Authenticity in sales enablement, AI and search, brands people hate, GTM strategy, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, April 25, 2023 📋 Table of Contents 1. [Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing]( 2. [Drive More Effective GTM Strategies With Brand and Customer Insights]( sponsored webinar 3. [How AI Will Affect Delivering Relevant Search Results](jVLS9KxvmfG9/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) 4. [Catch These Fan Favorites Live in Boston!]( MarketingProfs B2B Forum 5. [The Most Hated Brand in Countries Around the World]( 6. [Nominate the Best in Account-Based Marketing]( sponsored 7. [Demand Gen Workshops in May]( MarketingProfs Working Webinar Series Scroll down for more, including industry news, community goings-on, and other useful resources. [Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing]( article [Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing]( What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at [authenticity. »]( sponsored webinar [Drive More Effective GTM Strategies With Brand and Customer Insights]( A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and [help your business thrive. »](8fE8/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) [How AI Will Affect Delivering Relevant Search Results](j/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) research [How AI Will Affect Delivering Relevant Search Results]( Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research. [Check out the study findings. »]( MarketingProfs B2B Forum [Catch These Fan Favorites Live in Boston!]( Returning to the B2B Forum stage this fall are fan favorites Nancy Harhut, Paul Ince, Jay Schwedelson, Christopher S. Penn, and Ann Handley, just to name a few! They're ready to bring you fresh ideas for your latest B2B marketing needs. Don't miss their wisdom. [Check out our amazing speakers—more to be added! »]( [The Most Hated Brand in Countries Around the World]( infographic [The Most Hated Brand in Countries Around the World]( What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool. [Check out the infographic. »]( [Nominate the Best in Account-Based Marketing]( sponsored [Nominate the Best in Account-Based Marketing]( The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. The ABM Leadership Alliance invites anyone to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? [Nominate your favorites here! »](8f8/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) [Demand Gen Workshops in May](jVLS9Kxvmf9/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) MarketingProfs Working Webinar Series How do you focus on the right leads? With lead scoring and intent marketing. Throughout May, Kenda Macdonald shows you how to score your leads and focus your content on your buying audience. Join the MarketingProfs PRO community in an all-new interactive Working Webinar Series—Score, Plan, Convert: Demand Generation. New topics in each hands-on session, four Wednesdays in May. Register now for the full series! [Hands-on demand gen]( Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](xdyrfYr/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/)! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [The Biggest Challenges Salespeople Are Facing »]( [How Generative AI Is Changing Marketing [Infographic] »]( [What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value) »]( [24 Do's and Don'ts of Social Media [Infographic] »]( [Data Privacy Dates to Watch for in 2023—And How to Prepare »]( [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry Shopify and Melio Launch First Fully Integrated Accounts Payable Solution for Shopify Merchants [PR Newswire]( Uberall Appoints B2B SaaS Veteran Stéphanie Génin as Senior Vice President of Marketing [MarTech Series]( Cyera Introduces Data Detection and Response and Unified Data Explorer for SaaS, IaaS, and PaaS [PR Newswire](FZE/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) Gigasheet Launches New API to Power Collaboration Between Business and Data Teams [PR Newswire](ZKJPm2KpF4/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/) Spin.AI Wins Five Global InfoSec Awards Including Editor's Choice During RSA Conference 2023 [Business Wire]( Paladin Cloud Launches SaaS Cloud Security Platform to Help Enterprises Define Their Cyber Asset Attack Surface and Extend Security Posture [GlobeNewswire]( Upcoming Events APR 27 [How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights]( 45-minute webinar | sponsored by Momentive MAY 3 [Content and Behavior Intent Planning]( Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 10 [Lead Scoring and Progressive Profiling]( Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald [MarketingProfs]( Comments? [Contact us](FE/MDJiakRQbGVCQzZpaEp6bndmN0pVOWZaR2tNRW91MnpFWkxDSStPbFJOc3BzK3RKMklVajRHb1F1d01IUTdxaW0vRzV0cG1idmUzUWkzY2J5QndNZVZBdG9ob1lvRzlqQ0pYMlNZOG5IcldxMWs4MklhSFgrdz09S0/). Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.