messaging]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [The Marketing Growth Triad: Data, Tech, and Creativity]( article [The Marketing Growth Triad: Data, Tech, and Creativity]( More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and [three oft-siloed marketing elements. »]( [How Not to Waste Your First-Party Data—AND Your Marketing Spend]( sponsored webinar [How Not to Waste Your First-Party Data—AND Your Marketing Spend]( You can't rely on third-party cookies… so what CAN you rely on? Your own data, of course! BUT... most of us don't harness the power of first-party data to its fullest—or even come close. Just 2% of visitors who reach a site through a campaign become leads! Why waste SO much of your time, money, and effort? [There IS a better way. »]( [Seven Tips for a Successful B2B E-Commerce Strategy]( article [Seven Tips for a Successful B2B E-Commerce Strategy]( Products, prices, description, checkout. You're all set for e-commerce! But not so fast... there's more to it than that. In this article, [get tips for your strategy. »]( MarketingProfs Friday Forum [Find Out How Your Content Can Work Harder for You]( Join three industry experts for the Content Marketing Friday Forum to get the wisdom you need to improve your content and its performance. You'll walk away with tactics to build brand awareness and trust, drive engagement, and earn those [elusive higher search rankings. »]( [NEW: 'Ask Us Anything' Tool From MarketingProfs]( [NEW: 'Ask Us Anything' Tool From MarketingProfs]( Do you have marketing-related questions or problems—but not a ton of time to go searching for answers and solutions? Give our just-launched ["Ask Us Anything" tool]( a shot! You'll get a response immediately. We've begun to build a large language model (LLM) tool based on 23 years' worth of marketing know-how we've published, and "Ask Us Anything" gives you a taste of what's to come. [Try it now! (It's kinda fun.) »]( [Search Advertising Spend Trends for 2023]( research [Search Advertising Spend Trends for 2023]( Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research. [Check out the study findings. »]( MarketingProfs B2B Forum [Team-Building in Beautiful Boston!]( Teams who train together are more efficient—and they form better relationships with each other. So send your team to B2B Forum this October in Boston to get their training on! Go all out with a day-long workshop with an All-Access pass (starts one day early) or hit up the regular conference sessions and shenanigans with a Conference-Only pass. Either way, you can learn together or divide and conquer, all while getting more on the same page, learning to speak the same language, and getting time to bond. Plus, groups of 3 or more save $200 off the list price! Take the opportunity to [transform your team. »](E/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) [Targeted Messaging]( MarketingProfs Working Webinar for PRO Members Buyer personas help you target your marketing message. But too often, we create buyer personas and never use them to their full potential. Don't let your buyer personas go to waste. Discover how to target your messaging in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. [Put your personas to work]( Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](eL7cgj/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/SCtTNG5IRGJNY3hrb1FkRVM0M21EYkU0U1d4Y1ZlZitqYng0S2trZmRTanMxUW03bXlMczhtUWpjTEN2NWF3MGFBaVNsTU5DaTZER3N0bDBNZDZmYXc9PQS2), providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube](N0w9tYG/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) and [LinkedIn](! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Successful Business Owners' Advice for Scaling Operations [Infographic] »]( [Why Sales Teams Reject Leads From Marketing »]( [How to Be a Strategic Technology Partner: Bridging the Knowledge Gap »]( [SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness »]( [How the Pandemic Permanently Changed Marketers' Strategies »]( News You Can Use Updates from around the industry Capterra Launches Service Provider Marketplace [Yahoo Finance]( PRophet Announces Strategic Alliance With LexisNexis to Superpower Its Journalist Data for Enterprise Customers [PR Newswire]( BigCommerce to Improve Online Selling for B2B Brands [The Paypers]( DJUST Launches New B2B E-Commerce Model to Streamline the B2B Experience [Benzinga]( Go1 Snaps Up Speed Reading App Blinkist to Expand in Enterprise Learning [TechCrunch]( StanChart, Tazapay Team Up on B2B E-Commerce [The Asset]( Upcoming Events MAY 10 [Lead Scoring and Progressive Profiling]( Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 11 [Maximize Your ABM Strategy With Event Data](jVLS9DjgrfG3/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) 60-minute webinar | sponsored by Cvent MAY 12 [Content Marketing Friday Forum](Vmsp/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) 3 sessions on content marketing | sponsored by DemandJump MAY 18 [Optimize Your Marketing Spend With First-Party Data](N0w9tG/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) 45-minute webinar | sponsored by Drift [MarketingProfs](ck/aFlTNG8zb1hrcDE0L1lwd01TV09objJDWGJHNHl5dmhxYnZRVC9JRzNKQnVMa25zQWlqa1pWUzAxbWc5UXVmRVV0elFEU1hNZGVFK2tFcEltbmlxcmJ2emRRekNGcE42S0lTU1FLSCt2YWlzU3MyZEpqOS8yZz09S0/) Comments? 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