Changes in email marketing, SEO tips for imagery, what copywriters are doing, GTM strategy, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with Salesforce, the world's #1 CRM [Salesforce]( Wednesday, April 19, 2023 📋 Table of Contents 1. [How Much Harder Has Email Marketing Become?](ZKJPmyDNHR-/eDZnZXhGSFByRDhpMmt4eDN5RGlyUTNWUHptUFJLN1JjTkRCQkhXNHJ1aVhHTmpENG5GWHRMa0NnejFWS05ZUFB6YkxBWEVaVFJXYUhmVmJsb2Vvb3M5U3UxcW91bWVPcUVJMlF1QUQxVUVzTWFoZy91dWN3QT09S0/) 2. [Five Tips to Improve SEO Using Stock Images and Videos]( 3. [Drive More Effective GTM Strategies With Brand and Customer Insights]( sponsored webinar 4. [The Responsibilities and Backgrounds of Copywriters]( 5. [The Early Bird Is About to Fly the Nest!](jVLS9Kz82JGW/eDZnZXhGSFByRDhpMmt4eDN5RGlyUTNWUHptUFJLN1JjTkRCQkhXNHJ1aVhHTmpENG5GWHRMa0NnejFWS05ZUFB6YkxBWEVaVFJXYUhmVmJsb2Vvb3M5U3UxcW91bWVPcUVJMlF1QUQxVUVzTWFoZy91dWN3QT09S0/) MarketingProfs B2B Forum 6. [Shakeup B2B: Watch Now!]( Shakeup B2B Scroll down for more, including industry news, community goings-on, and other useful resources. [How Much Harder Has Email Marketing Become?](ZKJPmyDNH-/eDZnZXhGSFByRDhpMmt4eDN5RGlyUTNWUHptUFJLN1JjTkRCQkhXNHJ1aVhHTmpENG5GWHRMa0NnejFWS05ZUFB6YkxBWEVaVFJXYUhmVmJsb2Vvb3M5U3UxcW91bWVPcUVJMlF1QUQxVUVzTWFoZy91dWN3QT09S0/) article [How Much Harder Has Email Marketing Become?]( From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be [open to continual change. »]( [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library]( sponsored [Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library]( Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. [Start finding stats now! »]( [Five Tips to Improve SEO Using Stock Images and Videos]( article [Five Tips to Improve SEO Using Stock Images and Videos]( Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to [improve search results. »]( sponsored webinar [Drive More Effective GTM Strategies With Brand and Customer Insights]( A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and [help your business thrive. »]( [The Responsibilities and Backgrounds of Copywriters]( research [The Responsibilities and Backgrounds of Copywriters]( What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com. [Check out the study findings. »]( MarketingProfs B2B Forum [The Early Bird Is About to Fly the Nest!](xLRWSYv/eDZnZXhGSFByRDhpMmt4eDN5RGlyUTNWUHptUFJLN1JjTkRCQkhXNHJ1aVhHTmpENG5GWHRMa0NnejFWS05ZUFB6YkxBWEVaVFJXYUhmVmJsb2Vvb3M5U3UxcW91bWVPcUVJMlF1QUQxVUVzTWFoZy91dWN3QT09S0/) Great news: our program lineup for B2B Forum is now live (and still growing as we add more sessions and shenanigans)! Even better news: register by the end of the day on April 21 to save up to $600 (PRO members and teams save even more) on the best B2B marketing conference on the planet. Prices go up on Friday, so [get your Early Bird ticket today! »](N/eDZnZXhGSFByRDhpMmt4eDN5RGlyUTNWUHptUFJLN1JjTkRCQkhXNHJ1aVhHTmpENG5GWHRMa0NnejFWS05ZUFB6YkxBWEVaVFJXYUhmVmJsb2Vvb3M5U3UxcW91bWVPcUVJMlF1QUQxVUVzTWFoZy91dWN3QT09S0/) Shakeup B2B: Watch Now! Shakeup B2B At last week's Shakeup B2B digital conference, over 750 attendees learned about using AI for creative generation, improved LinkedIn marketing, stronger email personalization, and more. Now you can stream all 12 inspirational sessions, including Charlene Li's closing keynote, "Leading in the Permacrisis." But don't wait too long—the exclusive recordings will only be online through June! [Stream Shakeup B2B]( Profs Picks sponsored We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's [Stat Library]( was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. 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