How to thrive in your marketing career, why ABX is right for fintech, what you should know about Facebook, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with Salesforce, the world's #1 CRM [Salesforce]( Thursday, April 20, 2023 📋 Table of Contents 1. [ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM]( 2. [How B2B Marketers Can Know If They've Chosen The Right Career]( 3. [Drive More Effective GTM Strategies With Brand and Customer Insights]( sponsored webinar 4. [10 Stats About Facebook Marketers Should Know]( 5. [The Early Bird Is About to Fly the Nest!](4/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) MarketingProfs B2B Forum 6. [Last Call on Early Bird Pricing]( MarketingProfs B2B Forum Scroll down for more, including industry news, community goings-on, and other useful resources. [ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM](PXfm/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) article [ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM]( Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can [take back control. »]( [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library]( sponsored [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library]( Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. [Start finding stats now! »]( [How B2B Marketers Can Know If They've Chosen The Right Career](x9qxC7/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) podcast [How B2B Marketers Can Know If They've Chosen The Right Career]( Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization. [Read more and listen in. »]( sponsored webinar [Drive More Effective GTM Strategies With Brand and Customer Insights](ZKJPm8VmJRv/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and [help your business thrive. »]( [10 Stats About Facebook Marketers Should Know]( infographic [10 Stats About Facebook Marketers Should Know]( Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers. [Check out the infographic. »]( MarketingProfs B2B Forum [The Early Bird Is About to Fly the Nest!]( Great news: our program lineup for B2B Forum is now live (and still growing as we add more sessions and shenanigans)! Even better news: register by the end of the day on April 21 to save up to $600 (PRO members and teams save even more) on the best B2B marketing conference on the planet. Prices go up on Friday, so [get your Early Bird ticket today! »]( [Last Call on Early Bird Pricing]( MarketingProfs B2B Forum Ticket prices for B2B Forum, the world's most actionable B2B marketing conference, increase on Friday, Apr 21 at 11:59pm ET. Get your single or group tickets now while Early Bird pricing is available. "Best conference I've ever been to—perfect size, great variety of sessions, so many actionable ideas!" -2022 attendee [Get your tickets now]( Profs Picks sponsored We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's [Stat Library](jF-/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! [Start searching now](. Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube](0/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) and [LinkedIn](! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Data Privacy Dates to Watch for in 2023—And How to Prepare »]( [24 Do's and Don'ts of Social Media [Infographic] »]( [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] »]( [What Annoys People Most About SMS Marketing »]( [Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It »]( [The Case for Boosting B2B Customer Experience With Multilingual Support »]( News You Can Use Updates from around the industry Wistia Brings Comprehensive Recording and Editing Capabilities Directly Into Its Video Marketing Platform [Yahoo Finance]( Axway Acquires AdValvas, Expanding B2B Integration and EDI Capabilities [Business Wire]( The Wolfe Companies Acquires Reaf Marketing, a Leading Agency in B2B Gift Card Programs [PRWeb]( Fintech TiiCKER Raises $5M in Seed Round to Accelerate Marketing and Perks Platform [PR Newswire]( Leading Global Community for Revenue Executives Pavilion Announces Partnership With Preeminent Software Investor Insight Partners [PR Newswire]( Loren Data Launches New Cloud Solution for Partner Network [EIN News](ZKJPm8VmJ2v/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) Hokodo Tops Up Series B Funding With Investment From Citi [Finextra]( Upcoming Events APR 20 [Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023]( 60-minute webinar | sponsored by ON24 APR 27 [How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights]( 45-minute webinar | sponsored by Momentive MAY 3 [Content and Behavior Intent Planning]( Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 10 [Lead Scoring and Progressive Profiling](PXfVm/V3lxb3d0dGNzenNXcHlmRHMybTM0QktzZUp1OURWYlhJNDYzQXVoVGlHcDEyaEJVaVZHYmQzUC9JM2d6MGkzT1BNMzhHQ0ozaDlCaE9PVXNTaFlEUlR1L0tsZktLT3g0V2VLUEhSZ1pzdk5aUjc4Vm4wN0xTQT09S0/) Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald [MarketingProfs]( Comments? 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